186: Overcoming Adversity

Beyond the Click: Mastering Paid Ads with Hemant Varshney In this episode of the Millionaire University podcast, Kirsten sits down with Hemant Varshney, the mastermind behind the award-winning advertising agency Digicom, for an in-depth exploration of effective advertising strategies. Hemant takes us on a journey through his entrepreneurial path, starting from humble beginnings with a modest budget to transforming Digicom into a powerhouse agency. Throughout the conversation, Hemant drops gems of wisdom on growth and performance marketing. He stresses the importance of understanding breakeven points and slashing customer acquisition costs for sustainable growth. We delve into the world of digital marketing, where Hemant highlights the significance of knowing your numbers and leveraging free directories before diving into paid advertising. But it doesn't stop there. Hemant dives into the nitty-gritty of marketing across different platforms and the shift from product-market fit to channel-market fit. He sheds light on Digicom's focus on quantitative analysis and creative solutions to optimize sales funnels, emphasizing the need for continuous testing in digital campaigns. This episode is a goldmine for entrepreneurs looking to level up their advertising game. Hemant's insights encourage strategic thinking and patience in advertising efforts, reminding us of the ever-evolving nature of digital marketing. So whether you're a seasoned entrepreneur or just starting out, grab a pen and paper – you won't want to miss the insights Hemant has to offer. Welcome to the masterclass in advertising!   What We Discuss With Hemant: + The evolution of Growth Strategies in Digital Marketing + Expert Insights: Hemant Varshney's Journey and Strategies + The Shift from Growth to Profitability in Digital Marketing + Building a Strong Foundation Before Spending on Ads + Navigating the Complexities of Paid Advertising + The Importance of Continuous Testing and Market Adaptation + Balancing Organic Content and Paid Advertising + Unlocking the Power of Content and Viral Growth + The Continuous Learning Curve of Successful Entrepreneurs + Navigating the Complex World of Digital Advertising + Finding the Right Time for Ad Spend and Channel Fit + The Entrepreneurial Journey: Insights and Reflections   Thank you Hemant! To connect with Hemant and his company Digicom, click here.   Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses. Go to https://www.millionaireuniversity.com/training.   If you enjoyed this episode with Hemant, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!   And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].

No Time, No Talent, No Cash? No Problem! Overcoming your Biggest Business Obstacles with Preston Brown Preston Brown, who is a respected speaker, serial entrepreneur, and innovator, debunks common myths that discourage aspiring entrepreneurs, such as the supposed need for abundant time, talent, and cash to start a business. Through Preston’s story, they explore the importance of embracing failure, the reality that talent is built through persistent effort, and how resourcefulness can compensate for a lack of initial capital. Preston emphasizes the value of solving problems and offering solutions as the core of successful entrepreneurship, encouraging listeners to pursue their business dreams regardless of the perceived barriers.   What we discuss with Preston: + Embracing Failure: The First Step to Success + Debunking Entrepreneurial Myths: Time, Talent, Cash + Building Talent Through Repetition + From Personal Struggles to Entrepreneurial Success + The Misconception of Needing Cash to Start a Business + Starting Small: The Real Path to Business Success + The Importance of Starting Somewhere + The Journey from Driveway Painting to Real Estate Mogul + The Power of Education Beyond Traditional Paths + The Importance of Understanding Ownership and Responsibility + Wrapping Up: The Essence of Entrepreneurship   Resources from this Episode: Unleash Your Potential Masterclass   Thank you Preston! To connect with Preston, click here.   Sign up for our FREE Business Course - Understand the 7 Phases of A business, so you know where you are now and where you need to go next! Go to https://www.millionaireuniversity.com/training.   If you enjoyed this episode with Preston, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!   And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].

