Software Social University?

Michele Hansen  0:01 
This episode of Software Social is brought to you by Reform.

As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms.

Here's how Reform is different:

- Your brand shines through, not Reform's

- It's accessible out-of-the-box

... And there are no silly design gimmicks, like frustrating customers by only showing one question at a time

Join indie businesses like Fathom Analytics and SavvyCal and try out Reform.

Software Social listeners get 1 month for free by going to reform.app/social and using the promo code "social" on checkout.

Colleen Schnettler  0:51  
So Michelle, how are things going with your book tour?

Michele Hansen  0:54  
So the book tour itself is going well, I did indie hackers build your SAS searching for SAS one end product? I just recorded another one. yesterday. No, no, no, today? No, that was I feel like I'm doing a lot with it. Because that's what says because I had I love it. Let's see yesterday, no Tuesday, I did a session with founder summit. And then I also had a call with someone about being on their podcast yesterday. That'll be in November, and then I've scheduled another one for October. And then I did another group session today. And then yeah, actually, it was when I got off of that and Mateus was like, you know what you just did? And I was like, What? Like, he was like, you just did consulting? And I was like, No, I did. Like cuz it was Yeah. No, I did. I was like, it wasn't personalized. It was just like a workshop and people asked like questions, like, I just, I just talked about the book. And I was like, No, it wasn't he was like, yeah, it wasn't like that. No, it wasn't. Um, yeah, I think I actually kind of need to like, Cool it a bit on the promotion stuff. Like dude, like, this week, I spent like two days this week, creating a Google Sheets plugin for geocoder Oh, it was so nice to like, be playing around with spreadsheet functions again, like, after doing all this like writing and then talking about this stuff I wrote like, it was very comfortable. It was much more comfortable than talking about.

Colleen Schnettler  2:42  
Like, I don't know, it was your happy was when you went Excel.

Michele Hansen  2:46  
It really is. Um, but actually, so I have another spreadsheet that doesn't have any fun functions in it is the number of books I have sold, adding up, you know. Okay. For 490 400

Colleen Schnettler  3:03  
my gosh, that's amazing.

Michele Hansen  3:07  
I know, it's so close to 500. And it's been so close to 100 500 for like days. And like, the other day, I was like, maybe I'm, like, tapped out the market for this at 490. Like, that's really good. Like the average book sells like 300. So like, that's really good. Um, and, yeah, so so I'm going to do like, I'm going to be on some other podcasts and whatnot. And like, I remember seeing once. Rob Fitzpatrick once, I think actually, it's in his new book. He has a graph of the revenue of the mom test and like, the growth of that book is I mean, a case in compounding.

Colleen Schnettler  3:52  
Okay, so, right. So

Michele Hansen  3:54  
you know, it's not all like in the beginning, and like, there's really positive signs, like people are recommending to other people, people are writing reviews, like, so. So yeah, I feel good. But man, I really want to get to 500. I don't know, I haven't been thinking about the numbers very much. I mean, it's only six but like, I really, I really want to get to 500. I don't know why, like it's like getting to like, you know, 1000 or what it like that's that's not even like remotely like a possibility to me, like I don't even really think about it. But now it's like so close. And like that would be so awesome.

Colleen Schnettler  4:25  
I wager a guess that by the time this podcast airs on Tuesday, you will be at 500.

Michele Hansen  4:31  
That's only six more books. Maybe Maybe. And by the way, if people want a free copy of this of the book, so if you are listening, when it comes out on on Tuesday or Wednesday, transistor.fm is running a little giveaway on their Twitter account. I think Justin saw my like, I think 490 is all I'm ever gonna sell. Okay. And I was like, no. So they're giving away five copies of the book. You just have to go retweet the tweets about the book. So yeah, nice. Yeah. If you just go to the deploy wonderful,

Colleen Schnettler  5:05  
that'll help expand your reach.

Michele Hansen  5:07  
Yeah, it was interesting hearing that I was like helping you interview people on podcast. I'm like, Yeah, I guess you could. I mean, it doesn't have to just be for. for customers.

Colleen Schnettler  5:19  
Anyway, oh, yeah, your book applies to so much. So that's where the,

Michele Hansen  5:23  
that's that's where the book is. But I gotta say, I think I think I need to give myself a little break on promotion. Otherwise, I'm gonna, I'm gonna burn out on that

Colleen Schnettler  5:33  
for right now. Yeah, I was thinking about that when you were talking about like, how you're hitting it so hard. I was like, wait, Isn't this what happened with writing the book? And then afterwards, you're like,

Michele Hansen  5:43  
Yes, I have a pattern. Yes. way overboard. And then I exhaust myself.

Colleen Schnettler  5:53  
So maybe we should approach it like a marathon instead of a sprint? Yeah,

Michele Hansen  5:57  
I think so. I haven't scheduled anything for next week. So I don't have anything scheduled until the first week of October. So okay. Yeah, kind of just, yeah. So so you know, hopefully by the, you know, yeah. Bye. By the time I'm on again, because I'm off next week. I vacation. Yeah. Oh my god, dude, I'm going to American, I'm so excited. So happy for you. Okay, um, I can't wait to just go to Target and Trader Joe's anyway.

Colleen Schnettler  6:34  
So if you're not have target, and then we do not

Michele Hansen  6:36  
have target, we have a story that's inspired by target or like more like, inspired by Walmart. But like, it's just like, there's just nothing like getting a Starbucks and walking around target. You know, it's just true story. Anyway, um, what's going on with you?

Colleen Schnettler  6:52  
So I did quite a bit of work on simple file uploads. Since we last talked, I actually spent a good chunk of time doing some technical work, some cleanup work that needed to be done. But I have gotten the demo on my homepage. Oh, it's really exciting. Yeah,

Michele Hansen  7:10  
the like, code pen demo thing that we've been talking about for a while, right? Correct.

Colleen Schnettler  7:15  
Okay, instead of putting a code pen up, I actually just put a drop zone. So you can literally, if you go into my site, it just says drop a file to try it. And you can drop a file. Wait, so that is something I know. Right? So that's something I've been talking about doing for a long time, which I finally got done. So that's exciting. Yeah. And there was some other stuff with like the log on flow, that wasn't really quite correct. It wasn't wrong, it just wasn't really right. So I just spent a lot of time kind of getting that cleaned up. Oh, and the API for deleting events. So that was a real hustle for me, because I have someone who reached out to me, and they were like, Hey, we totally want to use your thing. But we have to be ab...