Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman

In this moment, Greg Hofman former CMO of Nike explores how the brand’s bold strategies helped the brand become an iconic global powerhouse. He shares practical lessons on building a strong brand identity, connecting with audiences, and leveraging creativity to drive business success. Head to https://www.linkedin.com/doac24 to claim your credit. Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Greg: https://www.themodernarena.com/about Learn more about your ad choices. Visit megaphone.fm/adchoices

From rock bottom to Navy SEAL, and then to storytelling YouTube star from John Ballen to MrBallen, he reveals what it takes to reimagine your life's path  John Ballen, best known as MrBallen, is a former US Navy SEAL and founder of Ballen Studios. He is the host of the ‘MrBallen Podcast: Strange, Dark & Mysterious Stories’ and author of the book ‘MrBallen Presents: Strange, Dark & Mysterious: The Graphic Stories’.  In this conversation, John and Steven discuss topics such as, the 5 words that transformed John’s life, the benefits of storytelling, why he was disowned by the SEAL’s, and how to turn your life around in 2025. (00:00) Intro (02:13) Becoming MrBallen (10:25) The Self-Awareness to Take Responsibility Changed Me (15:09) How You React After Making Mistakes Changes Everything (16:54) What Is the Navy SEALs? (19:31) How Long Is Navy SEAL Training? (23:15) The Difference Between Those Who Made It or Not (27:18) The Mentality of MrBallen Before and After SEAL Training (30:02) Hitting Rock Bottom (33:03) Advice for People Who Feel Stuck (36:33) I Almost Died: Finding Your True Motivation (39:54) Retiring Due to War PTSD (45:44) I Was Dishonored by the Navy SEAL Community (49:26) I Crossed the Line... (01:01:33) What Happened to Those Nine Hikers (01:03:45) Advice to Discover What Motivates You (01:07:09) The Best Things in Life Are on the Other Side of Fear (01:14:34) Dealing With People Hating What I Love Doing (01:18:54) Will You Stop Being MrBallen? (01:21:26) What Would Make You Leave MrBallen Behind? (01:25:49) Finding the Next Thing to Check Off Your List (01:27:29) Dealing With PTSD and Alcoholism (01:34:03) Coming to Terms With Everything I Did (01:36:52) Your Demons and Therapy (01:38:45) The Only Way to Cope With Your Demons (01:41:03) Ads (01:42:07) Reconciling With My Dad (01:46:02) How to Help Men Experiencing Mental Health Issues (01:50:30) How to Be a Great Storyteller Follow John:  Instagram - https://bit.ly/3BjQjbv  Twitter - https://bit.ly/3Bd3evX  MrBallen YouTube - https://bit.ly/4irOnhN  Ballen Studios Website - https://bit.ly/3ZzRv2A  MrBallen Podcast - https://spoti.fi/49xFsY0  You can purchase John’s book, ‘MrBallen Presents: Strange, Dark & Mysterious: The Graphic Stories’, here: https://amzn.to/4g7fq0p  🚀The 1% Diary is live - and it won’t be around for long, so act fast! https://bit.ly/1-Diary-Megaphone-ad-reads  Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes  My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook  Follow me: https://g2ul0.app.link/gnGqL4IsKKb Sponsor: PerfectTed - https://www.perfectted.com with code DIARY40 for 40% off Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you were told that there is a secret language that makes up 98% of your communication? Impacting your work, socialising, and romantic life  Vanessa Van Edwards is the founder of ‘Science of People’, which gives people science-backed skills to improve communication and leadership. She is also the bestselling author of ‘Captivate: The Science of Succeeding with People’ and ‘Cues: Master the Secret Language of Charismatic Communication’.  In this conversation, Vanessa and Steven discuss topics such as, why your resting face matters, the 3 science-backed tricks for confidence, the best gestures for building trust, and how to spot a liar fast.  00:00 Intro 01:45 The Crucial Role of Cues for Success 03:16 I'm a Recovered Awkward Person 05:07 What's an Ambivert? 07:00 One Word That Can Change the Way People Think 09:11 The Most Fundamental Skill to Invest In 12:13 The Resting B*tch Face Effect 15:33 Do Not Fake Smile! 18:00 The 97 Cues to Be Warm and Competent 21:15 The Formula to a Perfect Conversation 24:09 Science Reveals Why Some People Are Extremely Popular 28:06 Message People Telling Them This... 32:53 The Luck Experiment 34:36 Being Around Successful People Is Contagious 41:26 The Importance of Hand Gestures 43:10 Hand Tricks to Be Liked 53:46 The Scientific Formula to Be More Charismatic 56:19 The Danger Zone of Being Too Warm or Competent 58:16 The Power Cues 1:07:26 How to Spot a Liar 1:14:54 If You've Been Told You're Intimidating, Do This 1:18:09 Don't Let Anyone Use This With You 1:21:16 The 6 Questions to Connect With Someone 1:33:52 Leaning Too Much Towards Someone... 1:38:34 How to Greet Someone 1:49:13 How to Master Messaging 1:54:12 Personal Branding 1:58:32 Improve Your Dating Life With These Tips 2:03:58 Body Language and Brain Connection 2:06:05 Are You Awkward? Watch This 2:09:45 How to Get Someone to Approach You 2:14:39 How to Make Friends as an Adult 2:18:28 AirPods Are Killing Friendships 2:21:48 Ads 2:22:39 How to Spot a Liar (Repeat Topic) 2:28:36 Toxic Relationships 2:31:06 How to Start a Conversation With a Stranger 2:35:32 How to Get Started With All This Knowledge Follow Vanessa: Instagram - https://g2ul0.app.link/cm3A7r1O6Ob  Twitter - https://g2ul0.app.link/IVgMiQ3O6Ob  Science of People - https://g2ul0.app.link/5LJ8mO5O6Ob  You can access the images mentioned, here: https://linktr.ee/diaryofaceostudies  You can purchase Vanessa’s book, ‘Cues: Master the Secret Language of Charismatic Communication’, here: https://g2ul0.app.link/HjfkOgZO6Ob  Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes  My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook  You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb  Follow me: https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Shopify - https://shopify.com/bartlett ZOE - http://joinzoe.com with code BARTLETT10 for 10% off Colgate - https://www.colgate.com/en-gb/colgate-total Learn more about your ad choices. Visit megaphone.fm/adchoices

