John Battelle @ The Industry Standard: The Journalist Who Created a Magazine About the Internet
The Internet killed magazines. Or, if it didn't kill them, it at least made magazines significantly less culturally relevant. But before it did all that, it managed to inspire the largest magazine ever published: The Industry Standard.
Back when the Internet seemed as likely to be a temporary phenomenon as it did an integral part of life, John Battelle launched The Industry Standard to explore the story of the emerging technology and examine how it was going to change the world. It quickly became the most popular publication for people in the Internet industry. If you cared about the Internet, you read it. And, if you wanted to "be someone" on the Internet, you advertised in it.
Soon, The Industry Standard would be so full of articles and advertisements that John's team literally didn't have the manpower to include anymore. Then the bubble burst, and... well... you'll have to listen to this episode of Web Masters to find out what happened.
For a complete transcript of the episode, click here.
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