808: Condition Specific Marketing with Robert McDermott

Brice Holmes is a serial entrepreneur, investor, and founder and CEO of Invata Global Capital, a venture capital and private equity firm headquartered in Phoenix, AZ. Since 2013, Brice has invested in 2023 multifamily units across six Class A properties, as well as over 250,000 rentable square feet of trophy Class A office space. Other vested interests for Brice and Invata Global Capital include multiple consumer product goods in the adult beverage space, pet goods, short-term rentals, and boutique hotels. Fueled by a steadfast commitment to ecotourism, sustainability, and conservation, Invata Global Capital is poised for an exciting expansion into the vibrant market of Costa Rica, enhancing its global presence. Dedicated to fostering growth within the global entrepreneurial community, Brice has also harnessed his extensive expertise to mentor and empower over 4,000 entrepreneurs across more than 140 countries, steering them towards the development of impactful, forward-thinking brands. Listen to this informative Sharkpreneur episode with Brice Holmes about building brands and thinking big. Here are some of the beneficial topics covered on this week’s show: - How thinking bigger from the outset is important when the time comes to expand and grow your business. - Why Invata Global Marketing believes in building impactful visionary brands rather than just selling products. - How podcasts are a great way to find inspiration and stay up to date on trends. Connect with Brice: Guest Contact Info X @InvataGlobal Instagram @invataglobal Facebook facebook.com/InavataGlobal LinkedIn linkedin.com/company/invata-global-marketing Links Mentioned: invataglobal.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Introducing The Power of Collaboration: How IBM Teams Up with Microsoft from Smart Talks with IBM.Follow the show: Smart Talks with IBMEntire industries are being reshaped around the new capabilities of generative AI. In this special bonus episode of Smart Talks with IBM, Tim Harford leads a conversation between two leaders in the field. Srinivasan Venkatarajan is the Director of Global Partner Business at Microsoft, focusing on Azure Data & AI and Azure OpenAI. And Chris McGuire is the General Manager of the Global Microsoft Partnership for IBM.  They discuss the efforts by IBM and Microsoft in the generative AI space, how this relationship has been providing value to clients, and why collaboration is necessary for technological progress. Visit us at: ibm.com/smarttalks Learn more about IBM Consulting for Microsoft This is a paid advertisement from IBM.See omnystudio.com/listener for privacy information.DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].

Neil Twa is the CEO / Co-Founder of Voltage Holdings, a company specializing in launching, consulting, selling and acquiring brands with a focus on the e-commerce channels such as Amazon FBA and multi-channel. More than fifteen years of experience as a selling private label products on Amazon and his company. Neil together with Reed Larsen, published a new book titled "Almost-Automated Income with FBA: Build a Profitable Lifestyle-Driven Amazon Business. Exit for Millions. Even Without Any E-commerce Experience". The book is a groundbreaking guide that has swiftly claimed the #1 spot among new release books. This manual is the key to building a lucrative lifestyle-driven Amazon business that expertly guided by Twa and Larsen through the intricacies of Amazon FBA, offering invaluable insights and strategies to pave the way for a profitable venture. Listen to this informative Sharkpreneur episode with Neil Twa about e-commerce exits. Here are some of the beneficial topics covered on this week’s show: - How tenacity, grit, and perseverance are vital for entrepreneurs to find success. - Why there are some products entrepreneurs shouldn’t sell on Amazon and what they are. - How entrepreneurs should focus on products that align with their personal interests or hobbies making the business more enjoyable and sustainable. - How having keyword relevance and optimization allows your products to be seen by the right audience. - How you should start with a market test to gauge organic traffic and conversion rates. Connect with Neil: Guest Contact Info Links Mentioned: voltagedm.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Cody Bramlett is not your typical entrepreneur. With a background in personal training and a knack for creating engaging YouTube videos, Cody stumbled into the world of supplement offers. Despite lacking formal training in copywriting, media buying, or internet marketing, Cody's journey of trial and error led him to develop a simple 4-step blueprint for building wildly profitable supplement offers. Just a few years ago, Cody was working as a personal trainer for $8.46/hour. Today, he is the owner of multiple successful supplement businesses that have grossed over $41 million in revenue. What sets Cody apart is his approach—he built his empire without a large capital investment, without buying inventory upfront, and without relying heavily on Facebook ads. Now, Cody shares his proven system with entrepreneurs who aspire to build their own supplement empires. Through his teachings, he empowers others to achieve 8-figure success in record time. Cody's story is a testament to the idea that with the right strategy and determination, anyone can turn their dreams into reality. Listen to this informative Sharkpreneur episode with Cody Bramlett about the power of profitable partnerships. Here are some of the beneficial topics covered on this week’s show: - How keeping a customer for a lifetime is more valuable than gaining new customers. - How creating profitable partnerships can help business owners achieve significant sales growth. - Why it’s vital for entrepreneurs to work with others and share ideas. - How it’s possible to build a million-dollar business with physical products. - How building teams is business is important for al entrepreneurs. Connect with Cody: Guest Contact Info Links Mentioned: codybramlett.