The Socially Ciara Podcast podcast

The Socially Ciara Podcast

Ciara Lynch

The Socially Ciara Podcast is a weekly podcast that aims to share insight, value and advice in all areas of social media marketing. Hosted by Ciara Lynch, Founder of Socially Ciara Agency, each episode covers topics such as growing authentically on social media to hashtags, and everything in between.

116 episodios

  • The Socially Ciara Podcast podcast

    72. How Much Should You Be Posting on Instagram?

    32:55

    This Is How Often You Should Post on Instagram According to 81M Posts ✨ How often should you post to Instagram each week? Later Media analysed over 81 million feed posts (excluding Reels and IGTV videos) to find out the answer. And here it is; * For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post.
 * For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach rate per post, while posting once per week delivers the highest engagement rate per post.
 * For accounts with 250K+ followers: posting only once per week delivers the highest reach rate and engagement rates per post.
 Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community. In an ideal world, you want your reach and engagement rates to be as high as possible for every post you share, while still posting frequently enough to make an impact.   Mentioned in this weeks episode; Our SC Reel https://www.instagram.com/p/CYtWKzHo-9B/  Later Blog Article https://later.com/blog/how-often-post-to-instagram/  Podcast Episode on Hashtags https://open.spotify.com/episode/7zWUyIRfgQ9X5G8apgGf08?si=94fc2e5ad21d4b5f 
  • The Socially Ciara Podcast podcast

    71. Instagram Trends & Reel Predictions for 2022

    44:01

    We see no sign of Reels slowing down in 2022 – it’s only bigger and better from here. From additional creator tools to a more advanced algorithm, we’re  sharing our top seven predictions for 2022.  1. The Reels Algorithm Will Become More Advanced 2. Reels Shopping Will Go Next-level 3. Reels Will Become a Major Part of the Instagram App 4. The Instagram Reels Aesthetic Will Become More Prominent  5. Reels Will Have a Separate Identity to TikTok  6. New Creative Editing Features and Interactive Filters 7. New Incentives for Creators We're also covering our top 6 marketing predications for the platform for the next 12 months too. It's a jam packed episode!  Last weeks episode - https://open.spotify.com/episode/6UTAmK5Rg64UBYognwJfJu?si=a9606a2f663444f8  Our Instagram Page - https://www.instagram.com/sociallyciara/  Our LinkedIn Page - https://www.linkedin.com/company/socially-ciara/?viewAsMember=true  We’re hiring! https://sociallyciara.com/careers  Follow Adam Mosseri - https://www.instagram.com/mosseri/  Our Latest Meme - https://www.instagram.com/p/CYlcsYyNsb9/  Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02   
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  • The Socially Ciara Podcast podcast

    70. Your 2022 Successful SEO Guide

    29:39

    One of our believes at SC is that investment in SEO is an investment in your long-term digital success. SEO is still one of the most effective and low cost ways to drive quality visitors to your website. Many businesses deliver well over half their traffic and conversions from SEO through their SEO strategic tactics, or the strength of their brand. ⁠ ⁠ In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. To our clients we always say that SEO is the long term game within the digital strategies that we build for them. We’ll touch on why this is the case a little bit later on. ⁠ ⁠ In today’s episode we’re covering the below topics;⁠ What is SEO? ⁠ What is SEO Marketing?⁠ How does SEO work?⁠ How to improve SEO? ⁠ The First Steps to Getting Started! ⁠ We're Hiring; https://sociallyciara.com/careers  Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02  Join us on Instagram - https://www.instagram.com/sociallyciara/  Learn more about our services - https://sociallyciara.com/services
  • The Socially Ciara Podcast podcast

    Podmas Day 20; Digital Marketing Trends for 2022

    17:05

    In 2022, we’re kicking up our digital marketing efforts to another level. So in this episode we’re sharing our big bets when it comes to what we think will have all industries focusing on.   For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention. You can donate to this incredible charity through the links below.    Learn more about Beder https://www.beder.org.uk/  Follow Beder on Instagram https://www.instagram.com/beder_uk/  Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=    Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02  Join us on Instagram - https://www.instagram.com/sociallyciara/  Learn more about our services - https://sociallyciara.com/services   
  • The Socially Ciara Podcast podcast