Why is marketing so important for businesses? In this episode, we've picked the highlights from our conversations with Josh Kaufman, Scott Galloway, Rory Sutherland, Whitney Wolf Herd to bring you the TL;DR on how to succeed at marketing your business. Head to https://www.linkedin.com/doac24 to claim your credit. Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Josh: https://joshkaufman.net/ Scott: https://www.profgalloway.com/ Rory: https://uk.linkedin.com/in/rorysutherland Whitney: https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fwhitney%2F%3Fhl%3Den&is_from_rle Learn more about your ad choices. Visit megaphone.fm/adchoices

From sexless to sizzling, Susan Bratton shares the sexual secrets to ignite intimacy and make it last. Susan Bratton is a renowned relationship and intimacy expert. She is the CEO of ‘The 20’ and ‘Personal Life Media’ and the bestselling author of 34 books including, ‘Relationship Magic’, ‘Revive Her Drive’, and ‘Sexual Soulmates: The Six Essentials for Connected Sex’. In this conversation, Susan and Steven discuss topics such as, how to fix a sexless marriage, how cheating can save your sex life, the best way to last longer in bed, and how to get unlimited orgasms. 00:00 Intro 02:04 What Do You Do and Why Do You Do It? 02:36 Advice for Someone Struggling With Their Sex Life 04:57 Common Questions From Women 05:35 Common Questions From Men 06:27 Quality vs. Quantity 06:41 Susan's Journey to Becoming a Sexpert 08:35 Lessons Learned From Sexual Trauma 09:52 What Is Dissociation? 12:38 Susan’s Personal Issues With Sex Life 15:49 Are You Giving Mercy Sex? 17:34 How Did You Fix Your Trauma? 20:34 Identifying Problems in a Relationship 21:41 Sex Injustice and Trauma 24:15 Affair in Susan's Marriage 28:46 Non-Monogamy 31:20 How to Talk About Sex With Your Partner 34:02 How Did You Become Polyamorous? 36:20 First Audience Question 42:07 Body Image Issues 43:01 Reconnecting With Your Partner: Two Techniques 46:47 Comparisons With Other People 48:53 Removing Pressure Around Sex 50:30 Erotic Playdates 54:25 Dealing With a Partner Who Mocks Sexual Fantasies 57:04 Managing Opposite Sex Communication in Relationships 59:23 Safety + Novelty = Desire 01:01:53 Early Ejaculation 01:07:26 What’s the Most Effective Sex Toy? 01:09:36 The Pulse Queen 01:10:11 The Vibe 01:13:45 Types of Orgasms 01:19:23 Third Audience Question 01:20:13 How to Have an Expanded Orgasm With a Partner 01:20:33 Women’s Favorite Sex Toy 01:22:17 The Pleasure Protocol 01:25:55 Fourth Audience Question 01:27:35 Ads 01:28:40 Menopause vs. Libido 01:29:12 Libido, Desire, and Arousal 01:29:59 Testosterone Levels and Libido Decrease 01:31:10 When Sex Becomes Routine 01:35:37 Pornography and Masturbation 01:40:05 STI Testing 01:42:35 Knowing When to Walk Away From a Partner 01:47:25 Question From the Previous Guest 01:48:11 Question for Steven 🚀 The 1% Diary is live - and it won’t be around for long, so act fast! https://bit.ly/1-Diary-Megaphone-ad-reads Follow Susan:  Instagram - https://g2ul0.app.link/Ivv8wcFA3Ob  Twitter - https://g2ul0.app.link/EPecOdHA3Ob  Website - https://susanbratton.com/ You can purchase Susan’s book, ‘Hot To Trot’, here: https://g2ul0.app.link/N9bCRMMA3Ob  Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes  My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook  You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb  Follow me: https://g2ul0.app.link/gnGqL4IsKKb Sponsors: PerfectTed - https://www.perfectted.com with code DIARY40 for 40% off Learn more about your ad choices. Visit megaphone.fm/adchoices