Entrepreneur Mindset and Breaking the Cycle of Self-Sabotage with Anthony Witt In today's episode, Anthony Witt chats with Erik Fisher on unpacking the entrepreneur’s mind and bridging personal growth and business success. Anthony is an Entrepreneur, coach, consultant, counselor and therapist. They discuss the correlation between mental health and entrepreneurial success, the Importance of acknowledging personal weaknesses to leverage strengths, and the power of overcoming bad behavioral and relationship problems that self-sabotage entrepreneurs.   What we Discuss with Anthony Witt: + The correlation between mental health and entrepreneurial success + Importance of acknowledging personal weaknesses to leverage strengths + The detrimental effects of avoiding personal weaknesses + The interconnectedness of personal and professional life + Importance of emotional and psychological assistance for business owners + Entrepreneurs' tendency to overwork and avoid discomfort + Identity issues and reliance on business for self-worth + Dealing with entrepreneurial isolation + Necessity for entrepreneurs to modify their work habits + Strategies on how to slow down and when to speed up + Importance of delegating tasks and responsibilities + Emphasizing a tailored approach to individual dysfunctions + The role of coaches and counselors in addressing personal and business issues   Resources from this Episode: Connect with Anthony Witt at Witthouse Counseling   Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next! - at https://www.millionaireuniversity.com/training.   Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training.   Thank you, Anthony Witt! If you enjoyed this episode with Anthony Witt, let us know by clicking on any of the links below to send them a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!   And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].

Sales is EVERYTHING in Business - How to Win at the Game of Sales - Part 4 In this fourth part of the Millionaire University podcast series, host Brian Guerin and guest Sean O'Shaughnessy from New Sales Expert delve into advanced sales concepts and implementation strategies. They discuss handling sales objections and challenges, how to create and maintain sales momentum, and the steps to scale sales strategies effectively. Sean emphasizes the importance of differentiating between objections and clarifications, the skill of replaying customer queries for better understanding, and the strategies for overcoming common sales traps. This episode provides insights into the significance of early discovery in the sales process, the essential role of trust in sales, and practical tips for scaling sales teams and strategies for business growth.   What we discuss with Sean: + Unlocking the Secrets of Advanced Sales Techniques + Mastering the Art of Sales: Clarifications vs. Objections + Navigating Sales Traps and Enhancing Customer Understanding + Strategic Questioning: A Key to Winning Sales Conversations + Laying the Groundwork: The Importance of Early Discovery in Sales + Creating and Sustaining Sales Momentum: Strategies for Success + Unlocking Sales Growth: Strategies for Scaling Your Business + The Trust Factor: Empowering Your Sales Team + The CEO's Role in Sales and Scaling + Building a Sales Organization: The Overlay Model + The Importance of Specialization in Sales Growth + Concluding Thoughts on Sales Fundamentals   If you missed parts 1, 2, or 3 of this amazing series on selling, make sure to go back and listen to the previous episodes!   Thanks Sean! To connect with Sean on Linkedin, click here. To check out Sean's website, click here.   Sign up for our FREE Business Course - Understand the 7 Phases of A business, so you know where you are now and where you need to go next! Go to https://www.millionaireuniversity.com/training.   If you enjoyed this episode with Sean, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!   And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].

Sales is EVERYTHING in Business - How to Win at the Game of Sales - Part 3 In part three of the four-part series we focus on the critical role of CRM (Customer Relationship Management) tools and technologies in sales. Guest Sean O'Shaughnessy discusses the importance of leveraging CRM systems for improving internal business operations and managing customer relationships. The episode covers how CRMs help in making data-driven sales decisions, the necessity of integrating email and social selling strategies with CRM, and the invaluable role of such technologies in maintaining efficient communication and service to customers. The conversation also touches upon the versatility of CRM systems in managing prospects, leads, and ensuring consistent engagement through methods like email marketing and personalized contact strategies.   What we discuss with Sean: + Introduction to CRM and Its Importance + Advanced CRM Features: Email Integration and AI Tools + Maximizing Productivity with CRM: A Personal Experience + The Future of Sales: Embracing CRM and Technological Advances + Unlocking Data-Driven Sales Decisions + Exploring Industry-Specific Sales Strategies + Maximizing CRM for Customer Engagement + Leveraging Social Media and Email Marketing + Personalizing Customer Connections with Technology + Choosing the Right CRM for Your Business   Be sure to come back for part 4. And make sure to check out parts 1-2 if you missed any of the previous episodes!   Thank you Sean! To connect with Sean on Linkedin, click here. To check out Sean's website, click here.   Sign up for our FREE Business Course - Understand the 7 Phases of A business, so you know where you are now and where you need to go next! Go to https://www.millionaireuniversity.com/training.   If you enjoyed this episode with Sean, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].