    Podmas Day 19 ; Creative Collaboration

    44:08

    Our Creative team are back in this episode to discuss how to remain creative whilst working in a multi-functional team remotely. With communication tips, ways of working and understanding clients at the heart of this episode, we think this is a must listen for everyone looking to up their creativity in 2022.     For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention. You can donate to this incredible charity through the links below.    Learn more about Beder https://www.beder.org.uk/  Follow Beder on Instagram https://www.instagram.com/beder_uk/  Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=  Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02  Join us on Instagram - https://www.instagram.com/sociallyciara/  Learn more about our services - https://sociallyciara.com/services   
  • The Socially Ciara Podcast podcast

    Podmas Day 18 ; Making 2022 Your Best Financial Year

    40:15

    In today's Podmas episode we’re speaking with the lovely lauren from @copeandassociatesaccounting to talk about all things finance. From starting out as freelance to tax planning, Lauren is a wealth of knowledge when it comes to getting a handle on your businesses books and this is a great episode for all business owners.     For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention. You can donate to this incredible charity through the links below.    Learn more about Beder https://www.beder.org.uk/  Follow Beder on Instagram https://www.instagram.com/beder_uk/  Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=    Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02  Join us on Instagram - https://www.instagram.com/sociallyciara/  Learn more about our services - https://sociallyciara.com/services 
  • The Socially Ciara Podcast podcast

    Podmas Day 17 ; Creating Socially Ciara

    55:13

    For the first time on this podcast, Ciara is being asked the questions. Anna (our account executive) asks Ciara all about why she started the agency, dream clients and best advice for new agencies.  For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention. You can donate to this incredible charity through the links below.    Learn more about Beder https://www.beder.org.uk/  Follow Beder on Instagram https://www.instagram.com/beder_uk/  Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=  Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02  Join us on Instagram - https://www.instagram.com/sociallyciara/  Learn more about our services - https://sociallyciara.com/services   
  • The Socially Ciara Podcast podcast

    Podmas Day 16 ; Dos & Don'ts of Instagram Reels

    38:43

    Today we have not one, but two special guests. Our creative team took the reins on this episode to discuss the best practice with creating instagram reels; from music to apps, it’s all covered. Thank you Elle and Sarah for hosting this great episode.  For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention. You can donate to this incredible charity through the links below.  Learn more about Beder https://www.beder.org.uk/ Follow Beder on Instagram https://www.instagram.com/beder_uk/ Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=    Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 Join us on Instagram - https://www.instagram.com/sociallyciara/ Learn more about our services - https://sociallyciara.com/services   
  • The Socially Ciara Podcast podcast

    Podmas Day 15 ; Why Blogs Are Still So Important!

    27:04

    It’s the question on everyone’s lips… are blogs still relevant in 2022? Is it worth spending time and money on your company blog or creating a blog in the day of social media? In a nutshell: yes, and in today’s episode we’re going through the reasons why and explaining the many benefits for your digital footprint.  For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention. You can donate to this incredible charity through the links below.  Learn more about Beder https://www.beder.org.uk/  Follow Beder on Instagram https://www.instagram.com/beder_uk/  Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=  Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02  Join us on Instagram - https://www.instagram.com/sociallyciara/  Learn more about our services - https://sociallyciara.com/services 
  • The Socially Ciara Podcast podcast

    Podmas Day 14 ; Being More Organised in Your Business

    1:00:11

    Is one of your goals for next year to be on top of your emails or accounts? Or perhaps it’s taking a closer look at communication? This is something I constantly look at, and @timewithanna is back with us again today to chat about all things organisation. All of our clients and team members know how much Anna helps organise the agency, so there was no one more suited to today's topic!    For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention. You can donate to this incredible charity through the links below.  Learn more about Beder https://www.beder.org.uk/  Follow Beder on Instagram https://www.instagram.com/beder_uk/  Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=    Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02  Join us on Instagram - https://www.instagram.com/sociallyciara/  Learn more about our services - https://sociallyciara.com/services

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