Web Masters podcast

Chris Maguire @ Etsy: The Ice Cream Maker Who Built a Marketplace for Crafters

11/10/2021
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Even if you’ve never personally bought anything from Etsy, you surely know it’s a marketplace for crafters and homemade goods. The company is so large, it’s basically become synonymous with the industry it supports. If you want something homemade, custom, and unique, you don’t go to Amazon or Walmart. You go to Etsy.com.


Considering the enormous success of Etsy as a marketplace for crafters, you might assume it was built by people who were passionate about crafting. At the very least, you’d expect them to have a passing interest. But that’s actually not the case.

As Chris Maguire, one of the co-founders of Etsy explains in this episode of Web Masters, he and his team weren't passionate about crafting. However, they were passionate about helping people solve problems using software, and that's exactly what they did. The result was a multi-billion-dollar, publicly traded company that's changed the way people around the world shop for homemade goods.

For a complete transcript of the episode, click here.


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