Ads vs Sponsorship

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk all about podcast guests in this episode. They discuss how to not only find great guests but also tips on how to specifically find them for your niche and book guests who will provide value for your audience. KEY TAKEAWAYS Don’t take a guest’s likes, comments etc at face value. Do your research to ensure their audience engagement is real. Having someone with genuine engagement is more important than big numbers, people in a niche with a loyal following are perfect. Someone who is already a content creator almost always automatically makes a good podcast guest. Choose a guest who is active on social media and is willing to promote you. Knowledge and experience aren’t the only important factors in a guest, they need to be engaging for your audience too. As your podcast grows, you can become choosier with your guests, they need to start becoming more credible. Always ensure your guests are on brand and relevant to your show. BEST MOMENTS "Double check their engagement looks real” “You’re trying to get someone who people care about a lot and will listen to what they say” “When they deliver content they are more comfortable” “Are they a confident and competent person?” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane give their thoughts and opinions on the current state of podcasting. They discuss the increase in listenership, the best ways to ensure you rank highly as well as the opportunities available in the podcasting space right now. KEY TAKEAWAYS There are approximately 14k active podcasters right now, which is a comparatively low number to other forms of media. The combination of low competition and new tools that can be utilised makes now the perfect time to start a podcast. There hasn’t been an increase in active podcasting since 2020 but there are more listeners than ever. As well as SEO, total episodes and upload frequency help your show rank higher. Generally, business people tend to lean towards the Apple app for listening yet new listeners are often on Spotify. BEST MOMENTS "Podcasting, right now is probably the best time to get into it” “Now you don’t have to convince people what a podcast is” “Search is a big thing when it comes to ranking highly” “People genuinely don’t know Apple podcasts exist which is wild to me” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane debunk common myths and misconceptions about podcasting. They discuss the importance of niching down, the ease of creating podcast content compared to other platforms, and the benefits of podcasting despite its discoverability challenges. KEY TAKEAWAYS You don't need to be an authority to start a podcast; interviewing experts can provide valuable content for your audience. Podcasting for business is not oversaturated; niching down and providing quality content can help you stand out in your space. Investing in good equipment and editing is important, but you don't need fancy gear to get started. Having a niche or topic of focus is crucial for attracting and retaining listeners, unless you have a large existing audience or network. While high-quality content is essential, poor audio quality can deter listeners from engaging with your podcast. Podcasting is one of the easiest forms of content to create and repurpose across multiple platforms. Podcasts have a discoverability problem, but this can be overcome through good SEO and leveraging algorithms on other platforms. Editing your podcast is necessary to ensure a polished and professional final product. BEST MOMENTS "People don't know who you are and they don't care. They will come for the knowledge and they'll stay for your personality." "You can only turn long form into short form, you can't turn short form into long form." "Once you've got that person in your ecosystem, they keep coming back, which is great." "Your output needs to be very, very good. Good trailers, good intros, good outros, good promo clips, good clips for your guests to share." "Please edit your podcast. You don't need to go over the top and take out every um, uh, and et cetera, but you do need to make it listenable and you do need to make it sound nice." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane dive into the world of podcast sponsorships, revealing why brands should invest in this powerful advertising medium. Discover the unique benefits that podcast sponsorships offer, from reaching high-income audiences to enjoying long-lasting returns on investment. Ash and Kane share insider tips and real-life examples that will inspire both brands and podcasters to maximise their success in this exciting space. KEY TAKEAWAYS Podcast sponsorships offer a lifetime of return, as episodes continue to be downloaded long after the initial sponsorship period, providing ongoing exposure for brands. Podcast listeners tend to have higher incomes compared to other platforms, making them a valuable target audience for sponsors. Authentic, host-read ads tailored to the podcast's style resonate better with listeners and lead to higher engagement and conversion rates. Brands should seek out podcasts with a niche audience that aligns with their target market for maximum return on investment. High-ticket offers with high profit margins and long customer lifetime values are best suited for podcast sponsorships. Podcast advertising is harder to skip compared to other formats, ensuring the