The Future Car: A Siemens Podcast

Riding a motorcycle is exhilarating!If you are not used to it, you get to experience fear, pleasure, and freedom, all at once. At high speeds; you get to feel the wind hitting you, hear the sound coming from the engine, and on sharp corners, see yourself defying gravity.However, a majority of people riding motorcycles don’t get to use them because they enjoy the experience. They do it because it's the only means of transport that’s available to them.One of the biggest challenges that faces almost all motorbike users is safety. This problem is magnified in cases where they have to share roads with cars and it has necessitated the need for a safer and smarter motorbike.One of the ways to achieve that is to build an electric motorcycle that can scan its surroundings and warn the rider when they are facing danger.In this episode, the first part of two, Ed Bernardon interviews Jay Giraud, CEO and co-founder of Damon Motorcycles. An electric motorcycle startup aiming to make the riding experience cleaner, safer, and more exhilarating. He’ll share with us the progress they’ve made so far with their electric motorcycle.Some Questions I Ask:What are the big problems that motorcyclists face that you're trying to reverse engineer? (02:52)How do you use data from riders to enhance safety? (15:33)How did your career evolve? (20:35)Who helped you in building your first electric car? (24:30)What You’ll Learn in this Episode:Why people push the limits of motorcycle safety (07:35)How Damon makes motorbikes safer (08:55)The time a rider or driver requires to avoid an accident (13:26)The paradigm that Damon Motorcycles is working to change (17:53)Connect with Jay Giraud: LinkedInDamon MotorcyclesConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software See acast.com/privacy for privacy and opt-out information.

In a startup, absolutely nothing happens unless you make it happen.That is what makes managing a startup an uphill task. It requires a strong culture and a leadership team that knows what to prioritize.That’s because as the company grows in size and revenue its priorities also evolve. For instance, to create a superior product and remain competitive, there is a need to hire more specialists to replace the generalist talent.These challenges aren’t specific to companies that are building new innovative products from scratch. Companies that are also working on digitally transforming existing industries also have to overcome them.In this episode, the second part out of two, Ed Bernardon interviews Toby Russell, founder and former CEO of Shift. He’ll share with us what it takes, in terms of structure and culture, to build a successful company. He’ll also share with us his views on the future of buying and selling used cars.Some Questions I Ask:How do you choose the areas to add more resources? (03:04)What inspired you early on in your career? (10:07)What's the most interesting thing that you encountered being a deputy press secretary? (12:52)How did you balance family life and startup life? (20:54)What retail marketplace out there is prime for this kind of revolution? (34:50)What You’ll Learn in this Episode:Talent and staff distribution at Shift (01:28)How a team evolves as the company grows (06:13)The biggest challenge that Toby faced while building Shift (25:55)The impact of Shift’s ‘no interruption’ culture (26:50)How it’s going to be like to buy and sell a car 20 years from now (31:32)Connect with Toby: LinkedInShiftConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software See acast.com/privacy for privacy and opt-out information.

For most people buying a used car is an unpleasant experience that they only go through because they have to.All the haggling and sometimes ‘clever’ misrepresentation of the vehicle’s value add up to create a bad experience. And buying a new car isn’t a great experience either, especially when you consider the drastic depreciation right after driving off the parking lot.None of the two happens because it’s impossible to get value for money when buying a car. It happens because the murky process benefits the salespeople involved by allowing them to take advantage of their customers.In this episode, the first part out of two, Ed Bernardon interviews Toby Russell, founder and former CEO of Shift. He’ll share with us how his company creates a great customer experience in the used car market. He’ll also share with us how the ‘customer forward approach’ helped them in creating a successful business.Some Questions I Ask:Was there a personal experience that made you want to start Shift? (05:10)What are the secrets and pitfalls behind new car buying and selling? (09:45)Have you ever rejected a car because it didn’t meet Shift standards? (20:00)What do you mean by “working back from the customer”? (27:16)What in Shift shows the customer forward approach? (30:34)What You’ll Learn in this Episode:The ideal used car qualities (13:30)Qualities of cars that can be classified under Shift Value and Shift Certified (15:01)The optimal used car that gives the best value for money (17:45)What inspired Shift to introduce car financing (24:35)What it took to create a great car buying experience (32:06)Connect with Toby: LinkedInShiftConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software See acast.com/privacy for privacy and opt-out information.

