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Today’s guest is Jeff Wiguna, The Co-Founder and CEO of Kuju Coffee. Kuju Coffee was the first-ever portable pour-over coffee brand and has pioneered high-end coffee in the outdoors and travel space.
In this episode, we discuss:
- How marketing was a driving factor for Kuju Coffee
- How Kuju Coffee created a new category successfully
- The importance of story to build an audience
Click here to check out the show notes.
This show is brought to you by Goodo Studios
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