The Artist Entrepreneur Podcast podcast

036 - Engaging Your Audience

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Our guest today is David duChemin, a best-selling author, photographer, and a bit of a firebrand where the creative life is concerned. David spent the last fifteen years travelling the world as a humanitarian photographer, and leading creativity workshops. Drawing on a previous twelve-year career in comedy, David has great wisdom to share on the importance of consistently building and engaging with your audience as an integral part of your marketing plan. Catherine and David discuss the ups and downs of being a creative, the importance for artists to understand and do their own marketing and how vulnerability and empathy are key to authentic and successful marketing.

 Conversation Highlights:

  • How to make your marketing a gift for your audience
  • What you can do to market your work if you don’t enjoy writing
  • Why social media is good, but not as good as email marketing

PLUS: What’s the opportunity that you are missing?

Links and resources:

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

Otros episodios de "The Artist Entrepreneur Podcast"

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    On today’s episode we meet Roxy Prima and Phoebe Cornog, the co-founders of Pandr Design Co., a San Diego-based mural company. Their mission is to create designs that not only enhance their clients’ brand image, but that will also increase their staying power. Over the years, Roxy and Phoebe have painted over 225 murals all across the United States and in a few countries as well! Phoebe and Roxy are well seasoned artist-entrepreneurs who have learned many important lessons along their entrepreneurial journey and the best part is that they are very transparent about it. In today’s episode, we talk about the pressure of creating work for clients, charging for your services in a sustainable way, the importance of having contracts and how demonstrating leadership is so important to gain your client’s confidence. Conversation Highlights: Why it’s important to value yourself and your work if you want your clients to do the same How to set boundaries in your business so your clients don’t make your like difficult How to know if it’s time to raise your prices PLUS: It’s ok to pitch your work! Links and resources: Website: https://www.pandrdesignco.com/ Instagram: https://www.instagram.com/pandrdesignco/ Book: https://www.amazon.com/Wonder-Walls-Transform-Geometrics-Techniques/dp/1635862779 Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
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    38 - Self-Love and Entrepreneurship

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    My guest today is visual artist from Madison (Wisconsin) is Rae Senarighi / AKA the Transpainter. Rae likes to describe himself as your average non-binary cancer survivor inspiring self-compassion, activism and gender resilience via unapologetic portraiture and typography. Rae champions storytelling through art, working to create accurate and celebratory representation of the transgender and non-binary community in the fine art world and beyond. Rae’s work has been featured internationally through media and news outlets, including Netflix. While listening to the episode, you’ll soon discover that there is nothing average about Rae who is on a mission to spread self-acceptance and love. On today’s episode, we discuss Rae’s personal and professional journey and also how concepts such as self love and acceptance can be part of any artist’s entrepreneurial journey. Conversation Highlights: Why you need to chose authenticity over ego in your work and business How getting clear on your vision and then letting go of it is key to creating amazing opportunities How to get over negativity that comes up when comparing yourself to others PLUS: Are you treating your art practice with respect? Links and resources: Website: www.transpainter.com Instagram: https://www.instagram.com/transpainter/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
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  • The Artist Entrepreneur Podcast podcast

    037 The Role of Curators in the Art World

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    Our guest today is Aga Pindera, Head of the Research Center at the Muzeum Sztuki in Łódź where she explores cultural policies, history, and the organization of art institutions, including grassroots and independent initiatives. She has curated several international group exhibitions including at the Venice Biennale. Today, we discuss together the role of curators, exhibitions, and museums in general and Aga shares with us the story behind the museum she currently works in as well as the most recent exhibition she co-curated called “The Avant-Garde Museum” exhibition on view at the Muzeum Sztuki until the end of February 2022. Aga’s and the Museum Sztuki’s stories are absolutely fascinating! This is a great episode if you’ve ever wanted to know more about curators’ role in the art world. Conversation Highlights: How curators can act as a mediator between artists and the public Why building a strong network can lead to great opportunities for your career How artists and curators can collaborate together PLUS: Art history lessons from one of the oldest museums of modern art in the world! Links and resources: Website: https://msl.org.pl/en/ Instagram: https://www.instagram.com/muzeumsztuki/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!  
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    036 - Engaging Your Audience

    51:05

    Our guest today is David duChemin, a best-selling author, photographer, and a bit of a firebrand where the creative life is concerned. David spent the last fifteen years travelling the world as a humanitarian photographer, and leading creativity workshops. Drawing on a previous twelve-year career in comedy, David has great wisdom to share on the importance of consistently building and engaging with your audience as an integral part of your marketing plan. Catherine and David discuss the ups and downs of being a creative, the importance for artists to understand and do their own marketing and how vulnerability and empathy are key to authentic and successful marketing.  Conversation Highlights: How to make your marketing a gift for your audience What you can do to market your work if you don’t enjoy writing Why social media is good, but not as good as email marketing PLUS: What’s the opportunity that you are missing? Links and resources: DavidduChemin.com theaudienceacademy.com ABeautifulAnarchy.com mycontactsheet.com Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
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    034 - Getting Over the Fear of Promoting Yourself

