#1339- Give Credit Where It’s Due W/ Cole DaSilva

Black Friday week is here. Most coaches are scrambling. You're about to learn exactly how to execute. This isn't theory or motivation. This is the live, tactical playbook for running your Black Friday challenge, closing old leads, handling renewals, and avoiding the mistakes that'll cost you $10K+ this week. You're getting real-time coaching with coaches booking 60+ calls, hitting $16K+ months, and executing four-day challenges with 30+ engaged participants. From Robert's giveaway that flopped (and how to fix it), to Chris booking 5 calls immediately after his challenge, to Lot going 0-for-9 on sales calls after raising prices - this is what Black Friday execution actually looks like when the pressure's on. Here's what we break down: The exact DM sequence for challenge participants post-live.  LJ gets the word-for-word text to send immediately after the final live stream. This converts challengers into booked calls without sounding desperate or pushy. Why your Black Friday giveaway bombed (and the one fix that saves it).  Robert's giveaway got zero traction because it said "12 week program giveaway" instead of "$1,000 giveaway." Dollar amounts create urgency. Program descriptions don't. How to hit up old leads without coming off like a desperate salesman.  The framework for re-engaging cold leads: get them to REPLY first, then make the offer. Never lead with "30% off, you interested?" The pre-call video that increases show rates by 20%+.  Maddie learns the exact video script to send the night before every sales call. This simple touch dramatically reduces no-shows. When to raise prices vs. when to fix your sales skills.  Lot went 0-for-9 after raising from $999 to $1,200. Felix is closing at 100% and wants to add more to his offer. The market tells you everything. The "seven levels of leads" framework.  Why type form leads convert at 80% but story poll leads ghost you. Understanding lead temperature is the difference between wasting hours and closing deals. CHAPTERS: 00:00 - Intro: The Challenge Close Strategy 01:27 - Robert's Black Friday Giveaway Fix 06:32 - Elliot's $16K Month & Athlete Lead Strategy 11:25 - Quincy's Challenge Wrap-Up Framework 18:08 - Bruce's $11K Month & Sales Conversion 24:48 - Kayla's Challenge Execution & Winner Selection 28:39 - Carter's $17K Month Ad-Free Strategy 34:02 - Jai's Niche Decision: Person vs. Problem 45:00 - Maddie's Lead Quality Problem & Pre-Call Videos 51:00 - Lot's 0-for-9 Sales Week & Price Confidence 55:00 - Daniel's Trainerize Migration Strategy 1:01:45 - Gina's $20K Month & Content Creation Rituals 1:07:45 - Jared's First 10K Mastermind Call 1:09:00 - Carolina's 90% Close Rate & DM Pitching 1:17:09 - Chris's $25K Projection & Old Lead Reactivation -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Raw coaching calls with fitness coaches solving real business problems in real-time. Tune in for live problem-solving with coaches at every stage... from struggling with price objections to hitting record months and deciding whether to scale or coast. You're getting the exact frameworks for re-engaging cold leads, qualifying prospects better, handling the "I need to talk to my spouse" objection, and knowing when to raise your prices vs. fix your sales skills first. From Katie hitting $14.6K (projected $23K) questioning whether to scale, to Kayla booking 14 calls but leaving $7K on the table with weak objection handling - this is what real coaching looks like when you're building a business in the trenches. Here's what we break down: The psychology of re-engaging past leads - It's not about getting them to buy immediately. It's about getting back on their radar so when you do launch an offer, they're already thinking about you. This works year-round, not just during sales. How to push 1% further on sales calls instead of giving up - Kayla gets real-time role play on staying calm when handling objections. The difference between asking for opinion vs. permission changes everything. Most coaches give up the second they hear "I need to think about it." Why you should launch sales a week early (not just on the day) - Launch on Monday to capture buyers before they commit to someone else's offer. This principle applies to any promotion you run - early access creates urgency and gives you more selling days. The December retention problem every coach faces - Most coaches lose clients during slow periods. Learn the "template program + micro-challenge" framework that keeps clients engaged when they'd normally fall off track. When to offer premium programs vs. fixing your sales skills first - Before raising your prices or niching into high-ticket clients, make sure you can convert at 40%+ consistently. Nervin gets coached on targeting wealthier clients while Carter learns about positioning testosterone optimization. How to optimize client check-ins when