005 - Dr Michael Leeds (Part 2)- Are Stadium Naming Rights Worth All That Money?
11.5.2020
0:00
15:28
In this interview with Dr. Michael Leeds we discuss his research on the value of stadium naming rights.
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VALUE BOMBS
- Dr. Michael Leeds conducted research to see if naming rights lead to company profits. 54 major league stadiums that had naming rights deals spanning baseball, football, basketball and hockey were studied with the following findings:
- Vast majority (40+) didn’t show any statistically significant increase in value
- Only 2 or 3 showed a positive return
RESOURCES MENTIONED
- A stadium by any other name: the value of naming rights – Dr. Leeds Article
- Other Articles by Dr. Leeds
- Catapult Sports
SPONSORS
- Terry L Frederick - Sports Analytics Consulting & Career Coaching
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