Becca Falborn, owner of PR firm Little Bird, discusses her start in reality TV and her current work in PR, marketing, and business development. She shares the sentimental story behind the name Little Bird and the importance of personal connections in sales. Becca also talks about the challenges of running her own business and the need for work-life balance.
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Show Notes:
00:00 Becca's Start in Reality TV
02:49 The Story Behind Little Bird
05:08 Challenges of Running a Business
11:11 The Power of Personal Connections in Sales
16:29 The Impact of Memorable Ads
17:28 The Importance of Mindful Social Media Use
23:12 Navigating Partnerships in the Production Industry
25:55 Consulting and Decision-Making in Advertising
31:28 Seeking Diversity in Production Partners
32:25 The Impact of COVID-19 on the Production Industry
33:17 The Benefits of Meditation
42:44 Overcoming Negative Experiences in the Production Industry
46:15 The Changing Landscape of Advertising
57:17 The Value of Networking and Industry Events
01:03:23 Focusing on Yourself for Success
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Where To Find Becca:
Litte Bird: https://littlebirdrep.com/
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Where To Find Sean:
https://www.linkedin.com/in/sean-r-collins/
https://www.instagram.com/jukebooth/
https://www.jukebooth.com/
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