The FIVE podcast explores the transformational aspects and compelling prospects of 5G in season 1, and AI in season 2. And, it debunks some myths along the way. In each episode, show host Jake Moskowitz and his guests look at technology’s likely impact on a big marketing topic – like data, retail, programmatic and privacy. Looking for answers about 5G and AI? We give you FIVE: AI for Marketers.
5G Bonus: Welcome to the AR Era.
26:44This is not your typical bonus episode, it’s a crossover! Jake joined forces with host of another podcast, Floor 9’s very own Scott Elchison. We recently took the stage at the MMA Impact conference to discuss how 5G is enabling better results through immersive creative experiences. Scott and Jake discuss the latest in Augmented Reality [...] The post 5G Bonus: Welcome to the AR Era. appeared first on Emodo.
AI E9: The End of the Beginning
26:29In this final episode of season two, Jake focuses on change and the role of AI in our transforming world. The title “The End of the Beginning” is a reference to the increasing application of AI within our industry. Over the last several years, AI, particularly machine learning has quietly become a component of growing [...] The post AI E9: The End of the Beginning appeared first on Emodo.
AI E8: AI’s Role in Identity
30:23Marketers are currently evaluating how to effectively target and measure digital advertising at scale while adjusting for a whole bunch of ad industry shifts. And, how to do that with the same efficiency we’ve all gotten used to. In this episode, show host Jake Moskowitz talks with Todd Touesnard, EVP of Product and Data Science [...] The post AI E8: AI’s Role in Identity appeared first on Emodo.
AI E7: The AI Pitch and Catch
32:46Marketers are really good at detecting marketing BS. In the marketing field, AI is all the rage. There’s excitement around new AI capabilities. There’s heightened interest in AI-driven efficiency. And there’s an ongoing stream of new opportunities that are springing from AI innovation. That might lead even the best of us to get carried away [...] The post AI E7: The AI Pitch and Catch appeared first on Emodo.
AI E6: AI and the Future of Work
35:29Change is one of the few constants we can count on in business. The question we all face is not, will change happen, but rather how can we adapt to the changes that are coming? Artificial Intelligence, as we all know, has accelerated the pace of change in many industries, and marketing is no exception. [...] The post AI E6: AI and the Future of Work appeared first on Emodo.
AI E5: AI is for Agency Innovation
35:05Our listeners and clients work in the agency world and they are faced with challenges such as cookies going away, mobile ID’s going away and more. All of these changes lead to relevancy becoming even more elusive. Relevance depends on data. So it stands to reason that AI will fill the gap lost in the [...] The post AI E5: AI is for Agency Innovation appeared first on Emodo.
AI E4: Putting the AI in Retail
35:33AI has long been used as a tool to enhance and extend the in-store experience. But in the age of COVID, retailers have to find ways to keep store visits as short as possible, and in some cases eliminate them altogether. Fortunately, AI can help here, too. As retailers become more dependent on apps and [...] The post AI E4: Putting the AI in Retail appeared first on Emodo.
AI E3: How Algorithms Think
35:08Jake Moskowitz and his guests explore algorithm training and the importance of good training data and practices in AI-powered marketing solutions. We might say an algorithm is good or bad, but in reality, an AI algorithm is either well-trained or not well-trained. Just like a dog. You don’t need to be a professional dog trainer [...] The post AI E3: How Algorithms Think appeared first on Emodo.
AI E2: AI Bias – A Tale of Sheep & Field
33:51Algorithms are often biased. In fact, it’s possible algorithms can’t be completely unbiased. There are two primary explanations for that: the way the algorithm is programmed and the data on which it’s trained. AI is ultimately biased because people program algorithms and select the data to train algorithms. How can marketers reduce the bias in [...] The post AI E2: AI Bias – A Tale of Sheep & Field appeared first on Emodo.
AI E1: Everybody Gets a Copilot
33:42Marketing is overflowing with data. It informs and guides nearly every decision we make as marketers. AI, and, more specifically, machine learning, can help. But, ultimately, we are just people trying to create meaningful connections with other people who are making purchasing decisions based on very human factors. Just like a copilot, AI assists but [...] The post AI E1: Everybody Gets a Copilot appeared first on Emodo.