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Preston Brown is not your average entrepreneur, Preston is a force to be reckoned with in the business world. He’s a sought-after speaker, a true visionary, and a master of business automation. Brace yourself for an inspiring journey through his remarkable achievements and unwavering passion for scaling and optimizing companies to unprecedented heights of profit and automation. Because, as Preston says, “if you can’t optimize and automate your companies to step out, you don’t have a business- you have a job. From a young age, Preston’s entrepreneurial spirit burned brightly within him. While still in college, he fearlessly launched his first venture, quickly surpassing the income of his own professors. Recognizing his immense potential, he made the audacious decision to drop out of college, fully devoting himself to the art of building profitable and efficient companies. And build he did! With an astounding 18 thriving businesses already under his belt, Preston has consistently shattered records, raking in a jaw-dropping $200 million or more in gross revenues each and every year. That’s the kind of success most entrepreneurs only dream of and the freedom to go with it. But Preston’s expertise extends far beyond just the bottom line. His profound understanding of finance, systems optimization, and investing has catapulted him to the status of a trusted advisor. CEOs and entrepreneurs flock to him for guidance, knowing that his strategic insights and razor-sharp instincts can unlock the true potential of their own ventures. Listen to this informative Sharkpreneur episode with Preston Brown about achieving success through automation. Here are some of the beneficial topics covered on this week’s show: - How automating companies significantly increases their valuations. - Why the key to business efficiency is alignment, simplicity, and foresight. - How tackling your biggest problem in any area of life will help you achieve balance. - Why it’s important for leaders to create safety in competitive business environment. - How business owners must be good problem solvers and shouldn’t be afraid to embrace change. Connect with Preston: Guest Contact Info X @ThePrestonBrown Instagram @theprestonbrown Facebook facebook.com/preston.brown.94617 Links Mentioned: prestonbrown.com automateyou.com Learn more about your ad choices. Visit megaphone.fm/adchoices

A serial entrepreneur since birth, Dan Nicholson is the author of “Rigging the Game: How to Achieve Financial Certainty, Navigate Risk and Make Money on Your Own Terms,” deemed a best-seller by USA Today and The Wall Street Journal. In addition to founding the award-winning accounting and financial consulting firm Nth Degree CPAs and being named a top 40 under 40 accountant globally 4 times, Dan has created and run multiple small businesses, including Certainty U and Certainty News, a platform that’s syndicated to over 1 billion monthly users. Dan also hosts the Rigging the Game podcast, and is a Consulting Producer for PBS’ Opportunity Knocks. He lives in Seattle with his wife and two children. Listen to this informative Sharkpreneur episode with Dan Nicholson about finding financial security for entrepreneurs. Here are some of the beneficial topics covered on this week’s show: - How Nth Degree CPAs focuses on tax planning and strategy for small business owners. - Why business owners need to be focused on the future instead of living in the past. - How business owners should understand risk and taking asymmetric risks with more upside than downside. - Why Nth Degree CPAs creates a real plan for clients, rather than simply reporting what they owe at the end of the year. - How entrepreneurs don’t need to prove themselves and should pursue what they want because they want it. Connect with Dan: Guest Contact Info X @Dan_P_Nicholson Instagram @dannicholsoncpa Facebook facebook.com/CertainlyUDan LinkedIn linkedin.com/in/dan-p-nicholosn Links Mentioned: nthdegreecpas.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Upsellit Conversion Secrets Revealed Josh Model, Upsellit – The Sharkpreneur Podcast with Kevin Harrington and Seth Greene Episode 1035 Josh Model Josh Model is the Director of Business Development and Enablement at Upsellit and has 15 years of experience leading high-performance business development and sales teams. He has spent 10 years in the digital marketing/affiliate marketing space, building out high-performing sales teams and working with Fortune 500 brands in enterprise sales. Currently, Josh is working with enterprise retail and DTC brands on conversion rate optimization, and his company has helped brands drive over $500 million in 2023 alone. Josh was named the winner of the Best Publisher to Work with in 2023 by Affiliate Summit West. He is also a multiple-time speaker on stages, including Affiliate Summit and Digital Summit. Listen to this illuminating Sharkpreneur episode with Josh Model about Upsellit’s secrets to conversion. Here are some of the beneficial topics covered on this week’s show: - How Upsellit’s technology is designed to be custom branded and unique to each brand and client. - Why their technology aims to personalize the experience of each on-site visitor. - How there have been changes in data tracking with Google, Yahoo, and iOS, making Upsellit’s personalized data more valuable. - Why Upsellit’s technology has shown an 8 to 10% lift in conversions for businesses they support. - How working with struggling brands and reallocating their budget for better optimization leading to increased revenue is rewarding. Connect with Josh: Guest Contact Info X @Upsellit Instagram @upsellit Facebook facebook.com/Upsellit LinkedIn linkedin.com/company/upsellit Links Mentioned: Upsellit.