#005: The Power of Community-Led Marketing with Katie Perry

Managing Director at Insight Partners, George Mathew, joins Alex Angel and guest host Brian Oblinger to discuss how companies can go from early stage to scale and find their market fit through Community-Led efforts. Follow George on LinkedIn. For more Community-Led resources, head over to communityled.com, where you'll find the Community-Led Growth Model, The 2022 Community-Led Report, and the Community-Led Assessment.  Alex Angel is the Chief Community Officer at Commsor and The Community Club, with over 12 years of community experience under her belt. Brian Oblinger is a Community expert, the SVP of New Products at Commsor, and host of the podcast In Before the Lock.

Benita Fitzgerald Mosley, Vice President of Community and Impact at LeagueApps joins Alex Angel and guest co-host Erik Martin to discuss the role community plays at LeagueApps, how they’re uplifting local communities, and their role in the professionalization of Youth Sports Management. Find Benita on LinkedIn. For more Community-Led resources, head over to communityled.com, where you'll find the Community-Led Growth Model, The 2022 Community-Led Report, and the Community-Led Assessment.  Alex Angel is the Chief Community Officer at Commsor and The Community Club, with more than 12 years of community experience under her belt. Erik Martin is a community expert and the VP of Services at Commsor. 

Co-Founder and Executive Chairman at Alteryx Dean Stoecker joins Alex Angel and guest co-host Brian Oblinger to discuss the value of community, why he believes it should report at Exec level and how it was crucial to the success of Alteryx. Find Dean on LinkedIn. Buy his book Masterpiece: The Emotional Journey to Creating Anything Great...Anything on Amazon. For more Community-Led resources, head over to communityled.com, where you'll find the Community-Led Growth Model, The 2022 Community-Led Report, and the Community-Led Assessment.  Alex Angel is the Chief Community Officer at Commsor and The Community Club, with more than 12 years of community experience under her belt. Brian Oblinger is a Community expert, the SVP of New Products at Commsor, and host of podcast In Before the Lock.

Gainsight CEO Nick Mehta joins Alex and Kirsti to discuss how his customer success company became Community-Led and how putting community at the heart of their business has improved their relationship with their customers. Plus, a message from Commsor's Community Events Manager Naya Joseph about our exciting upcoming 2022 Community-Led Summit. Find Nick on Twitter and LinkedIn. Read his blog, Mehta Physical here. For more Community-Led resources, head over to communityled.com, where you'll find the Community-Led Growth Model, The 2022 Community-Led Report, and the Community-Led Assessment. Register to attend the 2022 Community-Led Summit.  Alex Angel is the Chief Community Officer at Commsor and The Community Club, with more than 12 years of community experience under her belt. Kirsti Buick is a journalist turned Community Content Creator, and heads up the Content team at Commsor and The Community Club.

In this episode, GM of IR Innovation at Public, Katie Perry discusses how she thinks about Public's evolution, Community-Led marketing, and working cross-functionally. Public is an investing platform that helps people become better investors in the same place where they invest. They offer stocks, ETF (exchange-traded fund), Cryptos, and soon-to-be NFTs and collectibles — all in the same place. Find Katie on LinkedIn.  For more Community-Led resources, head over to communityled.com, where you'll find the Community-Led Growth Model, The 2022 Community-Led Report, and the Community-Led Assessment.  Alex Angel is the Chief Community Officer at Commsor and The Community Club, with more than 12 years of community experience under her belt. Kirsti Buick is a journalist turned Community Content Creator, and heads up the Content team at Commsor and The Community Club.

Director, Network & Community at M13 Michael Martin joins Alex and Kirsti to discuss how he thinks about the difference between networks and communities, why founders need community, and how to get community buy-in from them. Find Michael on LinkedIn.  For more Community-Led resources, head over to communityled.com, where you'll find the Community-Led Growth Model, The 2022 Community-Led Report, and the Community-Led Assessment.  Alex Angel is the Chief Community Officer at Commsor and The Community Club, with more than 12 years of community experience under her belt. Kirsti Buick is a journalist turned Community Content Creator, and heads up the Content team at Commsor and The Community Club.

Community expert and Commsor VP of Services Erik Martin joins Alex and Kirsti to discuss internal community engagement initiatives, the crossover between Community and Marketing, and share news of an exciting new project. Find Erik on Twitter and LinkedIn, or connect with him via Commsor's Strategic Services for help building and growing your community or Community team.  For more Community-Led resources, head over to communityled.com, where you'll find the Community-Led Growth Model, The 2022 Community-Led Report, and the Community-Led Assessment.  Alex Angel is the Chief Community Officer at Commsor and The Community Club, with more than 12 years of community experience under her belt. Kirsti Buick is a journalist turned Community Content Creator, and heads up the Content team at Commsor and The Community Club.

Community veteran (and new Commsor SVP, New Products) Brian Oblinger joins Alex and Kirsti to discuss the intersection of Community and Customer Success, how to get leadership buy-in for your community, and the power of role-play.Find Brian on Twitter and LinkedIn, as well as C School's Leadership Track course.  For more Community-Led resources, head over to communityled.com, where you'll find the Community-Led Growth Model, The 2022 Community-Led Report, and the Community-Led Assessment.  Alex Angel is the Chief Community Officer at Commsor and The Community Club, with more than 12 years of community experience under her belt. Kirsti Buick is a journalist turned Community Content Creator, and heads up the Content team at Commsor and The Community Club.

Alex Angel and Kirsti Buick unpack the concept of Community-Led, and the profound impact it has on an organization in the pilot episode of The Community-Led Show. Expect a whole lot of community insights, with a touch of awkward banter.For more Community-Led resources, head over to communityled.com, where you'll find the Community-Led Growth Model, The 2022 Community-Led Report, and the Community-Led Assessment.  Alex Angel is the Chief Community Officer at Commsor and The Community Club, with more than 12 years of community experience under her belt.Kirsti Buick is a journalist turned Community Content Creator, and heads up the Content team at Commsor and The Community Club.