Andy Raskin talks Strategic Narrative for CEOs | Episode 22 | Podium Stories w/ Marti Sanchez

Fatima Zaidi is the CEO and Founder of Quill Inc. a full service podcasting hosting platform and production agency which supports brands in launching their podcasts. She is also the owner of the Listen In Conference held in Los Angeles that supports brands moving into podcasting. As a member of the National Speakers Bureau, Fatima has spoken at various events around the world on media and tech trends leading her to keynote on world stages alongside speakers like Gary Vaynerchuk. She also teaches podcasting at the University of Toronto. In addition to being a commentator for BNN Bloomberg on the challenges that female and BIPOC founders face in entrepreneurship, she is a frequent contributor to publications including The Globe and Mail, and Huffington Post. Over the past few years she has won two Top 30 under 30 awards, the Young Professional of the Year by Notable Life, Veuve Clicquot’s Bold Future Award, and one of Flare Magazine’s Top 100 Women. Fatima is the Co-Chair of the #Tech4SickKids council for SickKids Foundation & Hospital on track to raise $25 million with her team. ------------------------------------------------ Connect with Fatima on LinkedIn: https://www.linkedin.com/in/fatima-zaidi-6a6b844b/ Follow her on Twitter: https://twitter.com/zaidiafatima Check out Quill Inc: https://www.quillpodcasting.com/ ------------------------------------------------ Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person. Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories.  This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words. Twitter: https://www.twitter.com/Marti__Sanchez LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Jeff Coyle is the Co-founder and Chief Product Officer at MarketMuse. MarketMuse is the industry-leading technology and methodology for content planning and evaluation via semantic relevance. It combines advanced AI, natural language processing and machine learning algorithms to produce actionable insights for inbound marketers. On today's episode, Marti talks about MarketMuse, the role of AI in content creation and in marketing strategy, and the current barriers keeping companies from adopting this technology today. ------------------------------------------------ Follow Jeff on LinkedIn: https://www.linkedin.com/in/jeffcoyle Check out MarketMuse: https://www.marketmuse.com/ ------------------------------------------------ Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person. Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories.  This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words. Twitter: https://www.twitter.com/Marti__Sanchez LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Justin is the founder and CEO of Yac, a voice collaboration tool for remote teams. Yac is an acronym of 'Yelling Across Cubicles.' He noticed over the years of working remote that the accepted culture of getting stuff done was to have meetings all day. He and his team started thinking about how to increase the amount of communication that happened during the day, without increasing the number of meetings. Yac is the end result of their combined efforts to make this happen. Yac is a byproduct of their partially remote, design and development agency based out of Orlando called SoFriendly. While it did come out of a desire to help remote teams feel more connected, they actually started by scratching their own itch. They have employees all around the world and found that they felt more connected to employees using voice chat versus just text alone. In his own words, 'Yac was invented as a way to have a happy medium between a Slack message and a Zoom call.' ------------------------------------------------ Follow Justin on LinkedIn: https://www.linkedin.com/in/itsthisjustin/ Check and try out Yac: https://www.yac.com/ ------------------------------------------------ Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person. Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories.  This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words. Twitter: https://www.twitter.com/Marti__Sanchez LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Chris Kneeland is the CEO of Cult Collective, one of North America’s premier engagement marketing firms. His overriding professional passion is helping brands accelerate growth by reimagining how they engage consumers and employees. He’s committed to helping courageous brand leaders embrace proven marketing principles he’s discovered while working with the most iconic, “cult-like” brands on the planet. Chris held marketing roles at the world headquarters of John Deere and The Home Depot. He was also formerly the Head of Retail Marketing at RAPP, Omnicom’s preeminent relationship marketing agency. He co-founded Cult in 2010, and has consulted with Harley Davidson, Canadian Tire, Mark’s, Zappos, Best Buy, HEB Grocery Stores, Carter’s, Keurig, United Way and dozens of other brands. Throughout his career, he has lobbied for customer advocacy over acquisition, and brand engagement over entertainment. He helps clients by getting customers to buy more by buying in. • Chris speaks regularly at conferences like SouthbySouthwest, CDX, Global Shop, Inbound, NRF, CMA, Digiday and The Gathering (which he co-founded). • He is the co-author of Fix: Break the Addictions That Are Killing Brands, and the co-founder of Communo, an agency talent management platform helping small agencies exploit the sharing economy. • He was an adjunct professor at Mt. Royal University, holds a Master’s Degree in Marketing Communications from Northwestern University, and a Bachelor of Arts from Brigham Young University. ------------------------------------------------ Connect with Chris Kneeland on LinkedIn: https://www.linkedin.com/in/chris-kneeland-838b2921/ Check out Cult Collective: https://cultideas.com/ ------------------------------------------------ Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person. Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words. Twitter: https://www.twitter.com/Marti__Sanchez LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Christopher Engman is co-founder and managing partner of MegaDeals Advisory, and author of the book MegaDeals. Having started in ABM in 2007, Christopher Engman has more than earned the title of ‘the Father of ABM’. His book Megadeals cements his reputation as an ABM leader even further. He’s been personally involved in hundreds of B2B deals, a number of which exceeded multi billion pounds. Christopher Engman’s Megadeals Advisory assists scaleups and Fortune 500 companies in doing just that – making mega deals. About the book: Many of the most successful B2B companies in the world have a high concentration of revenue coming from a few top accounts. Often less than 50 accounts represent 80% of the total revenue even though the entire customer base can consist of many thousand accounts.  