you're drowning - Simple application form fixes that increased conversion, and strategies for keeping check-ins efficient as you scale without sacrificing quality. Top Quotes: "The entire purpose of the message is to re-engage them so that they see your content when you launch an offer." - Brian (2:03) "Just push 1% further than you usually would. A lot of you guys give up on objections as soon as you get one." - Brian (30:01) "Before I changed my whole offer to target premium clients, what if your sales skills just aren't good yet?" - Brian (38:36) "Hard work will make you more successful in life regardless of the path you're trying to chase." - Cole (implied coaching philosophy) CHAPTERS: 00:00 - Intro 00:22 - Dana's Strategic Re-Engagement Framework 03:13 - Katie's Scaling Decision: $15K to $30K+ 13:17 - Courtney's Challenge Signup Struggles 17:13 - Nervin's Premium Positioning Strategy 23:32 - Kayla's Sales Breakdown: Leaving $7K on the Table 30:01 - The 1% Push: Role Play Session 33:31 - Carter's Niche Strategy: Testosterone & Men Over 40 41:33 - Quincy's 4/5 Close Rate & Facebook Disable Story 49:05 - Marilyn's Promotional Launch Timeline Strategy 53:16 - Chris & Candace's Application Form Optimization -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

This isn't another "AI is coming for your job" fear-mongering video. This is what's ACTUALLY happening with AI, social media, and the fitness industry... and why most coaches are completely missing the point. Brian and Cole break down the real threat (spoiler: it's not AI), why hard work still matters more than ever, and how fear-mongering is being weaponized to sell you courses you don't need. Here's what we break down: Why the "AI will ruin social media" narrative is bullshit. There are 2 billion people on Instagram. Most have no idea who Alex Hormozi is and aren't worried about AI taking over their cooking videos. The fitness industry will generate $70 billion in the next few years. It's not dying. The real problem with AI content right now. Coaches using ChatGPT to write their captions sound like robots. One creator even used AI to write about losing a family member. When you stop being authentic, you've already lost. Why hard work beats "smart work" every single time. The construction worker argument, the lever analogy, and why arrogance (not laziness or stupidity) is what's actually keeping you broke. How fear-mongering is being used to sell you programs. Watch how influencers create urgency around AI, paid ads, or "the fitness industry dying" to get you to buy their coaching. It's a playbook, and you're falling for it. The only people who will lose to AI. It's not AI that'll take your job. It's someone who knows how to use AI 100x better than you while also working harder than you.   Top Quotes: "There's 8 billion people on the planet. 2 billion use Instagram. Thinking AI is going to take over everybody's lives is ignorant." - Cole (4:09) "AI is a tool. Someone who knows how to use AI 100 times better than you is gonna take your job. Not the tool itself." - Cole (14:29) "Hard work by itself might not make you rich, but hard work as a principle needs to be the thing you embody with anything you do." - Brian (19:16) "Everything you do is a testament to someone who won. Either become the winner or shut the fuck up and buy their shit." - Cole (25:35) CHAPTERS: 00:00 - Intro: The AI Fear-Mongering Problem 02:51 - Why Social Media Isn't Dying 07:26 - The ChatGPT Caption Disaster 12:32 - AI Can't Replace Authenticity 14:29 - Who Will Actually Lose to AI 16:19 - Hard Work vs. "Smart Work" 19:16 - The Hard Work Principle 22:38 - Real Examples: Nicholas Crystal's Course 25:13 - Stop Glorifying Failure 28:12 - Wrap Up & Send Off Ready to scale your online fitness business to $10K/month and beyond? DM me "10K" on Instagram @therealbrianmark and let's see if I can help you grow. -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Black Friday is here. Most coaches will panic-discount their way into poverty. You're about to learn how to do it right. This isn't another generic "run a Black Friday sale" episode. I'm giving away the exact frameworks for pricing, renewals, offer structure, and client communication that actually work during the biggest revenue opportunity of the year... without devaluing your brand or attracting broke clients. You're getting real-time coaching with coaches at every level: from Danny hitting $10K in 12 days with boosted posts, to Felix closing at 100% for 7 weeks straight (yes, 100%), to Lucy learning how to balance business growth with actual life. Here's what we break down: How to handle Black Friday discounts without pissing off recent clients. Dana's framework for offering discounts off current rates vs. grandfathering existing clients. This prevents the "I just paid full price last week" nightmare. The DM renewal strategy that's converting 95%+ of current clients. Felix gets the exact messaging sequence for re-signing clients through DMs instead of calls. Most Millionaire Mastermind coaches do this because trust is already established. When to raise your prices (and when you're full of shit). Nervin wants to increase from $300/month but is only closing 37%. Felix is closing at 100% and worried about adding more to his offer. The market tells you when you're undercharging. Why boosted posts work better than organic when done right. Danny spent $400, made $8K. Spent another $450, made $8.5K. The exact troubleshooting for when Meta randomly stops running your ads. The partnership trap most coaches fall into. Elliot gets the brutal truth about equity partnerships and why the 90-day termination clause could save his business. How to filter out broke international leads without wasting hours.  Halal's attracting 50K+ followers but booking calls with people from countries who can't afford his program. The simple DM filter that saves hours. Top Quotes: "The discount will always apply to current rates. You can't discount a rate they already have or you'll put yourself out of business." - Brian (3:09) "When you go viral, you're always going to have people from countries that can't afford you. We just need to get better at filtering." - Brian (44:29) "Every time you grow to the next level, there's going to be a part of you that you have to leave behind." - Brian (1:10:35) "Usually when my business is stressing me out and I detach completely - go golfing for 5 hours - I come back and we just made a bunch of money." - Brian (1:07:13) CHAPTERS: 00:00 - Intro: The BOOM Challenge Announcement 01:13 - Dana's Black Friday Discount Strategy 04:49 - Elliot's Partnership Question (Equity Warning) 09:18 - Danny's $8K from $400 Boosted Post Strategy 11:22 - Nermin's Pricing Dilemma: 100% Close Rate 16:39 - Felix's Black Friday DM Renewal Framework 28:39 - Carter's Content Audit & Sales Call Strategy 37:08 - Halal's International Lead Filtering Problem 46:45 - Stevie's Opener Optimization & $3K Week 51:09 - Katie's $6,540 Sales Day & Meta Verification 56:01 - Lucy's Recurring Client Strategy & Life Balance 1:10:35 - Percy's Growth Dilemma: In-Person to Online Transition ----- For more information on working with me, fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

What happens when you put four coaches making $20K-$35K/month in the same room? Pure gold.   In this episode, I brought on four of my Million Dollar Mastermind students who've absolutely crushed it in their businesses.   We're talking Ragnar (25K/month), Dan Lamb (23K/month), Sammy (20-30K/month consistently), and Max (tripled his income in 3 months).   These aren't beginners.   These are coaches who graduated from the 10K Mastermind and scaled to levels most people don't think are possible.   Here's what we break down: The real struggles that kept them stuck at $5-10K/month before breaking through to $20K+. Spoiler: it wasn't about working harder. Why content is still king. Ragnar books 77 sales calls per month with boosted posts while getting only 1-2K views per reel. Max went completely organic. Both work. The mindset shifts that separate $3K months from $13K months. Max talks about his vision video and why 75% of his "impossible" goals have already happened. How to actually know your avatar intimately enough that your content converts (not just entertains). Ragnar breaks down his exact process. Building your first team. When to hire, who to hire first, and how to train them without the MDM resources. CHAPTERS: 00:00 - Intro & Meet the MDM Students 04:37 - Ragnar's Biggest Struggle: Content & Marketing 08:05 - How to Know Your Avatar Intimately 12:43 - Max on Mindset & Vision Videos 17:45 - Sammy's Brick-by-Brick Approach 21:59 - The Power of Consistency Over Emotion 25:10 - Dan Lamb's Journey from Burnout to Freedom 32:02 - 10K Mastermind vs Million Dollar Mastermind 43:46 - Managing Check-Ins at Scale 51:06 - Content Strategy: What Actually Converts 1:00:27 - Time Management & Avoiding Overwhelm 1:08:27 - Systems & Automations That Actually Work 1:14:00 - Stevie's Time Blindness & Limiting Beliefs 1:19:16 - Overcoming Imposter Syndrome at $10K/Month Top Quotes:   "I don't give a shit about going viral. I don't give a shit about views. I care about conversions and money." - Ragnar (7:42)   "Your mind doesn't have the ability to depict between external and internal realities. So why not create the reality you want?" - Max (15:46)   "My goals are more important to me than any excuse I could possibly come up with to not do it." - Sammy (22:50)   "Let the little fires burn. Marketing, sales, and delivering to your clients is the only thing that matters." - Dan Lamb (1:03:30)   Ready to scale your online fitness business to $10K/month and beyond?   DM me "10K" on Instagram @therealbrianmark and let's see if I can help you grow.