Sales is EVERYTHING in Business - How to Win at the Game of Sales - Part 2 This episode, part two of a series on vital sales fundamentals for business owners, dives deep into essential sales skills and strategies. Hosted by Brian Gearin, featuring expert Sean O'Shaughnessy, they explore effective communication in sales, focusing on the importance of listening and asking open-ended questions to understand clients' problems fully. Building relationships and trust are emphasized as critical for convincing potential clients that a service or product can solve their problems. Negotiation techniques are discussed, highlighting the significance of not rushing sales and understanding when to hold firm on pricing. The episode stresses empathy, trust-building, and asking the right questions as keys to successful sales, proposing that sales are about solving problems, not pushing products.   What we discuss with Sean: + The Art of Building Trust Through Empathy + Validation and Guarantee: Cementing the Trust + Maximizing Customer Reviews for Business Growth + Crafting Effective Customer Reviews + The Power of Visual Testimonials + Expanding Your Review Strategy Beyond Google and Facebook + Harnessing Client Referrals and Testimonials for B2B Success + Negotiation Techniques for Sales Success + Advanced Negotiation Strategies and Value Exchange   Be sure to come back for parts 3 and 4. And make sure to check out part 1 if you missed it!   Thank you Sean! To connect with Sean on Linkedin, click here. To check out Sean's website, click here.   Sign up for our FREE Business Course - Understand the 7 Phases of A business, so you know where you are now and where you need to go next! Go to https://www.millionaireuniversity.com/training.   If you enjoyed this episode with Sean, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].

Sales is EVERYTHING in Business - How to Win at the Game of Sales - Part 1 This episode of Millionaire University features the first installment of a four-part series centered on sales fundamentals that can help you grow your business exponentially. Sean O'Shaughnessy, owner of New Sales Expert and a leader in the Fractional Sales VP space, joins leads the discussion in part 1 where he will discuss establishing the foundation of a sales process. Sean will introduce this process and explain each stage from prospect to closing and build on that to help you identify your target market. He'll also do a deep dive into crafting your value proposition. If you feel like you're stuck in the mud when it comes to sales in your business, then this episode is for you! What we discuss with Sean: + Overview of what a sales process is + Understanding the importance of having a process + The six steps of the sales process + Identifying your target market + The importance of knowing your audience + How to identify your target customer + How to research your ideal client + Crafting a value proposition + How to articulate the benefits of what you're selling. Be sure to come back for parts 2, 3 and 4! Thank you Sean! To connect with Sean on Linkedin, click here. To check out Sean's website, click here.   Sign up for our FREE Business Course - Understand the 7 Phases of A business, so you know where you are now and where you need to go next! Go to https://www.millionaireuniversity.com/training.   If you enjoyed this episode with Sean, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!   And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].