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    Anne Tochka is a visual artist based in Cape Cod. Before becoming a full-time painter, she attended Pratt Institute in Brooklyn, NY. She now brings this training to her current work, using brush strokes and color to describe the complex beauty in her surrounding world. Anne is the perfect guest to talk to about how you can go from very resistant when it comes to promoting yourself to finding strategies that fit your style, are authentic to who you are, and… that actually work! Anne was so gracious during the interview sharing what has worked and not worked in her art journey and how artists can and should get over their fear of marketing. Conversation Highlights: How narrowing down your business’ focus facilitates your marketing What you can do about the voice of resistance that says you can’t promote yourself Why you need to be ready to invest in yourself before asking your clients to invest in your art PLUS: A bunch of great nuggets of wisdom to help you promote your art! Links and resources: Website: https://www.annetochka.com/ Instagram: https://www.instagram.com/annetochka_studio/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
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    033 - Jason Pickleman - Bridging Gap Between Fine Art and Commercial Art

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    As an artist and business owner, Jason Pickleman has been bridging the gap between fine art and commercial art his entire career. He has created a body of work both conceptual and popular, applying media as varied as neon, offset printing, silkscreen, collage, and photography. On the other hand, Pickleman’s studio, the JNL graphic design, specializes in the creation of graphic ephemera of unique cultural significance such as exhibition catalogues and brand logos. On today’s episode of The Artist Entrepreneur Podcast, Catherine and Jason discuss how to build an art career with a long term, slow and steady, vision as well as great work ethic. An insightful episode filled with nuggets of wisdom for artists who juggle multiple projects or stream of income in their business. Conversation Highlights: How being creative is similar to being an athlete Why it’s so important to “put in the time” without any expectation of outcome How to tend to your art career as if it was a garden PLUS: Jason shares his one secret to a happy fulfilling art career! Links and resources: Website: http://pickleman.art/ https://www.jnldesign.com/ Instagram: https://instagram.com/pickleman.art/ https://www.instagram.com/jasonpickleman/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
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    Kim McNeil likes to say that in another life, she would have been a wildlife biologist. She eventually decided that painting wildlife was more her style. Like many artists, Kim began painting as a child. During this interview, she shared how for almost twenty years, she didn’t so much as look at a sheet of drawing paper. But, after searching for an outlet to manage the trauma caused by several painful life events, she went back to the one thing that felt most natural to her: art. Many people, especially outside the art world, think that being an artist is smooth sailing. That isn’t exactly how things happen for many. Hopefully, today’s episode will encourage you to prioritize your mental health because, without a healthy mind, it’s almost impossible to have a healthy art business.   Conversation Highlights: Why it’s ok if you are not a full-time artist (yet) How social media can become a source of stress, and what you can do about it Why you are responsible for creating your own “mental health toolbox” PLUS: There is nothing wrong with you, you deserve to be healthy! Links and resources: Website: https://kimmcneil.ca/ Instagram: https://www.instagram.com/kimmcneilart/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
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    This is what we call a feel-good episode! Susan Rodgerson has an education in Fine Arts, but that’s all she will say about herself because she prefers talking about Artists for Humanity, an idea that started as a small and temporary side project. Because of her persistence and dedication, AFH grew over time, from a few participants and a 500 square feet studio to over 300 participants and a 10,000 square feet location that provides under-resourced teens the keys to self-sufficiency through paid employment in art and design. So many nuggets of wisdom are shared in this episode that will inspire artist-entrepreneurs from all walks of life. Enthusiasm, love, and benevolence describe well the overall tone of this episode. This episode is supported by Wireframe, a podcast all about creativity and design. Check it out here: https://link.chtbl.com/wireframe?sid=podcast.theartistentrepreneurpodcast or on your favorite podcast app. My thanks to Wireframe for their support of The Artist Entrepreneur podcast. Conversation Highlights: How a small project with no budget grew and became a success. How Susan felt as an artist becoming an entrepreneur. How to get bigger companies interested in your projects. PLUS: Build, learn, invest! Then build, learn, invest… Links and resources: Website: https://afhboston.org/ Instagram: https://www.instagram.com/afhboston/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!
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    030 - Protecting Your Art Business

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    Our guest today is not your average attorney. Far from it! Seth Kaplowitz has a very impressive background as legal counsel and commercial advisor to a wide range of businesses, and not only in the US but internationally as well. Seth founded Kaplowitz Firm in 2012 in order to bring his practical and legal experience directly to businesses and entrepreneurs and to foster an environment where clients would be treated more like partners than customers. Since Seth’s practice is focused on working with lifestyle brands, creatives, and design professionals, he was the perfect guest to talk about all the important legal aspects to consider when growing your art business. Together, Catherine and Seth demystify the client-attorney relationship and why it is so important to protect your artist brand… Even if you think you can’t afford it. Actually, you can’t afford to not listen to this episode! This episode is supported by Wireframe, a podcast all about creativity and design. Check it out here: https://link.chtbl.com/wireframe?sid=podcast.theartistentrepreneurpodcast or on your favorite podcast app. My thanks to Wireframe for their support of The Artist Entrepreneur podcast! Conversation Highlights: Why you should always consider a contract with a client. What you can lose by not consulting an attorney. Which factors influence royalties. PLUS: If you don’t do it for yourself, do it for your legacy! Links and resources: Website: https://www.kaplowitzfirm.com/ Instagram: https://www.instagram.com/kaplowitzfirm/ Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

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