Episode 65: Building a 20+ marketing team driving 75% new customers with Rob Yoegel
18/10/2021
0:00
29:16
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How do you build a 20+ marketing team — driving 75% of new customers?
That’s the story of Linode, a public cloud company of almost 20 years.
Three years ago, they embarked on a journey to accelerate their growth, and build out their marketing operations.
Tune in to hear Rob Yoegel share his lessons from this fascinating journey:
- How to market to people who deeply mistrust marketing (developers)
- Why marketing really begins when the customer says “yes”
- How to create case studies that turn your customers into passionate advocates
- How to use experimentation to discover high-growth channels (like YouTube influencers)
I really enjoyed recording this episode, and I’m sure you’ll enjoy listening.
RESOURCES:
Lean more about Linode: https://www.linode.com/
Connect to Rob: https://www.linkedin.com/in/robyoegel/
How do you build a 20+ marketing team — driving 75% of new customers?
That’s the story of Linode, a public cloud company of almost 20 years.
Three years ago, they embarked on a journey to accelerate their growth, and build out their marketing operations.
Tune in to hear Rob Yoegel share his lessons from this fascinating journey:
- How to market to people who deeply mistrust marketing (developers)
- Why marketing really begins when the customer says “yes”
- How to create case studies that turn your customers into passionate advocates
- How to use experimentation to discover high-growth channels (like YouTube influencers)
I really enjoyed recording this episode, and I’m sure you’ll enjoy listening.
RESOURCES:
Lean more about Linode: https://www.linode.com/
Connect to Rob: https://www.linkedin.com/in/robyoegel/
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