Often the biggest accounts have very extensive contracts and big amounts associated. Very often each top client of the biggest companies in the world can have individual revenues beyond one billion USD per year each. In the world of Megadeals, the literature is very weak. There is a long list of books about B2B complex selling but the difference between a 100.000 USD deal and a multi BUSD deal is substantial.  The book is a mix of theories and models blended with interviews with 60 of the top Megadeal sales people in the world. You can buy it here: https://www.megadeals.com/product/the-megadeals-book ------------------------------------------------ Connect with Christopher on LinkedIn: https://www.linkedin.com/in/christopherengman/ Check out Megadeals: https://www.megadeals.com/ ------------------------------------------------ Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person. Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words. Twitter: https://www.twitter.com/Marti__Sanchez LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Ken Babcock is the Co-Founder of Tango Technology, a team that created a Chrome Extension which automatically creates written, step-by-step how-to guides in real-time without the need for video recording.  Users complete their process in the browser while Tango transcribes actions, URLs, and screenshots. The resulting how-to guide can be easily pasted or exported to commonly used knowledge bases and learning management systems. Before founding Tango, he worked in Uber across the areas of Operations, Data Analytics, and Product Strategy. ------------------------------------------------ Connect with Ken on LinkedIn: https://www.linkedin.com/in/kenbabcock/ Follow him over Twitter: https://twitter.com/bigredbabz Add Tango to your chrome browser for free: https://www.tango.us/ ------------------------------------------------ Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person. Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words. Twitter: https://www.twitter.com/Marti__Sanchez LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Matt Cole is the CEO of Suma SaaS, the leading provider of a Financial Management Software-as-a-Service for Small Businesses in Spanish-Speaking Latin America.  SUMA is a world class platform of SMB SaaS solutions, solving global and hyper-local  problems for millions of entrepreneurs in Spanish-Speaking Latin America.  Currently, Suma operates the leading cloud-based Small Business management platforms in Chile via www.nubox.com, Argentina via www.colppy.com,  and Mexico via www.bind.com.mx while proactively expanding to other countries in Latin America. Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewecole/ Learn more about SUMA: https://www.sumasaas.com/ --- Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person. Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words. Twitter: https://www.twitter.com/Marti__Sanchez LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Ryan Kugler is a multi-business owner with over 25+ years of knowledge & experience in Film Distribution and in the Wholesale/Retail Trade. Ryan is the President of A5 Events, president of Ideal Content, president of Plan B, Inc., Executive Director of Say No To Drugs Race (Charity Run/Walk), and a past co-owner of DVA, Inc. Ryan also co-authored “How to Plan, Produce & Distribute Your Independent Film.” Connect with Ryan Kugler: LinkedIn: https://www.linkedin.com/in/ryan-kugler-8653265/ Twitter: https://twitter.com/ryanjkugler Website: http://ryankuglercom.wpengine.com/ A5 Events: [email protected] Ideal Content: [email protected] Plan B Distribution: [email protected] --- Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person. Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words. Twitter: https://www.twitter.com/Marti__Sanchez LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Richard is a founding partner of The Conscious Fund, which invests in global early-stage ventures in psychedelic medicine, helping deliver better outcomes for mental health, addiction, and pain. Richard has made over 20 investments in psychedelic medicine companies with five of them going from seed to a public company post his firms investment. He serves as the chair of Microdose, the largest media & events company for the psychedelic medicine sector and as an advisor to the Psychedelic Medicine Association. Richard has seen out over 20 years of technology evolution, from the early internet to augmented reality (AR) and blockchain. Earlier in his career five years of his life was spent in senior roles in the music industry with a specialism in brand rights exploitation, from throwing a rave to selling a ringtone. Connect with Richard on LinkedIn: https://www.linkedin.com/in/richardskaife/ Follow him on Twitter: https://twitter.com/tokenrichard Learn more about The Conscious Fund: https://theconscious.fund/ --- Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person. Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words. Twitter: https://www.twitter.com/Marti__Sanchez LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Rohit Mittal is the co-founder and CEO of Stilt. Rohit has extensive experience in credit risk analytics and data science. He spent years building credit risk and fraud models for top U.S. banks. In his current role, he defines the overall business strategy, leads debt and capital fundraising efforts, leads product development, and leads other customer-related aspects for the company. Prior to founding Stilt, Rohit started his career at Verisk Analytics using big data to optimize credit risk. He went on to become the founding member of the data science team at Popsugar, helping the company build its analytics framework for data science efforts. Rohit has a Bachelor’s degree from Delhi College of Engineering and Master’s degree from Columbia University. Connect with Rohit on LinkedIn: https://www.linkedin.com/in/rohit-mittal-we-re-hiring-58a30a6/?trk=public_profile_browsemap Follow him on Twitter: https://twitter.com/rohitdotmittal Check out Stilt: https://www.stilt.com/ --- Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person. Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words. Twitter: https://www.twitter.com/Marti__Sanchez LinkedIn: https://www.linkedin.com/in/itsmartisanchez/