“Safety isn’t expensive, it's priceless.”In the Autonomous Vehicles field, safety is at the front, back and center. In fact, all the other features that are included only make sense if a vehicle is proven to be safe.That’s why AV companies are investing heavily in proving that their vehicles are safe.The fact that they have to meet higher safety standards has made them rethink their approach to it. Almost all of them have added new safety features as well as upgraded the existing ones to create vehicles that are safer than what’s currently on the streets.In this episode, the second part out of two, Ed Bernardon interviews Mark R. Rosekind, Chief Safety Innovation Officer at Zoox, Inc. He’ll help us understand the safety features that are included in their vehicle. He’ll also share with us how his vast experience in transport has helped him in his current role.Some Questions I Ask:What should you do to regain alertness if you feel sleepy while driving? (06:34)What are the key areas that you consider when you arrive at a crash scene? (10:41)What exactly are you doing to make the stopping distance shorter? (22:51)How do you make the vehicle safe in case a system failure occurs? 24:29)What needs to be done to our current infrastructure to make AVs safer? (29:17)What You’ll Learn in this Episode:What inspired Mark to pursue the field of safety (00:41)The difference between NHTSA and NTSB (08:56)The differences between how regulators and AV companies approach safety (12:14)The most significant safety innovations by Zoox (17:05)How Zoox uses simulation to test their AV (26:21)Connect with Mark R. Rosekind: LinkedInZoox, IncConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software See acast.com/privacy for privacy and opt-out information.

With autonomous vehicles, the goal is to get to a point when they can give us a “boring” or uneventful ride.And you may be thinking, “Well, that’s not exciting at all!”But, it’s safe and trustworthy enough for you as a rider to shift your focus from the fact that there is no driver. After all, it’s only after you feel safe that you can fully relax and enjoy the ride as well as all the amenities that come with the vehicle.AV companies are tackling this challenge head-on by borrowing safety approaches from the aviation industry as well as innovating new strategies.In this episode, the first part out of two, Ed Bernardon interviews Mark R. Rosekind, Chief Safety Innovation Officer at Zoox, Inc. He’ll help understand the challenges of building an autonomous electric vehicle and the progress they’ve made so far. He’ll also share with us the steps that the automotive industry can take to increase people’s safety on the road.Some Questions I Ask:What do you consider while designing your vehicle? (09:48)How do you create “a journey to enjoy”? (10:54)How do you know that you’re safe enough? (19:48)What does “a safe system approach” mean? (22:12)Are you doing anything special to enhance communication with first responders in case of an accident? (29:24)What You’ll Learn in this Episode:The history of Zoox (02:30)The difference between proactive and reactive safety (13:29)The difference between how the aviation and automotive industries approach safety (15:45)How the Zoox vehicle will communicate with people around it (23:26)What it takes to gain people’s trust (33:00)Connect with Mark R. Rosekind: LinkedInZoox, IncConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software See acast.com/privacy for privacy and opt-out information.

Level 5 of autonomy in vehicles used on public roads will only be possible after the manufacturers prove their vehicles are safe enough. The fact that they have to meet standards that are being developed as they also develop their vehicles makes it a very challenging task. That’s why the stakeholders in the transportation industry will have to work together to make AVs a reality.However, many OEMs are already manufacturing vehicles enabled with levels 2 and 3 of autonomy as they continue to pursue those higher levels. This is largely viewed as an important step towards the deployment of fully autonomous vehicles.I’m your host, Conor Peick, and today I’m joined by Nand Kochhar, VP of Automotive and Transportation, and Gwen van Vugt, Senior Director of Autonomous Vehicles, both of Siemens Digital Industries Software. They’ll help us understand what the AVs manufacturers will have to do to prove the safety of their systems. They’ll also share with us how model-based engineering can help in handling the complexity that transport as a service presents to AVs.Some Questions I Ask:Is AV development still one of the big trends in the automotive industry? (02:50)What are the current major challenges around AV development? (04:49)Do you think that physical testing will become redundant? (12:30)Are consumers ready for a higher level of autonomy? (15:58)What You’ll Learn in this Episode:The role of simulation in the development of a safe AV (08:51)The role that governments will have to play to make AVs a reality (21:04)How transportation as a service makes the AV development more complex (25:51)How smart infrastructure will impact AV verification and validation (30:22)Connect with Gwen van Vugt: LinkedInConnect with Nand Kochhar: LinkedInConnect with Conor Peick: LinkedIn See acast.com/privacy for privacy and opt-out information.

What capabilities would a vehicle that can successfully circumnavigate the globe need to possess?It would need to function in extreme heat, freezing temperatures, rugged terrain, and smooth highways. This is exactly what the Pioneer truck has been designed and is being built to accomplish. On top of all that, it will also be a hybrid truck that is eco-friendly. The primary market for this truck will be adventurers, rainforest protection agencies, antarctic explorers, and vaccine transporters, among others. The goal will be to provide them with consistent performance in some of the most remote parts of the world.In this episode, the second part out of two, Ed Bernardon interviews Ben Scott-Geddes, the founder of Fering Technologies, a company that is developing the Pioneer hybrid truck. He’ll share with us the qualities that differentiate their truck from other trucks as well the progress they’ve made so far.Some Questions I Ask:What made you shift from designing sports cars to building trucks? (0:48)How does the Pioneer truck compare to other trucks? (06:44)What do you estimate is the miles/gallon for your truck? (10:17)Why would you use a leather-like material on the body instead of metal? (10:49)When can I buy a Pioneer Truck and how much will it cost me? (18:38)What You’ll Learn in this Episode:How Ferarri develops its sports cars (02:00)What goes into making the Pioneer truck lightweight compared to other trucks (08:56)How the truck achieves fuel economy and efficiency (14:29)Qualities that make a lithium-titanium-oxide battery the best fit for the Pioneer truck (16:55)What the future holds for the Pioneer truck (21:46)Connect with Ben Scott-Geddes: LinkedInFering TechnologiesConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software See acast.com/privacy for privacy and opt-out information.

