The Healthtech Marketing Show: Building Resilience in Healthcare Marketing

S1E6: AI in Clinical Registries, Data Abstraction with Greg Miller On this episode, host Dr. Heather Bassett welcomes Greg Miller, Vice President of Marketing and Business Development for Carta Healthcare, a leading provider of clinical data management solutions. Greg has a 40-year career journey in healthcare IT. Learn why Greg "came out of retirement" for his current role, to help get more meaningful insights into the hands of those who can most rapidly improve healthcare. The catch? This first involves clinical data abstraction, a costly, manual, and often overlooked aspect of healthcare operations. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Reverification in Action with Frontline Lessons from the Field Randy Boner, Associate Director of Client Success, shares real-world lessons from the front lines of reverification—how automation, payer mapping, and orchestration reduce rework, improve accuracy, and keep coverage continuous through the busiest time of year. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Protect Your Practice Online: Terms of Use and Privacy Policies Explained Ericka Adler is joined by shareholder and intellectual property attorney Scott Brown to discuss a topic every healthcare business with a website or app needs to understand: Terms of Use and Privacy Policies. Ericka and Scott break down what these documents are, why they matter and how they differ from HIPAA requirements. They also cover common mistakes, legal risks and the simple steps practices can take to protect themselves and their patients online. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Bringing to Realization the Promise of AI On this episode, host Goel Jasper sits down with David Lazerson, Co-founder and CEO of Briya. David discusses the vision of Briya, a company committed to improving and accelerating the research process with an AI-based platform. While 2025 was a year of discovery, David believes 2026 will be the year when AI in healthcare will see dramatic progress and growth. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Episode 78 The Interpreter Who Sees Everything: Rose Cano on Immigration, Grief, and Real Care On this episode host Raj Sundar explores how immigration status profoundly impacts healthcare access, from barriers to benefits and financial assistance, to the psychological toll experienced by patients and families navigating fears of deportation. They discuss mental health stigma within Spanish-speaking communities, challenges with behavioral health access, and how cultural concepts like susto and diapression intersect with chronic illness management. They share stories illustrating the power of validation, trust-building, and prioritizing patient agendas over rigid clinical checklists, while also confronting systemic constraints like limited appointment time and the importance of eye contact and genuine human connection in care. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode Justin records live at HLTH25 in Las Vegas. Stay tuned for the next few weeks to hear all his guests. This week Justin talks to Rasu Shrestha, MD MBA, Chief Innovation and Commercialization Officer, EVP at Advocate Health and Rowland Illing, MD. Global Chief Medical Officer and Director, Healthcare and Life Sciences at Amazon Web Services (AWS). To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Building Resilience in Healthcare Marketing On this episode host Adam Turinas discusses, with Mark Erwich, Health Launchpad Chief Strategy Officer, the mounting pressures on hospitals and IDNs, from shrinking margins and labor shortages to an onslaught of regulatory changes, including OPBBA, Medicaid work requirements, and ACA cuts. Mark is a healthcare technology marketing veteran with over 20 years in the industry. Mark and I discuss "the perfect storm" facing healthcare providers, and why traditional growth-focused messaging is no longer resonating with buyers. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Meet Soledad Bolden CHW Program Consultant, and Kimberly Rawlinson, Community Impact Manager, from the Center for Community Health Alignment at the University of South Carolina Arnold School of Public Health. They discuss Community Health Workers, the benefits they provide and the Southeast Center for Community Health Workers Network (SE CHW). The SE CHW Network's primary goal is to enable areas throughout the region to support one another in order to collaboratively reach new heights in the community health worker field. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode, host Adam Russo welcomes John Farnsley, EVP Business Development at 90 Degree Benefits, a company that is humanizing healthcare by providing plans that increase savings without sacrificing high-quality care. John shares insights on the evolution of healthcare delivery and the changing role of TPAs in the industry. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Hosts Colin Hung and John Lynn discuss the healthcare job market. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen