Amp It Up podcast

Why Your Personal Brand is So Important to Your Business

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Your audience wants to know the person behind the brand. Don’t believe me? Take a look at the difference between Spanx’s Instagram engagement and Sarah Blakely’s  (CEO and founder of Spanx) engagement. This boils down to one very important fact: our clients and customers want to know, like, and trust us before they support our product and brand.


In today’s episode, we have a very important conversation all about building a personal brand. We discuss the difference between a personal and a business brand while sharing some tips on how you can build your personal brand. If you’re confused about how and why you should establish a personal brand, this episode is for you. Tune in as I discuss why your personal brand is so important and how it’ll help you build that know, like, and trust factor with your customers.


In this episode, we cover:

  • Why you’ll follow the entrepreneur and not their product
  • Showing up on Instagram and building your personal brand
  • What are content pillars and why are they important
  • Reframing the way you think about your Instagram community


IG Quotes:


“Think about your Instagram community like your best friends. You're not talking to them in a professional manner. You're talking to them like friends, and sometimes your Instagram community is closer to you than anyone else because they're showing up daily.” - Dana Bowling


“Bethenny Frankel creates a new business, I may follow it, probably not. But if Oprah creates a new product, I may follow it. Probably not, though. I’m not going to clutter my Instagram feed with products. It's not interesting to me unless it's giving me massive inspiration about what I can wear or maybe discounts. Something that it's giving back. But I will happily follow Oprah and Bethenny.” - Dana Bowling


“Because in life we're trying to make people get to know us, get to like us, and get to trust us. And the only way we can do that is by showing up as ourselves.” - Dana Bowling


“How do you want people to leave your Instagram account feeling? Do you want them to feel inspired, excited, energized? Do you want them to feel pensive, motivated, wondering if there's more for them in their life? Those are all things that you want to think about.” - Dana Bowling


“Stand out, be the face of your business, and show the F up.” - Dana Bowling 


Links mentioned: 

Amp Up Your IG: 

Dana’s Instagram: @thisisdanabowling

Dana’s Website:

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