Non-Food Franchising 101 with Jon Ostenson In this episode of the Millionaire University podcast, host Brien Gearin interviews Jon Ostenson of FranBridge Consulting, discussing the wide array of non-food franchising opportunities available. Ostenson, who has a rich background in franchising both as a franchisor and a franchisee, sheds light on the appeal of non-food franchises, from home and property services to health and wellness, and how they offer a stable and lucrative avenue for entrepreneurs. The conversation covers the process of choosing the right franchise, the support system provided by franchisors, the benefits of franchising over starting a business from scratch, funding options, and the potential for growth and profitability in various industries. Ostenson also shares insights on the growing trend of private equity investment in the franchise sector, emphasizing the less-talked-about opportunities outside the food industry and offering a digital copy of his book on non-food franchising to listeners.   What we discuss with Jon: + Diving Deep into Non-Food Franchise Opportunities + Jon's Journey: From Corporate to Franchise Expert + Exploring the Franchise Landscape: Opportunities and Processes + The Financials: Starting, Scaling, and Succeeding in Franchising + Franchising vs. Startup: Weighing the Pros and Cons + The Franchisee's Investment: Costs, Support, and Revenue Potential + Exploring High Revenue Franchises and Investment Insights + Diverse Franchise Opportunities Across Industries + The Appeal of Franchising to Real Estate Investors + Navigating the Startup Phase of a Franchise + Expanding Your Franchise Empire: Strategies and Considerations + The Journey from Local Business to Franchise Model   Resources from This Episode: Non-Food Franchising Book   Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next! - at https://www.millionaireuniversity.com/training.   Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training.   Thank you, Jon! To connect with Jon, click here. If you enjoyed this episode with Jon, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!   And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].

Maximizing Business Growth with Paid Ads feat. Andy Janaitis Andy Janitis, founder of PPC Pitbulls, emphasizes the importance of focusing on cost-per-lead and return on ad spend (ROAS) over ranking positions in search engines. They discuss common mistakes, effective strategies, and the significance of understanding one's audience and tracking conversions for sustained growth.   What We Discuss With Andy: + The Journey of PPC Pitbulls: From Start-Up to Niche Mastery + Unlocking the Secrets to Profitable Paid Ads + Laying the Foundation: Steps to Start with Paid Ads + Common Pitfalls in Paid Advertising and How to Avoid Them + The Art of Measurement: The Key to Ad Success + Choosing the Right Time for Paid Advertising + Google vs. Meta: Where to Invest Your Ad Budget + Maximizing Your Ad Budget: Strategies for New Businesses + The Importance of Consistency and Measurement in Ads + Navigating the Complex World of Keyword Bidding + The Myth of Ranking Number One on Google + Choosing the Right Platform for E-commerce Success + Finding the Right Agency: Questions to Ask   Resources from This Episode: PPCPitbulls.com Semrush ChatGPT   Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next! - at https://www.millionaireuniversity.com/training.   Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training.   Thank you, Andy! If you enjoyed this episode with Andy, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!   And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].

How to Build a 7-Figure House Cleaning Business w/o Cleaning Houses with Jon Margalit In today's episode, Jon Margalit, owner of America's fastest-growing home cleaning business, talks with Brien Gearin about the viability and tactics of building a million-dollar business in the local service industry. John shares his journey from learning sales in the mortgage industry to failing in the tech startup scene, and finally striking gold by solving a common problem: cleaning homes. He emphasizes focusing on generating revenue by providing value in areas others neglect, like cleaning Airbnbs, and the importance of differentiating from competitors through rapid response and superb customer service. Jon details how his sales and digital marketing strategies have set Happy Home Helpers apart, leading to rapid growth and the ability to operate from anywhere, inspiring entrepreneurs to consider local service businesses as a viable path to financial freedom. What we discuss with Jon:   + John Margalit's Journey: From Sales to Cleaning Empire + The Birth of Happy Home Helpers: A Million-Dollar Idea + Scaling Success: Strategies Behind a Thriving Cleaning Business + Mastering the Airbnb Cleaning Niche: A Game Changer + Innovative Staffing and Customer Service: The Backbone of Growth + Expanding Horizons: The Future of Happy Home Helpers + Entrepreneurial Wisdom: John's Advice for Aspiring Business Owners + The Power of Speed and Availability in Business + The 'Yes' Strategy: Transforming Customer Service + Mastering the Art of the Discovery Call + The Impact of Asking the Right Questions + Building a Successful Local Service Business + Closing Thoughts and Resources   Resources from This Episode: Overpass.com Happy Home Helpers   Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next! - at https://www.millionaireuniversity.com/training. Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training. Thank you, Jon! If you enjoyed this episode with Jon, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].