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Solving Amazon Seller Woes: The Riverbend Consulting Story Lesley Hensell, Riverbend Consulting – The Sharkpreneur podcast with Seth Greene Episode 1034 Lesley Hensell Lesley Hensell is co-founder of Riverbend Consulting, whose 85+employees solve problems fore-commerce sellers. Lesley over sees Riverbend’s service team, and she has personally helped hundreds of sellers get suspended Amazon accounts and ASINs up and running. She has been an Amazon seller for more than a decade. A lifelong Longhorns fan, Lesley earned a bachelor’s degree in journalism and an MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on theBoard of Directors for Hallie’s Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses. Listen to this informative Sharkpreneur episode with Lesley Hensell about solving Amazon seller woes. Here are some of the beneficial topics covered on this week’s show: - How sellers can get kicked off Amazon for various reasons including violations of Amazon’s code of conduct and customer complaints. - Why processes and efficiencies are crucial for managing high volumes of clients and maintaining profit margins. - Why Amazon suspends 1-2% of its sellers each year. - How Riverbend Consulting helps sellers of all sizes find success through selling on Amazon. - How Riverbend Consulting as ex-Amazon employees on its team to bring in a wealth of knowledge. Connect with Lesley: Guest Contact Info X @RiverbendConsul Instagram @riverbendconsulting Facebook facebook.com/RiverbendConsultingLLC LinkedIn linkedin.com/company/riverbend-consulting-amz Links Mentioned: riverbendconsulting.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Demystifying Virtual Assistants Barbara Turley, The Virtual Hub – The Sharkpreneur podcast with Seth Greene Episode 1033 Barbara Turley Barbara Turley’s mission is to eradicate business overwhelm and remove the friction that stunts growth by helping clients to optimize their operations using offshore teams of virtual assistants, clever automations and streamlined processes. The Virtual Hub makes this happen every day through virtual assistants who can aid with digital marketing, social media and administrative support plus consultants & system architects who optimize platforms and processes for growing businesses. The Virtual Hub is a virtual assistant company with the added advantage of an operational efficiency consulting and implementation team. Rather than doing business “the usual way,” they actually create their own virtual assistant successes (and yours) through deep training programs (including software like Hubspot and Ontraport) as well as ongoing career development and customized coaching to best serve each of their clients. Barbara proudly wears the label of Founder and CEO at The Virtual Hub as well as the titles wife and mom. Listen to this informative Sharkpreneur episode with Barbara Turley about how to leverage virtual assistants. Here are some of the beneficial topics covered on this week’s show: - How many business owners face the problem of needing staff to implement strategies but don’t have time to hire employees. - Why business owners shouldn’t expect virtual outsourcing to magically solve all their problems. - How delegation is key, but many people struggle to relinquish control and properly communicate their needs to virtual assistants. - Why it’s vital for entrepreneurs to map their processes and systematize tasks to delegate effectively while retaining control over the business. - How AI is not a tool that can replace human workers, but it is a tool that people should utilize. Connect with Barbara: Guest Contact Info Instagram @thevirtualhubltd Facebook facebook.com/TheVirtualHubLtd LinkedIn linkedin.com/company/the-viritual-hub-ltd Links Mentioned: thevirtualhub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Entrepreneurial Success Through Strategic Business Diversification Mike Merrigan and Bo Kort, Kort Industries – The Sharkpreneur podcast with Seth Greene Episode 1032 Mike Merrigan and Bo Kort After being best friends for 25 years, Mike Merrigan and Bo Kort started doing business together in 2015. They started purchasing buildings together in Texas. This partnership catapulted their success. Together the duo has founded multiple eight-figure companies - Houston Motorsports, Kort Industries, and Mohave Storage. Since their partnership began in 2015, Mike & Bo have built a portfolio of 43 companies and over $150,000,000 in commercial real estate. They are involved in 14 different industries - motorsports, industrial fabrication, specialty services, construction, and self-storage to name a few. Listen to this informative Sharkpreneur episode with Mike Merrigan and Bo Kort about finding entrepreneurial success through strategic business diversification. Here are some of the beneficial topics covered on this week’s show: - How it’s important to build partnerships that align with your company and specific areas of expertise. - Why reinvesting profits from business to real estate allows for long-term growth. - How investing in properties that are at least 30% undervalued is smart and strategic move to make - Why it’s vital to work with a strong team filled with like-minded individuals. - How bringing value to your audience and simplifying business concepts for beginners is a recipe for success. Connect with Mike and Bo: Guest Contact Info 928-605-4335 Links Mentioned: Mikeandbo.biz Learn more about your ad choices. Visit megaphone.fm/adchoices