Digital Dubai Podcast podcast

How can we make Social Commerce for SMEs seamless in the Middle East?

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In this week’s episode we welcome Ramy Assaf, Co-Founder & CEO of Zbooni, the Middle East’s newest application for social commerce. Assaf discusses key issues SMEs were facing in order to receive payments prior to Zbooni, how Zbooni is accelerating the building of a cashless ecosystem in the Middle East and what are the implications that a cash to digital transition is having on VAT, accounting, and liability from the perspective of SMEs.

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