Conscious Commerce podcast

Hello Cup Co-Founder Robyn McLean On How To Stand Out With Bloody Brilliant Branding

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Robyn McLean is the co-founder of Hello Cup, a company that creates high-quality menstrual cups that last for at least 5 years, saving the user the equivalent of over 2000 single-use tampons. 
But Hello Cup is not only saving waste – it’s changing the way people talk about periods. Their taglines include ‘bloody brilliant’, ‘no strings attached’ and they even have a feature on their website where you can swap the word vagina out for a fun nickname of your choice, if vagina sounds a bit too serious.
The brand’s cups are designed by Robyn’s co-founder Mary Bond, who’s a registered nurse, and they recently won a Good Design Award for, in the judge’s words, ‘turning a functional product into something fashionable and joyful’. 
In this episode, you’ll learn how to turn a side passion into a full-time gig, just how long pesky pads and tampons take to break down in landfill and how to stand out from your competitors and make your customers giggle through clever branding.

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