Could understanding the mystery of the Big Bang and how the Universe came into creation mean that we can finally know for sure if there is a creator? Professor Brian Keating is a cosmologist and experimental physicist at the University of California San Diego. He is the host of the ‘Into The Impossible’ podcast and author of the books, ‘Losing The Nobel Prize’ and ‘Into The Impossible: Think Like A Nobel Prize Winner’.  In this conversation, Brian and Steven discuss topics such as, how the discovery of the telescope changed the world, the link between our blood and the stars, the origins of the universe, and the scientific debate on God’s existence.  (00:00) Intro (02:15) What Mission Are You On? (03:08) What Are Some Of The Most Controversial Questions You Set Out To Answer? (05:44) How Does God Tie Into The Creation Of The Universe Through A Scientific Lens? (08:26) $200 Million Project – Move Earlier (11:45) Meteor And 4-Billion-Year-Old Comet (15:38) Capturing The Origin Of The Universe (19:15) What Do You Suspect Is The Origin Of The Universe? (21:47) What Is The Most Compelling Evidence Of A God? (30:53) What Practices Help You Move Away From Being An Atheist? (39:09) Are We Searching For The Wrong Thing When It Comes To God? (41:30) If I Pray To This God, Will They Hear Me? (49:41) If It Was Proven God Wasn’t Real, How Would Your Life Change? (53:48) What Is The Simulation Theory? (01:02:42) Do Aliens Exist? (01:17:45) What Is The Probability We’re Alone? (01:24:31) Ads (01:25:31) Star Signs And Horoscopes (01:27:51) How Is Astrology Different From Religion? (01:30:07) What Is The Meaning Of Life? (01:32:43) What Was The Meaning Of Your Life Before Kids? (01:34:18) Do The Greats Feel Like Imposters? (01:40:13) The Importance Of Always Experimenting (01:41:09) Would You Ever Trade The Lack Of Privacy And Fame For Something Else? (01:43:25) The Last Guest’s Question Follow Brian:  Instagram - https://bit.ly/4157xnt  Twitter - https://bit.ly/4eSKmjv  YouTube - https://bit.ly/4fQ9k4d  Podcast - https://bit.ly/3ZqRD5s  YouTube: You can purchase Brian’s book, ‘Losing The Nobel Prize’, here: https://amzn.to/4fOPR3M  Spotify: You can purchase Brian’s book, ‘Losing The Nobel Prize’, here: https://amzn.to/4fOPR3M  Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes  My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook  You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb  Follow me: https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Linkedin Jobs - https://www.linkedin.com/doac Colgate - https://www.colgate.com/en-gb/colgate-total Learn more about your ad choices. Visit megaphone.fm/adchoices

