61. Living Outside of the Box with Brittany Tucker

On today's episode, we are taking it super logistical, legal I guess ha! Where Paige Hulse of Paige Hulse Law is answering all of your small business legal questions. Paige Hulse received her Juris Doctorate from The University of Tulsa and is the owner and lead attorney of Paige Hulse Law, the founder of The Creative Law Shop® (CLS), Co-Founder of the Special Forces Support Fund™ and the owner of Fairway Stables™. As an intellectual property attorney and passionate serial entrepreneur, Paige fosters the tension between ambition and contentment; equipping diligent entrepreneurs to embrace their seachange, build an enduring business, and experience their own version of The American Dream. Timestamps: 00:00 Introducing Paige Hulse, IP Attorney and Mastermind sister 03:53 Creative work often misunderstood, undervalued in society. 08:38 Following intuition, meeting demand, being adaptable, successful. 10:27 Flexibility in work, diverse income sources important. 17:40 Registering intellectual property protects your business name. 19:44 Contract determines ownership of created content. 22:51 Small business owners should consider intellectual property. 26:28 Website legality and liability for designers explained. 31:12 Designer's need for creative license and AI. 35:38 Ensuring trademark and copyright compliance in design. 39:04 Original designers will have valuable intellectual property. 42:21 Plan business with potential for future sale. 48:04 Separate design studio from liability perspective first.

In this unfiltered and candid episode, Olivia delves into the nuances of her first year of motherhood. From navigating the unexpected realities of motherhood to redefining her identity, Olivia shares her personal journey with raw honesty. Discover her reflections on building a business around her new life as a mom and the importance of setting boundaries for both business and personal life. Gain insights on prioritizing self-care, embracing progress over perfection, and learning to live in harmony rather than seeking work-life balance. This episode offers inspiration, encouragement, and relatable experiences for all mothers, expectant mothers, and anyone navigating the complexities of modern motherhood. Tune in for a heartfelt conversation that sheds light on the joys, challenges, and transformations of the first year of motherhood.Other related episodes: 86, 83, 75, 73byoliviaaustin.com/shop Use code BTD10 for 10% off!

I am sitting down today with Strategy addict and inner work convert, Anna Wojtowicz. Anna helps ambitious female entrepreneurs, learn how to approach scaling profits without losing their purpose & peace by integrating practical mindset and spirituality into strategy. The end result is finding balance between ambition and inner peace because she believes you shouldn't have to choose between the two. We chat all of the things in this episode from finding your intuition to mental health as an entrepreneur, grief and taking leaps of faith that had her move to the South of France with her dog. Anna is a first generation immigrant, Business & Mindset Coach, speaker, host of The Limitless Podcast and Founder of The AW Creative. Anna and I met in a mastermind group we're in and hit it off immediately. We spent lots of time having late night couch chats and this conversation will feel like you're in on one of those. Let's get into [email protected]/shop BTD10 for 10% off your entire purchase!

In this episode of Behind the Design Podcast, host Olivia Austin discusses strategies for increasing your profitability and making more money in 2024. Olivia delves into the importance of knowing your numbers and understanding the difference between revenue and profitability. Drawing from her own experience, she shares how she transformed her agency into a more profitable business by trimming expenses and building a lean team. She emphasizes the significance of the financial health check and provides practical tips for reviewing your numbers, such as tracking revenue, analyzing expenses, and calculating profit margins. Tune in to this episode to learn how to navigate the path to financial success this year. Don't forget to check out Olivia's Business Design Studio Business Blueprint in her template shop for valuable resources to help you plan and strategize for your own business. Use code BTD10 for a 10% discount. Get ready to take your business to the next level! https://byoliviaaustin.com/design-studio-business-blueprint

Today I sit down with Jessica Frigon, a seasoned expert with over 15 years of experience in Operations and Integration and owner of PROJECT LOVE. PROJECT LOVE offers an unparalleled, full-scale, and elite operational service. PROJECT LOVE is more than just an operations firm; it's a transformative experience for female entrepreneurs and lifestyle brands seeking to redefine the way they do business. She takes a holistic approach to operations, focusing not just on systems but also on the people and technology that make your business run smoothly. Her goal to streamline your processes, automate repetitive tasks, and create a functional ecosystem that allows you to step fully into your visionary role as CEO but also provides you with the freedom to focus on what matters most to you.

While I usually provide trainings and workshops, in today's episode we're exploring into a different theme where I encourage you to think outside the box and do some inner work. The central question posed in this episode - 'Who are you without your business?' We are constantly being defined by our business, and while that's gotten us to where we are today, it's just as important to explore your identity beyond your entrepreneurial accomplishments. In today's episode, I'm challenging you to define your identity apart from your business because that is what it takes to build your dream life in business. instagram.com/byoliviaaustin

We delve into a crucial aspect of building a business that often gets overlooked – taking control of your schedule so you can build the business and life of your dreams. I share practical tips you can start implementing today, from designating specific days for calls to creating a batch schedule for tasks and planning your week on Sundays. The episode highlights the significance of having designated times for reading emails, setting phone boundaries, and even prioritizing sleep by keeping the phone out of the bedroom and will leave listeners feeling empowered to take control of their life and their business, creating more time for what truly matters. byoliviaaustin.com/shop @byoliviaaustin @designed_toscale

In the early years of owning my own design studio I felt very unorganized – my workflows weren’t clear, projects would drag on, clients would take control and I would spend more time on marketing to attract more clients than focusing on the clients I had already landed. I quickly went from the excitement of launching my business to paralyzing overwhelm.  It wasn’t until I switched my focus to elevating my client experience and design process that I was able to nurture my current clients and perfect their experience – and guess what happened next? I started to see REAL results in my business. Enhancing my workflows and the internal structure of my business allowed me to give my clients what they actually needed – quality support and quicker turn-around times, which also provided me with minimized scope creeps and increased profits.  So what does an elevated client experience look like? Let’s dive into it.

Today I am joined by LoriAnn, who is the owner and CEO of Profit Priority, a boutique accounting and fractional CFO firm helping creatives go from unsure to unstoppable when thinking about their finances. With over 8 years of experience in accounting and small business finance, she has the insight and experience to help you up-level your business while removing the stress and burden of managing your finances. Whether you are just starting out or you have been in business for years, her mission is to help creatives feel peace about their numbers while growing their profit and confidence. With a passion for small businesses and the insight and knowledge of finance, she also loves to do business coaching and mentorships for other agency owners. Business aside, LoriAnn is really just a midwest gal obsessed with running, reading, iced coffees and spending time on the farm with her two little kiddos. Links: https://byoliviaaustin.com/design-studio-business-blueprint

In this reflective podcast episode, I share my experience after 6 years of entrepreneurship and what I would if I were starting my business from scratch. I go through a series of important steps including defining services, building a portfolio, choosing a marketing platform, establishing systems and processes, and the power of networking. The episode is packed with inspiring anecdotes, practical advice, and a strong emphasis on consistency, mindset, and action to help you build a business AND life you love. Ideal for both budding entrepreneurs and those in need of a business refresh, this episode is a roadmap to building a business you will love. Tune in for valuable lessons on navigating entrepreneurship, setting up for success, and living your purpose.