Happy Market Research Podcast podcast

Ep. 439 – Stephen Griffiths, Director of Insights at Level2, on Trends in Market Research

0:00
22:29
15 Sekunden vorwärts
15 Sekunden vorwärts
My guest today is Stephen Griffiths, Director of Insights at Level2. Level2’s mission is remission for people with type 2 diabetes. Level2 is an all new personalized, digital care experience complete with coaching and clinical care, and informed by the latest in diabetes technology wearables.  With real-time information on how food, movement, stress, and sleep all impact glucose levels, Level2 helps people make small changes for big impact.  Prior to joining Level2, Stephen has been in many big companies and is the host of Digging for insights. Find Stephen Online: LinkedIn: https://www.linkedin.com/in/stephenrgriffiths/  Website: https://mylevel2.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization. To learn more, visit momentive.ai  [00:00:00] Jamin Brazil: Hey everybody. I'm Jamin. You're listening to the Happy Research Podcast. My guest today is Stephen Griffiths, Director of Insights at Level2. Level2's mission is remission for people with Type 2 diabetes. Level2 is an all new personalized digital care experience complete with coaching and clinical care. And informed by the latest in diabetes technology wearables. With real time information on how food, movement, stress and sleep all impact glucose levels. Level2 helps people make small changes for big impact. I know that sounded like a little bit of an infomercial, so I do apologize. I'm not trying to sell you Level2. I do feel like it is important though for you to level ...

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  • Happy Market Research Podcast podcast

    Ep. 503 – HMRP Monday Edition: Aruna Bagchi, Video Editing Softwares, Aaron Ward, & Market Research Trends

    28:50

    Find Aruna Online: LinkedIn: https://www.linkedin.com/in/abagchi/ Website: https://www.oneplus.com/ Find Aaron Online: LinkedIn: https://www.linkedin.com/in/aaronward/ Website: https://www.asknicely.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. Today is January 17, 2022. Happy Monday!  You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host.
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    Ep. 502 – HMRP Monday Edition: Naomi Henderson, ResTech, Progress Bars, & Public Optimism

    16:53

    Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. Today is January 10, 2022. Happy Monday!  You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host.  Before intros, sponsors, and content I’d like you to join me in honoring Naomi Henderson by reading her obituary published by The Washington Post on Jan. 7, 2022. Naomi Henderson CEO of RIVA Market Research and co-founder of RIVA Training Institute, Naomi R Henderson, 77, passed away on December 21, 2021, from complications related to Covid.  She was vaccinated.  Naomi was born in Alexandria, Louisiana, on January 2, 1944, the second of four daughters to Joseph and Anna Hairston. As the daughter of an Army officer, she grew accustomed to traveling and starting fresh in new places. She traveled across the US six times by car, and across the Pacific Ocean twice to live in Asia.  Naturally creative, Naomi wrote and performed plays in elementary school for the neighborhood families on her front porch, using bedsheets as curtains to ensure her entrances were dramatic.  She attended Roosevelt High school in Washington, DC, and received undergraduate degrees in psychology and education from D.C. Teachers College and a master's in education from American University.  She was a guest lecturer at George Washington University, Georgetown University, University of Georgia, and Hood College.  She was excited to continue her education and, before becoming ill, had recently announced that she would be pursuing her doctorate in 2022.  She served as a Master Trainer, teaching researchers the art and science of rigorous qualitative research techniques, writing curriculum for public and custom courses, and fulfilling her dream of leaving the industry better than when she entered.  Naomi led more than 6,000 focus groups and interviewed more than 60,000 respondents in groups or individually, receiving national recognition as a Master Moderator. She's been featured by Forbes Magazine and The New York Times, with T.V. appearances including The CBS Evening News, PBS Health Week, and NBC Dateline, along with several podcasts.  She married the love of her life Luc Henderson in 1964...
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    Ep. 501 – How Gen Z is Different and why you Should Care With Joanna Lepore, Global Foresight Associate Director of North America at Mars

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    My guest today is Joanna Lepore, Global Foresight Associate Director of North America of Mars Wrigley. Mars is an American, family-owned, multinational manufacturer of all the things that we love, including pet food, some fantastic candy, and other food products and a provider of animal care services.  With over $33 billion in annual revenue, it is ranked as the sixth largest privately held company in the United States by Forbes.  Prior to joining Mars, Joanna served as a senior brand manager at General Mills, senior brand manager of Innovation at Devondale Murray Goulburn, and the healthcare product manager at SCA.  Find Joanna Online: LinkedIn: https://www.linkedin.com/in/joannalepore/  Website: https://www.mars.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization. To learn more, visit momentive.ai
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    Ep. 444 – Sasha McCune, Director of Conifer Research, on the Do’s and Don’ts of Working with Gen Z