sponsor's message is heard by the audience. Sponsoring interview podcasts allows brands to be associated with the guests and their respective brands, enhancing credibility and reach. Brands should consider factors such as the percentage of the audience they can sell to, the cost of acquiring customers, and the lifetime value of customers when deciding to sponsor a podcast. BEST MOMENTS "Podcast listeners are generally creatures of habit. And as an industry part, it's sort of the way that you measure downloads is how many downloads an episode gets in a 30-day period, because people might take a few days or a few weeks to listen, but generally they always listen." "If you can find a brand as a podcaster, or if you as a brand can find a podcast that has your exact audience, and they listen to everything they say, and they see them as an expert, and as someone in their space that's worth listening to. then that audience is so much more valuable to you than just being a billboard essentially on a show that approaches random people." "Acast found last year that 72 per cent of people visited a company's or sponsor's website after hearing an advert on a podcast, which is kind of impressive when you think about it” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane dive into the world of personal branding versus business branding. Discover why personal brands are thriving while business brands struggle to keep up in today's fast-paced digital landscape. Learn the secrets to building a successful brand that resonates with your audience and allows you to pivot seamlessly. KEY TAKEAWAYS Personal brands outperform business brands in terms of followers, leads, income, and status in your space. Attaching a personal brand to a business can lead to massive success, as seen with examples like Elon Musk, Stephen Bartlett, and Hagley watches. Business brands need a distinct personality to succeed, using comedy, memes, and emotional storytelling to engage their audience. Personal brands allow flexibility and the ability to pivot to different niches while maintaining an engaged audience. Business brands worked well in the past, but new successful brands in recent years often have a strong personal brand attachment. High-ticket items are more likely to be purchased when associated with a personal brand, especially for services like training courses, agencies, and consultancies. Car influencers like CarWow and Doug DeMiro have more impact on consumer decisions than traditional car company advertising. Building a personal brand is crucial for securing sponsors, selling products, and establishing yourself as a leader in your industry. BEST MOMENTS "Business brands are dead. Nobody wants to buy from a nameless corporate entity." "People buy into you. Your story, your message. And that is so powerful." "If you're going to do a business brand, make it a business brand with a personality that's distinct and unique." "Personal brand will always outperform business brand." "Can you name a luxury brand that has become massive in the last five years that doesn't have a big personal brand attachment?" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash share how you can get guests and sponsors for your podcast show. They talk about the proven ways to secure sponsorship deals and how to attract the right kind of guests to interview. Ash and Kane also reveal some of the common mistakes people make when approaching sponsors and guests and what you can do differently to get a better outcome! KEY TAKEAWAYS You don’t need to give every bit of information in an initial email to a sponsor, focus instead on the bits of information that prove to them why they should be interested in sponsoring your show specifically. Will guests you want to stand out from the many podcast requests they get, what makes you and your show different, think about how to differentiate your communication to them. Just one or two notable guests are worth mentioning in an initial email, to incite interest, no one is expecting you to list every guest but recognisable names in your niche can be very helpful for signalling legitimacy. Watch your tone, formal is easily dismissed. It’s better to be personal and authentic in how you communicate. Guesting on other podcasts is an opportunity to share yourself, tell their audience what you can offer, your expertise and more When pitching to guests, talk about what you can offer them, and sell them the benefits of being interviewed by you. BEST MOMENTS "You’re not trying to sell it in an outreach email, what you’re trying to do is get someone interested so you can have a conversation” “It’s a with or without you approach that works” “People are really formal” “Keep it short, give them a reason to ask a question” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Listen in to this episode with Ash and Kane to discover how to build a high ticket offer for your audience. Whether you're a podcasting newbie or a seasoned pro, this episode is packed with actionable tips and tricks to help you monetise your show. KEY TAKEAWAYS Reverse engineer your podcast niche to attract your ideal customers Leverage the intimate nature of podcasting to sell high-ticket items with ease Use your audience insights to create products they can't resist Give away your best stuff for free to showcase your value and expertise Create one core high-ticket offer that knocks your audience's socks off Infuse your products with your unique personality to boost sales Build your audience before launching to ensure your product is a hit Promote your offers authentically through natural conversations and client interviews BEST MOMENTS "Podcasting is one of the only mediums, cause it's long-form, that allows you to go straight into high ticket." "What they will think is, wow, if this is what I'm getting for free, what will happen if I pay more? So, by giving away everything, they will always assume there's more. Always assume there's more." "People love their podcast hosts. So, when you have a product, if it's something to do with you, you've got a way better chance." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane dive into the world of podcast concepts and niches, exploring which ones have the best growth opportunities and how to make your show stand out. They discuss the pros and cons of various podcast formats, such as interviews, storytelling, reviews, and more. KEY TAKEAWAYS Interview podcasts offer great opportunities for leverage, free press, and diverse opinions, but require more planning and coordination with guests' schedules. Storytelling and fictional podcasts have less competition and high monetisation potential, but require more production time and effort in marketing. Review and recap podcasts provide unlimited, easy-to-create content, but can become boring if not done well and may lack longevity. "How-to" podcasts are highly searchable and help build authority but require a focus on personality and entertainment value to stand out in a crowded market. News and current events podcasts can generate viral social clips but lack evergreen content, leading to inconsistent download numbers. Sports podcasts have a dedicated, passionate audience, but the content is often not evergreen, requiring a consistent output of new episodes. The more money in the industry you're discussing, the more potential for monetisation, but it's essential to balance passion and opportunity when choosing a niche. Combining elements from different niches can help create a unique, one-of-a-kind podcast with a dedicated audience. BEST MOMENTS "If your content is highly searchable, you're more likely to come up, you're more likely to be successful." "These types of shows tend to make a lot of money passively through IP." "Whatever you know, somebody else out there knows it. So, it's got to be enjoyable to listen to. People have to like your format. People have to like you as hosts." "If you really like a sports show, you're going to like every episode. Again, there's always something to talk about in the sports world." "It's not about hitting a big audience, it's about hitting a specific one." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss many of the things big podcasters do that you should avoid. The likes of Joe Rogan and Steven Bartlett are exceptions to the rule so listen in to this episode to learn what will not work for your podcast and what to do instead! KEY TAKEAWAYS If you don’t already have a substantial audience, your podcast name needs to be very searchable. Your name should be 2-4 words and clearly showcase your podcast content. Podcasts that interview anyone and everyone, are too broad for most audiences. You need to focus on your niche. Very long episodes switch off audiences, even for big names with a big following. Ensure any ads and sponsorship are relevant to your audience. BEST MOMENTS "Don’t use a pun for your name or something funny” “I probably listen to 1 in 6 of his episodes because they are so scattered” “I’d love to see their consumption data” “You’re wasting your time, your guests' time, no one's going to listen to it” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. What are the upsides to using a podcast studio and when is it necessary? Join Ash and Kane in this episode as they talk through the pros and cons of recording your podcast in a studio -vs- recording at home. They discuss how studios can elevate your production quality and professionalism, help land high-profile guests, and provide valuable content for promotion. But they also caution against overspending on studios at the expense of other crucial elements. KEY TAKEAWAYS Recording in a studio makes you look more professional and can help you secure better guests Studios save time with plug-and-play setups, but quality can vary, so do your research Prioritise essentials like artwork, editing and show notes before splurging on a studio Studios allow more time to build rapport with guests compared to virtual interviews Offering studio-quality content is more appealing to high-profile guests than monetary compensation You can maximise virtual interview quality by recording your end in a studio For a budget home setup, invest in a good mic, lighting, a clean background, and a reliable remote recording platform Clips that showcase studio quality tend to perform better on social media BEST MOMENTS "Just because you spend money on a studio does not mean you get a good result." "Don't fall into the trap of hiring a studio before you've got someone to do your artwork, or before you've got someone to do the production and show notes of your episode." "If someone's coming to your studio, and they're getting a train or that, you've probably got them for a good half a day. They're not going to be in such a rush on time." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]