INCRMNTAL: Podrick the Podcast podcast

Last Touch, Media Mix and Incrementality Measurement

0:00
14:39
15 Sekunden vorwärts
15 Sekunden vorwärts

In this (short) episode, I'm talking about the differences between 3 methods of measurement: Last Touch, Media Mix, and Incrementality Measurement.


There has been a lot of confusion between these, so I wanted to provide clarity and a comparison between these methods.


(music: Bensound.com)

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