Raw, unfiltered coaching with real fitness coaches building real businesses.   You're about to hear real coaches share their wins, their struggles, and get coached through objections, content blocks, pricing anxiety, and everything in between.   From Daniel hitting his first $17K month (started at $400/month a year ago) to Lucy getting brutally honest feedback on her sales calls.   Here's what we break down: How to optimize check-ins when you're drowning in clients - Daniel's spending 8-10 hours on check-ins for 35 clients. I show him how to cut that in half while improving retention. The exact sales framework for handling price objections - Lucy gets real-time role play on staying calm in the "buying pocket" instead of sounding desperate. This alone is worth the entire episode. Why posting for virality is killing your passion - Multiple coaches stuck in "value mode" learn how to just be authentic instead of creating content that feels forced. Boosted posts that actually convert - Real numbers: Ragnar books 77 sales calls per month with only 1-2K views per reel. The strategy isn't about going viral. How to partner without giving away equity - Elliot gets the exact framework for exploring business partnerships without getting screwed. Gina hit $12K+ this month after raising her prices and selling six-month packages. Marilyn's signing clients weekly. McKinnon grew from 800 to 11,000+ followers using content mastery. These aren't overnight successes - they're coaches who show up every single day and execute.   This is what real coaching looks like when you're in the trenches building a business.   CHAPTERS: 00:00 - Intro & Program Overview 00:56 - Elliot's Business Partnership Question 06:10 - Marilyn's Black Friday Challenge Strategy 09:23 - Daniel's Record Month: $400 to $17K in 12 Months 11:15 - Optimizing Check-Ins at Scale 18:13 - Gina's $12K Month & Bi-Weekly Check-In Strategy 18:38 - Aaron's Conversion Content Question 26:46 - Stevie's Lead Response Rate Problem 33:17 - Carolina's Urgency Creation on Sales Calls 40:53 - McKinnon's Viral Post & Niche Strategy 45:33 - Lucy's Price Objection Masterclass 58:33 - Sales Role Play: Staying Calm in the Buying Pocket 1:03:37 - Dana's Authenticity vs Value Content Struggle 1:06:16 - Yadira's Storytelling Framework 1:10:42 - Abe's Boosted Post Targeting Issue 1:13:02 - Carter & Brittany's Five Content Pillars Top Quotes:   "You have to focus on the things you can control. Right now, the only thing you can control is your skill." - Brian (46:54)   "Stay in the buying pocket. Calm. As soon as you drop the price, the game is on." - Brian (58:41)   "Stop trying to go viral. Stop trying to give value. Just fucking express yourself." - Brian (1:00:06)   "If you can't create authenticity. We just have to be." - Brian (1:01:05)   Ready to scale your online fitness business to $10K/month and beyond?   DM me "10K" on Instagram @therealbrianmark and let's see if I can help you grow.

