It’s Time to Add Purpose to Your Advertising

Radio has been a favorite medium for generations. Over time, people have come to expect more from their favorite artists beyond just music. They want to know more about what inspires them. At SiriusXM, users can listen to personalities like Kevin Hart, Kelly Clarkson, and John Mayer. They can also get access to live events and much more. In this episode, Suzi Watford, SiriusXM's Chief Growth Officer, talks about their recent rebrand, their dynamic programming, and how they are reaching younger listeners. Hosted on Acast. See acast.com/privacy for more information.

Drugstore skincare products are becoming more popular than expensive brands, especially now. People are increasingly conscious of harsh chemicals and ingredients, and they want to avoid them in their daily skin care products. Consumers shouldn't have to choose between quality and price. In this episode, we talk to Pepe Barroso, an actor and entrepreneur, about Veganis, a sustainable cosmetics brand. He shares how he is helping the brand expand beyond South America into Europe and other regions. Hosted on Acast. See acast.com/privacy for more information.

As the new year arrives, many of us are busy creating resolutions to improve our health and fitness levels. However, most of the time, we end up setting unrealistic goals for ourselves. Instead of striving for something unattainable, what if we simply aimed to be active in any way possible, such as walking, running, or jogging? Brooks Running is a company that believes in helping people become the best version of themselves through running, no matter the distance. In this episode, we get to hear from Brooks Running’s VP of Footwear, Carson Caprara. He shares the company’s mission to promote the mood-boosting benefits of running and what sets their running shoes apart from the rest. Additionally, he gives us a glimpse into the shoe development process. Hosted on Acast. See acast.com/privacy for more information.

Everyone has their own preferred way of working out according to their strengths and goals. Going to the gym can be intimidating for some people due to the abundance of equipment or feeling like others are constantly judging them. However, Barry's has a mission to help its members build a sense of community and meet them where they are. In this episode, the global CEO Joey Gonzalez shares how Barry's is the original high-energy cardio and strength interval training workout and how they aim to make everyone feel welcomed. Hosted on Acast. See acast.com/privacy for more information.

Sperry has been known for its boating shoes since the 1930s and has become a classic footwear brand for everyday wear. Despite the changing times, Sperry has collaborated with various artists and movie franchises, including Jaws, while remaining true to the quality of shoes that Paul A. Sperry created. In this episode, we will hear from Elizabeth Drori, the CMO, and Edina Sultanik, the director of brand communications and partnerships on how this iconic brand has stayed relevant over the years and what's next for Sperry. Hosted on Acast. See acast.com/privacy for more information.

Music is often referred to as the universal language because it can evoke emotions in anyone, regardless of the language the artist is singing or rapping in. Despite this, many people do not know about the producers behind their favorite songs and how they come up with the beats and other elements. In this episode, we hear from the renowned music producer, Mike WiLL Made-It. He shares his experiences working with artists such as Miley Cyrus and Lil Yachty and discuss his plans for making a positive impact on his community. Hosted on Acast. See acast.com/privacy for more information.

Food has a unique ability to bring people together, regardless of the language they speak. Sometimes, it's difficult to put into words the connection that occurs when people share a delicious meal or dessert. Nowadays, individuals are connecting with one another and sharing their love of food by creating content around the unique dishes from their cultures. In this episode, we hear from Lee Schrager, the founder of food festivals like the South Beach Wine & Food Festival and FoodieCon. These events gather some of the most talented creators in the culinary world. Lee talks about how he stumbled upon his culinary career and predicts the trends he expects to see in 2024. Hosted on Acast. See acast.com/privacy for more information.

Have you ever found yourself in a situation where someone complains about you to others, but never actually talks to you about it? It's frustrating! Similarly, Gen Z feels annoyed when marketers try to appeal to them without actually speaking with them. That's where Juv Consulting comes in. Founded by three 16-year-olds in 2016, Juv Consulting was created to address the issue of leaders and "youth experts" who constantly talk about how to engage Gen Z without actually doing it. This episode features interviews with Ziad Ahmed and Shaina Zafar, the founders of Juv Consulting, as they explain why it's important to listen to Gen Z now, rather than later. Hosted on Acast. See acast.com/privacy for more information.

Social media has its good and bad sides. However, some creators like to utilize it to create a space for fun, creativity, and amusement. This is precisely what you'll discover by watching Eric Sedeño's content on TikTok, Instagram, and in person. In this episode, Sedeño shares his story of how he began creating videos and his time in the advertising industry. Hosted on Acast. See acast.com/privacy for more information.

Maintaining a healthy diet can be a challenge, especially when you're on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks. In this episode, Roma Patel, the founder of Tejari, shares the unique features of her product, the challenges of finding suitable distributors, and the future plans of the company. Hosted on Acast. See acast.com/privacy for more information.