Today, most car manufacturers are focused on coming up with vehicles that are electric and autonomous. However, these cars are only designed to work in places that have developed infrastructure to support them.One company is seeking to remove this limitation by developing a truck that can circumnavigate the globe. A vehicle that would give great performances in hot deserts, as well as in the North and South Pole.On top of all that, it's a hybrid car.This will push sustainability goals to territories that are currently ignored while still delivering a better driving experience than what most off-grid capable vehicles provide.In this episode, the first part out of two, Ed Bernardon interviews Ben Scott-Geddes, the founder of Fering Technologies, a company that is developing the Pioneer hybrid truck. He’ll share with us what they’ve accomplished so far, and the impact they expect their vehicle to make.Some Questions I Ask:What’s your goal with the Fering Pioneer truck? (02:42)What are the advantages of your truck over other trucks in the same category? (04:49)What kind of input does an explorer bring in when designing the truck? (10:08)What are some of the fundamental design elements of the Pioneer truck that make it such a sustainable vehicle? (20:21)How did you get into motorsports? (34:55)What You’ll Learn in this Episode:The truck’s target market (03:52)The considerations made when developing the Pioneer Truck (06:24)The most challenging part when circumnavigating the globe on a truck (13:40)The comparison between Pioneer truck’s engine and other truck engines (24:42)The different expertise of the team that is designing the car (29:08)Connect with Ben Scott-Geddes: LinkedInFering TechnologiesConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software See acast.com/privacy for privacy and opt-out information.

Autonomous vehicles have taken longer to develop than expected.Not long ago, electric vehicles and autonomous were ideas that were only seriously touted and pursued by ambitious startups.Traditional OEMs were comfortable with their established market share that only required a few reasonable upgrades a year. But, that’s all in the past!Today, all major OEMs have plans that will see them go fully electric in the coming decades. To achieve this audacious goal, they have to completely transform the vehicle development process as well as their business model.In this episode, Conor Peick is joined by two guests from Siemens Digital Industries Software - Nand Kochhar, VP of Automotive and Transportation Industries, and Doug Burcicki, Sr. Director - A&T, Heavy Equipment - Integrated Electrical Systems. They’ll help us understand how traditional OEMs are coping with the need for vehicles that have technologically advanced electronics. They’ll also talk about the challenge of increased complexity and the strategies that companies are using to overcome them.Some Questions Asked:Does the development of autonomous vehicles add to the complexity of vehicle electrical systems? (21:23)Why are OEMs enduring the struggle that comes with increased complexity? (23:54)Do the current EE Systems standards limit the development of higher levels of autonomy? (28:34)What can traditional OEMs do to prepare for the future of mobility and transportation? (34:31)What You’ll Learn in this Episode:How the pursuit of autonomous cars is impacting the automotive industry (01:36)The competitive landscape changes being experienced in the industry (04:24)How the entrance of technology companies have impacted the pace of vehicle development (12:09)The two drivers of complexity in the vehicle electrical systems (17:50)Connect with Nand Kochhar: LinkedInConnect with Doug Burcicki: LinkedInConnect with Conor Peick: LinkedIn See acast.com/privacy for privacy and opt-out information.

Imagine having a car that knows you so well it can make recommendations on where to eat. If permitted, it would collect data on your driving patterns, share that data with an insurance company, and help get you a better insurance deal.Such a car will go beyond being a machine you own, to being a device connected to your phone, your home, your accounts, among others.These are some of the features that connected cars will bring to life once they hit the market in the future.And that future is not very far off. Companies such as Hyundai have made big strides towards making these capabilities a reality for us.In this episode, the second part out of two, Ed Bernardon interviews Marcus Welz, Vice President Smart Mobility at Hyundai. He’ll share with us the company’s vision on connected cars and the impact that they expect to have. He’ll also help us understand the extra features that the car will have as well as how they’ll contribute to the overall occupants’ experience. Some Questions I Ask:What benefits can you get from having a smart car connected to a smart home? (09:31)How will connected cars impact how drivers and cars are insured? (11:20)How will driver monitoring contribute to the occupants’ safety? (13:51)What is the biggest engineering problem that needs to be solved to make connected cars a reality? (22:09)What You’ll Learn in this Episode:Hyundai vision for connected cars (01:06)How the vehicle can use selected personal data to make recommendations (04:05)Example of collaboration between the infrastructure side and the car side (05:48)How connected cars can help in providing a more sustainable trip (17:14)Connect with Marcus Welz: LinkedInHyundaiConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software See acast.com/privacy for privacy and opt-out information.