How to Succeed in Retail through Story with Erin Fasano

Today’s guest is Alexa Kilroy, Senior Manager of Creative Strategy at First Day. In this episode we will discuss: How to build your strategy for marketing What platforms are working and not working for First Day Alexa’s process to test creative from start to finish Link to the show notes is here: www.goodostudios.com/podcast-episodes/alexa-kilroy --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

At the beginning of a brand’s life, there are a few SKUs and the goal is to find product market fit. Once you graduate from the beginning stages of brand building, you start to grow a team, add SKUs, and in turn - you start to have different problems than you did when you first started out as a brand. How do you navigate this growth over a long period of time? I am not sure, but I brought in a seasoned professional to help you and me learn how to manage a big brand. Today’s guest is Sean McGinnis, who recently was promoted to president of Kuru Footwear but for many years was the Chief Marketing Officer of Kuru. In this episode we will discuss: How a team picks the best SKU’s to market How Kuru has defined themselves as a brand The most effective ways to use and organize customer data --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Brands spend thousands of dollars to get customers onto their website only to lose the sale because the website didn’t make sense. So much of the buying journey is on the website and yet, not all websites are helpful. What are the principles that make a great website? We dig into those details in today’s episode! Today’s guest is Shaun Brandt, Co-founder of Oddit whose mission is to offer simple solutions for direct-to-consumer brands looking to boost conversion & strengthen brand loyalty. In this episode we will discuss: The most important elements on a DTC website Ways to optimize your brand’s mobile experience What makes a DTC brand’s website great --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Sheridan Holland, a UGC Creator for many DTC Brands.   In this episode, we discuss:  - What are the most common misconceptions about UGC  - What makes up a great UGC video  - Frameworks for UGC videos that are most effective  - What are common mistakes brands make with UGC, and how do you avoid them   Link to the show notes is here: https://goodostudios.com/podcast-episodes/sheridan-holland  This show is brought to you by Goodo Studios  #influencermarketing #DTC --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Natalie Sportelli, Head of Content at ThingTesting, a media company bringing unsponsored takes on brands. In this episode, we discuss:  How a brand can develop their personal voice and persona  Tips to keep in mind while creating your brand’s newsletter  How brands should start to approach PR  How you can use PR to help from your brand   Link to the show notes is here: https://goodostudios.com/podcast-episodes/natalie-sportelli  This show is brought to you by Goodo Studios   #influencermarketing #DTC --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Brad Hoos, the Chief Growth Officer of The Outloud Group, an influencer marketing agency as well as the founder of MuskOx, a DTC apparel brand. In this episode, we discuss: Common misconceptions of influencer marketing How to start and scale your influencer program How to track the effectiveness of your influencer marketing Link to the show notes is here: https://goodostudios.com/podcast-episodes/brad-hoos This show is brought to you by Goodo Studios --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Amanda Natividad, Marketing Architect at Sparktoro. In this episode, we discuss: The difference between influence marketing and influencer marketing How to pitch sponsorships and media outlets How to use blogs and SEO as a brand Link to the show notes is here: www.goodostudios.com/podcast-episodes/amanda-natividad This show is brought to you by Goodo Studios --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Kristen Jones, the director of marketing at SuitShop as well as a UGC editor for The Quality Edit. In this episode, we discuss: SuitShop’s winning ads and what makes them convert How to use blogs and SEO as a brand How SuitShop successfully rebranded The link to the show notes is here. This show is brought to you by Goodo Studios --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

SMS marketing is the breakout channel of 2021, but there is a lot of unknowns on how to navigate this channel. Most brands don’t even have an SMS channel. Is it the same as email? There are so many questions to SMS but not a lot of answers until today. Today’s guest is Stephanie Griffith, an email and SMS marketer who works with many brands, founder of emailpreview.io, and is the host of the podcast, Conversational Commerce. In this episode, we discuss: The differences between SMS and email How to succeed at SMS Understanding conversational commerce and best practices This link to the show notes is here: https://goodostudios.com/podcast-episodes/stephanie-griffith This show is brought to you by Goodo Studios --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Jason Starr, Founder and Managing Director of CompanyFirst. CompanyFirst invests in and focuses on the exciting market of innovative, emerging consumer brands with high growth potential. In this episode, we discuss: A framework to establish your brand How to succeed in retailers, grocery stores, and Amazon Best practices with hiring a team The link to show notes is here: https://goodostudios.com/podcast-episodes/jason-starr This episode is brought to you by Goodo Studios --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message