    34:13

    My guest today is Sasha McCune, the Director of Conifer Research. Conifer is a market research design and innovation company founded in 2001 and is based in Chicago, Illinois.  They specialize in helping organizations gather deep insights and apply those insights in a timely manner to reach their goals.  Prior to joining Conifer Research, Sasha was a graphic designer at the Philadelphia Museum of Art. Find Sasha Online: LinkedIn: https://www.linkedin.com/in/sashamccune/  Website: https://coniferresearch.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.To learn more, visit momentive.ai
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    Ep. 443 – The Power of Creating Your Own Panel Community With Dyna Boen, Managing Director at Escalent

    19:53

    Our guest today is Dyna Boen, Managing Director at Escalent.  Escalent is a human behavior and analytics advisory firm specializing in industries facing disruption and business transformation. Their customers include Land Rover, Volvo, Johnson and Johnson, and Comcast.  Prior to joining Escalent, Dyna served as the Head of Audience Sales at SurveyMonkey and served as a key executive at Lucid and Upwave. She also gives back to the market research industry by serving on the board of directors of WIRe (Women in Research) and the Insights Association.  Find Dyna Online: LinkedIn: https://www.linkedin.com/in/dynaboen  Website: https://escalent.co/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization. To learn more, visit momentive.ai  [00:00:00] Jamin Brazil: Hi everyone. I'm Jamin. You are listening to the Happy Market Research Podcast. My guest today is Dyna Boen, managing director at Escalent. Escalent is a human behavior and analytics advisory firm specializing in industries facing disruption and business transformation, which is just about everybody. Their customers include Land Rover, Volvo, Johnson & Johnson, Comcast, etc., etc. Prior to joining Escalent, Dyna served as the head of audience sales at SurveyMonkey and served as a key executive at Lucid and Upway. She also gives back to the market research industry by serving on the board of directors of WIRe, that's Women in Research, and the Insights Association. Dyna, thanks for joining me on the Happy Market Rese...
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    Ep. 442 – Hana Ben-Shabat, Founder of Gen Z Planet, on What you Need to Know Before Working with Gen Z

    30:42

    My guest today is Hana Ben-Shabat, keynote speaker and founder of Gen Z Planet. Founded in 2019, Gen Z Planet is a research and advisory firm focused on helping brands understand and navigate the change that Gen Z is bringing.  Most recently, Hana released her new book, “Gen Z 360,” a guide to understanding the next generation of culture, creators, employees, and consumers.  Find Hana Online: LinkedIn: https://www.linkedin.com/in/hanabenshabat/  Website: https://genzplanet.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.To learn more, visit momentive.ai
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    Ep. 441 – Connecting Strategy to Execution with Ari Zelmanow, Senior Director of Research, Analytics, and Insights at Gtmhub

    19:04

    Our guest today is Dr. Ari Zelmanow, the Sherlock Holmes of Consumer Behavior. He is also the Senior Director of Research, Analytics, and Insights at Gtmhub.  Founded in 2015, Gtmhub is a SaaS company that helps businesses manage employees through business results. Specifically, they leverage an Objective & Key Result framework. Today, Gtmhub serves over 500,000 users across 1,000 organizations globally.  Prior to joining Gtmhub, Dr. Zelmanow has held senior insight roles at Panasonic, Twitter and Altria.  Find Ari Online: LinkedIn: https://www.linkedin.com/in/zelmanow/  Website: https://gtmhub.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization. To learn more, visit momentive.ai  [00:00:00] Jamin Brazil: Hey everyone. I'm Jamin, you're listening to the Happy Market Research podcast. My guest today is Ari Zelmanow, the Sherlock Holmes of consumer behavior. He's also the senior director of research analytics and insights at Gtmhub. Founded in 2015, Gtmhub is a SaaS company that helps businesses manage employees through business results. Specifically, they leverage an objective and key results or OKR framework today. Gtmhub serves over 500,000 users across 1,000 organizations globally. Prior to joining Gtmhub, Dr. Zelmanow has had senior insight roles at Panasonic, Twitter and Altria. Ari, thanks for joining me on the Happy Market Research podcast. [00:00:46] Ari Zelmanow: Thanks Jamin. Thanks for having me. [00:00:51]
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    Ep. 440 – Laura Beavin-Yates, SVP of Customer Success at Immersion, on Utilizing Smartwatches to Measure Emotional Connection