In this moment, world-leading men’s mental health coach and psychiatrist, Dr K discusses the ways people try and fail to put trauma behind them as well as the REAL way to overcome it. Most people who have a history of trauma will try and overcompensate in the way they build their future lives. For instance, people can try to overcome the trauma of bullying by becoming invisible or becoming successful to overcoming past shame. However, no matter what people do to adapt to the historic trauma, it still remains in the mind. This can be seen in peoples responses to events that trigger memories of their past trauma. Instead of this overcompensation, Dr K says that you need to dismantle your worldview by slowing down the mind and paying attention to your thoughts and feelings. He believes that this awareness is a superpower that everyone is ignoring, as the more aware you are in the present moment, the more your problems fade away. Listen to the full episode here - Spotify- https://g2ul0.app.link//Y3cK1DDNTOb Apple - https://g2ul0.app.link//nbunQIHNTOb Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Dr Alok: https://www.healthygamer.gg/dr-alok-kanojia Learn more about your ad choices. Visit megaphone.fm/adchoices

War, economic crises, and societal meltdown: how to be prepared to face the coming geopolitical threats like a CIA spy  Mike Baker is a former CIA covert operations officer and security expert, and host of The President's Daily Brief podcast. He is also the co-founder and CEO of the global intelligence and security firm, Portman Square Group. In this conversation, Mike and Steven discuss topics such as, the technology that the CIA keeps secret, the different CIA hacks to master the art of persuasion, the biggest threats facing the world, and how China uses TikTok to influence the West. 00:00 Intro  02:15 Who Is Mike Baker?  02:46 What Is The CIA?  04:18 Did Mike Spend A Lot Of Time Overseas For The CIA?  04:32 What Was Mike's Day-To-Day Like At The CIA?  08:28 How Does Mike Convince Someone To Become A Spy?  13:13 How Mike Recruits A Source  19:49 What Do They Train You To Be Good At In The CIA?  21:47 Why Did Mike Leave The CIA?  22:20 Mike's Transition To Becoming A Spy For Companies  24:22 Did Mike Ever Go Undercover?  25:19 Is Mike's Job Dangerous?  27:11 What Are The Transferable Skills From The CIA To Business?  31:38 Why Is Decision-Making Crucial For Businesses?  35:26 Will The Election Have Global Consequences?  38:07 Will Trump End The Wars?  40:46 Why Did Russia Start The War?  45:23 Why Is It In NATO's Interest To Support Ukraine?  53:07 How Does The Ukraine War End?  58:07 What Is China's 2049 Plan?  01:01:01 Why Does The US Care About Taiwan?  01:05:42 Who Is The Real Enemy Of The West?  01:12:45 What Happened At The Start Of The Israel Conflict?  01:15:19 Is US Support Waning For Israel?  01:17:18 How Does The Israel War End?  01:22:07 Why Is The US Concerned About Iran Getting Nuclear Weapons?  01:23:42 Should We Be Concerned About Nuclear Weapons?  01:26:03 Who Has Nuclear Weapons?  01:26:58 The Power Of A Nuclear Warhead  01:29:44 Will There Be A Nuclear Incident In The Next 100 Years?  01:32:03 What Are Mike's Biggest Concerns?  01:36:39 How Is Mike Prepping For The Future?  01:40:18 Is This Misinformation Meant To Control Us?  01:42:34 Did Russia Want Trump To Win?  01:47:01 Is TikTok Being Used To Divide Us?  01:54:31 What Happens If Trump Dies In Office?  01:58:39 What Advice Would Mike Give To His Kids?  02:04:05 The Guest's Last Question  Follow Mike:  YouTube - https://bit.ly/3Vazy9k  Twitter - https://bit.ly/3ZpRzTt  Podcast - https://apple.co/3B9vdfG  🚀 The 1% Diary is live - and it won’t be around for long, so act fast! https://bit.ly/1-Diary-Megaphone-ad-reads  Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes  My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook  You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb  Follow me: https://g2ul0.app.link/gnGqL4IsKKb  Learn more about your ad choices. Visit megaphone.fm/adchoices

From sabotaging sex to axing attraction, new research is showing that the birth control pill can have impacts you never imagined  Dr Sarah Hill is a renowned evolutionary social psychologist whose work focuses on women and health. She is also the author of the book, ‘How the Pill Changes Everything: Your Brain on Birth Control’.  In this conversation, Dr Sarah and Steven discuss topics such as, how the pill affects a woman’s choice in partner, the real reason people are having less sex, the link between the pill and orgasms, and the optimum time to initiate sex.  00:00 Intro 02:18 What Is the Mission You Are On? 03:12 Is This Conversation Only for Women? 04:01 Why Does Sarah Hill Do This Work? 05:27 Is There a Problem in Dating When Women Have More Resources? 09:14 Is Sex Trending Down? 10:37 Why Don’t Women Date Broke Men? 12:23 Is This Patriarchy? 14:49 Why Do Men Take More Risks? 16:36 Are Men Better at Business Than Women? 23:00 Why Don’t We Live Like Our Biology Intended? 25:36 Signs of a High-Status Male 27:19 How Women’s Preferences Change During Their Cycle 33:32 High Testosterone and Relationship Status 34:27 Do Men’s Testosterone Levels Plummet After Having a Baby? 36:12 Do Nice Guys Get Laid? 37:22 What Makes Us Attracted to Someone? 41:21 Are Men Less Attracted to Successful Women? 42:55 Jealousy Among the Sexes 47:17 Why Do Women Have Gay Best Friends? 49:12 Why Did Sarah Write Her Book on Birth Control? 53:49 What Does Sarah Wish She Was Told About the Pill? 55:48 How the Pill Changes Your Sexual Desires 01:02:19 If My Partner Is on the Pill, Will She Like Me If She Comes Off? 01:06:02 Would a Man’s Attraction Change If a Woman Is Off the Pill? 01:08:18 Will My Testosterone Be Lower If My Partner Is on Birth Control? 01:11:14 Is There a Population Crash Coming? 01:12:59 What Is a Good Man? 01:15:07 Sex Appetite Across Genders and Why 01:18:26 Advice for Young Men Struggling to Get a Woman 01:21:17 Advice for Daughters on Attracting a Man 01:23:43 Are Men Attracted to Confident Women? 01:26:38 What Are Daddy Issues? 01:28:18 What Role Does a Father Play in a Woman’s Sexual Partner? 01:28:53 What Impact Does the Birth Control Pill Have on Stress? 01:31:37 Depression and Suicide Linked to the Pill 01:33:31 How Did Sarah Feel About Her Daughter’s Decision on Birth Control? 01:38:36 What If Men Had to Take the Pill? 01:42:26 What’s the Most Popular Email Sarah Gets? 01:45:53 Guest’s Last Question 🚀 The 1% Diary is live - and it won’t be around for long, so act fast! https://bit.ly/1-Diary-YT-ad-reads Follow Dr Sarah:  Instagram - https://g2ul0.app.link/KjuJon93HOb  Twitter - https://g2ul0.app.link/UFHinMb4HOb  Website - https://g2ul0.app.link/f3JSWDd4HOb  You can purchase Dr Sarah’s book, here: https://g2ul0.app.link/oEjQpGOwJOb  Studies mentioned: https://beacons.ai/thediaryofaceo Watch the episodes on Youtube: https://g2ul0.app.link/DOACEpisodes  My new book! 'The 33 Laws Of Business & Life' is out now: https://g2ul0.app.link/DOACBook  You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb  Follow me: https://g2ul0.app.link/gnGqL4IsKKb  Sponsors: ZOE - http://joinzoe.com with code BARTLETT10 for 10% off Colgate - https://www.colgate.com/en-gb/colgate-total Learn more about your ad choices. Visit megaphone.fm/adchoices

STEVEN’S DIARY IS BACK! It’s been a long time, since I’ve done this. In this episode I talk about heartbreak, grief, business challenges, relationship struggles, advice from Sir David Brailsford and protecting my mental health - all of it is unfiltered.  When I first started The Diary Of A CEO, the central idea of the show, was to read my personal diary every week – I believed that It might be interesting to get to see inside the very personal diary of someone that was running a business with hundreds of team members, at 25ish years old, while contending with all of life’s problems, relationships, mental health challenges, mistakes, business issues, family problems, and more. So late on Sunday night once in a while, I would pull up a microphone in my old apartment, and I would read through my diary for 45 minutes or an hour. The Diary Of A CEO took on a life of it’s own, I went from reading my diary, to interviewing other people about their diaries, to speaking to experts about all the problems that I cared about. But every single week, someone will come up to me and tell me they found value in those early episodes, and they’ll ask me if I would ever share my diary again… So this weekend, I finally decided to give it go. This episode is my diary. The original, Diary Of A CEO.  Follow me: https://g2ul0.app.link/gnGqL4IsKKb  🚀 The 1% Diary is live - and it won’t be around for long, so act fast! https://bit.ly/1-Diary-Megaphone-ad-reads Watch the Guest episodes on Youtube - https://g2ul0.app.link/DOACEpisodes  Four tracks composed by: https://www.instagram.com/eejebee/ Learn more about your ad choices. Visit megaphone.fm/adchoices