The Ultimate Blueprint: How to Add $1-2K Per Week to Your Coaching Business 💰 In today's masterclass, I'm breaking down the exact system I've given to over 11,868 coaches that they've used to add an extra $1-2K per week in revenue to their coaching business. This isn't theory - this is the proven blueprint that's helped my clients go from struggling with a few hundred followers to making $10K, $60K, even $200K+ per month. Real quick - I run a company called PT Domination where I help coaches start and scale successful online businesses. My biggest flex? I've helped 11,865 coaches build real businesses, and we maintain a 1% dispute rate because 99% of our clients are satisfied with the service. That's fucking insane when you think about it. I'm going to show you exactly why views don't equal clients, how to use hyper-specific messaging to stand out in a saturated market, and how to capitalize on the holidays (November and December should be your record-breaking months, not slow months). Plus, I'm breaking down the exact follower ad strategy that's getting my clients 50 cents to $1 per follower while they book 1-2 sales calls every single day. Top Quotes: "Views do not equal clients. That's a super fucking important distinction to make. So many fitness coaches are posting on social media, trying to get more views. But views do not equal clients." (4:59) "The holidays are not a slow time for fitness coaches. The holidays are the busiest time of the year. November and December should be your record-breaking months. Black Friday every year is a record-breaking month across all coaching programs." (20:27) "You guys think that people are gonna line up and send you cash just because they're following you or engaging with your content.,, Your only intention as an online coach who wants to make an extra 1-2k a week is to get more conversations in the inbox." (29:03) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET’S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

If you're selling my content as your own, you're getting kicked out immediately 🚫 In this raw episode of podchats, I'm setting the record straight on something that recently happened inside my 10K mastermind - and it's not pretty. Because I just had to remove someone from the program for stealing and reselling my content. Look, I've spent years building this knowledge, testing these strategies, and dialing in what actually works. So if you think you can just take what I teach and package it as your own, you're about to get a reality check. And yeah, I'm calling this shit out publicly because it needs to be said. But beyond that? This episode is packed with real coaching calls where I help my clients break through their biggest obstacles - from closing 4 clients out of a 10-person challenge, to dealing with buyer's remorse, to finally cracking the content code that gets results. If you're serious about building a real coaching business with integrity, this one's for you. 💯 Top Quotes: "If I ever find out that any of you guys are doing that, you'll be blacklisted immediately. This is taking me a long fucking time to learn the shit myself and dial this in and hone it in. So if I find out that you're taking my shit and selling my shit, I will be fucking booting you out immediately." (0:40) "So if I'm on a call with the prospect and they're super hesitant or super nervous... I'm like, 'Can I be real with you for a second? I'm 100% confident that your life is going to be drastically different in 16 weeks time from now.'" (3:37) "I think you should treat all of them like they want to buy your stuff until they tell you otherwise. And so, all of them get run through the same process." (17:01) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

You're expecting results way too fast... and that's why you're failing 😤 In this unfiltered episode with my business partner and best friend, we're calling out the biggest problem plaguing every entrepreneur trying to make it online - your timeline expectations are completely fucked. Want to know what it actually takes to build something real? I spent $344,500 on my media team over 13 months before we started seeing any return. That's right - over a quarter million dollars just set on fire while I waited for the results to show up. And you're over here, scared to buy a fucking camera or invest in a course because you might not see ROI in 30 days. We're breaking down why effort without expectation is the secret sauce, why most of you will quit before you ever pop off, and why releasing your timeline is the only way you'll actually achieve the goals you claim to want. If you think you're going to hit a million in six months because you have a laptop and "like to talk," you need to hear this. 💯 Top Quotes: "I share that number, $344,500, which makes me literally - ice pick in my neck a couple times when I fucking hear that number. But I share that because if I had the expectation of instant return, we would not be where we are right now." (3:41) "Hard work by itself does not equal success. Let's just have that conversation because if you're working hard at the wrong strategy, you're just doing the wrong thing. Yes, you need to work hard, but you also need to acquire new information." (7:17) "I'm absolutely certain it's going to happen. It's just a matter of time, dude. And because I don't have a single doubt in my mind about the outcome that I'm going to achieve, I've completely released the timeline in which that outcome will come to me." (10:58) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark