The Andrew Coelho Show podcast

035 | Tailoring Jeans with Ben Viapiana

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When it comes to working with denim, there is nobody better than today’s guest, Ben Viapiana.

Inspired by his father, who was a lifetime tailor himself, Ben spent his formative years learning about patterning, cutting and sewing by simply spending time at his dad’s shop, where he recounts doing many of his childhood chores.

His exposure to the tailoring world, to machinery, to making, was something that carried through to early adulthood where he decided he wanted to continue on with his father’s legacy, but with his own twist and his own direction, which as you’ll learn later on, was a tad out of spite, but more so out of passion.

His love affair with denim would start to take shape while he lived in Thailand for 10 years, hanging out at denim factories and making friends with local industry people.

Eventually, he would return home to open his own studio, with a focus on creating a unique experience for his customers and taking the art of making jeans to a whole new level.

Today’s episode features local Toronto maker Ben Viapiana. We kept it super simple on this morning episode talking all about Ben’s upbringing, his passion for denim and machines, and some of the basic lessons he wishes he knew as a young entrepreneur.

Sponsor

Before I jump into this episode, I wanted to take a second to thank my sponsors at Bean Bundle, Canada’s newest coffee subscription.

Before I geared up for this interview I used my french press using beans they sent me from one of the dopest roasters from across the country.

Bean Bundle makes it so easy for people like me who drink tonnes of coffee every single day but love to try beans from different roasters.

The process is pretty simple...you just visit beanbundle.com, choose how much coffee you want on a monthly basis, medium or dark roast and they ship you different beans from the latest roasters on a monthly basis.

The best part is if you live in Canada they ship to you absolutely free and if you sign up using the code BUNDLE10 you’ll save 10% on your subscription. Now pour yourself a cup of coffee and enjoy this week's episode.

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