    22:17

    My guest today is Laura Beavin-Yates, SVP of Customer Success at Immersion. Immersion is a technology platform that measures people’s unconscious neurological connection to an experience or piece of content in real-time using their existing smartwatch.  Prior to joining Immersion, Laura was the Manager of Research & Development of the Neuro & Behavioral Science Centre at Ipsos. Find Laura Online: LinkedIn: https://www.linkedin.com/in/laura-beavin-yates/  Website: https://www.getimmersion.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.To learn more, visit momentive.ai [00:00:00] Jamin Brazil: Hi everybody, I'm Jamin. You are listening to the Happy Market Research podcast. My guest today is Laura Beavin Yates, SVP of customer success at Immersion. Immersion is a technology platform that measures people's unconscious neurological connection to an experience, or piece of content in real-time using their existing smartwatch. Prior to joining Immersion, Laura was the manager of research and development of the neuro and behavioral science center at Ipsos. Laura, welcome to the Happy Market Research podcast. [00:00:36] Laura Beavin-Yates: Thank you so much. Thank you for having me. I'm excited to be here with you today. [00:00:40] Jamin Brazil: As you know I've done hundreds of interviews with today's top minds in marketing research. Many of them trace their roots to Michigan State’s marketing research program.
  • Happy Market Research Podcast podcast

    Ep. 439 – Stephen Griffiths, Director of Insights at Level2, on Trends in Market Research

    22:29

    My guest today is Stephen Griffiths, Director of Insights at Level2. Level2’s mission is remission for people with type 2 diabetes. Level2 is an all new personalized, digital care experience complete with coaching and clinical care, and informed by the latest in diabetes technology wearables.  With real-time information on how food, movement, stress, and sleep all impact glucose levels, Level2 helps people make small changes for big impact.  Prior to joining Level2, Stephen has been in many big companies and is the host of Digging for insights. Find Stephen Online: LinkedIn: https://www.linkedin.com/in/stephenrgriffiths/  Website: https://mylevel2.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization. To learn more, visit momentive.ai  [00:00:00] Jamin Brazil: Hey everybody. I'm Jamin. You're listening to the Happy Research Podcast. My guest today is Stephen Griffiths, Director of Insights at Level2. Level2's mission is remission for people with Type 2 diabetes. Level2 is an all new personalized digital care experience complete with coaching and clinical care. And informed by the latest in diabetes technology wearables. With real time information on how food, movement, stress and sleep all impact glucose levels. Level2 helps people make small changes for big impact. I know that sounded like a little bit of an infomercial, so I do apologize. I'm not trying to sell you Level2. I do feel like it is important though for you to level ...
  • Happy Market Research Podcast podcast

    Ep. 438 – CRC 2021 Highlights: Tiffany Dixon, Sr. VP Field Management at Murray Hill National

    3:54

    Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Tiffany Dixon, Sr. VP Field Management at Murray Hill National.  More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Tiffany Online: Website: https://murrayhillnational.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey everybody. You are listening to the Happy Market Research podcast live at CRC. The Insights Association is hosting us here at – in Dallas, Texas. It is a big state. My guest, Tiffany Dixon, Murray Hill National. I have used Murray Hill for almost three decades if that tells you anything about how long I’ve been in this space. Big fan. Tiffany, welcome to the show. [00:00:23] Tiffany Dixon: Thank you very much. Happy to be here. [00:00:25] Jamin Brazil: So tell me a little bit about Murray Hill. [00:00:27] Tiffany Dixon: Sure. Our core business is recruiting. So we focus on mainly quant recruiting. We also do some qual as well. And we have a brick-and-mortar focus group based in Dallas and then we partner with other facilities across the nation. So we can host any methodology, online, in person, you name it. And we’ve got a proprietary panel. We do consumer B2B and health care. Health care consists of patients, doctors, nurses, everything under the gamut there. And that’s – we’re all based in Dallas. So our core recruiting company is – we’re all in Dallas here. Yes, which is nice, which has been great too because you know everybody talks about the pandemic and everything like that, but we were lucky enough to be you know back in the office together recruiting quick; very quick. [00:01:18] Jamin Brazil: For sure. Well this is one of the first back to physical space, in person – that’s the word for that – events in market research. What do you think about getting back in person? [00:01:29] Tiffany Dixon: Oh I think it’s great. I think it’s definitely past time. We needed this. Everybody needs to get back seeing people. I think you know when you stay at home I mean you naturally start to become a little bit introverted and you miss that camaraderie and just the personal interaction, and you know the ideas that bounce off of each other. When you're you know stuck at home just behind your laptop you kind of lose that. You kind of – I feel like you lose. [00:01:51] Jamin Brazil: A hundred percent. [00:01:53] Tiffany Dixon: You lose the steam. And you know I like getting out every day and going to the office and going back home. It separates it, which is nice. And I think again, you're more creative. You know I had brain mush sometimes when I was sitting at home. I was like I need to get out. I need interaction, so. [00:02:10] Jamin Brazil: So it’s been really good for you it sounds like. [00:02:11] Tiffany Dixon: Yes. [00:02:12] Jamin Brazil: And obviously having a focus group facility really good for that as well. [00:02:14] Tiffany Dixon: Exactly. [00:02:15] Jamin Brazil: Thinking about 2021, I mean the pandemic has really digitized market research. It’s kind of like a time machine. I feel like we went ten years in the future and now we’re like right here. [00:02:25] Tiffany Dixon: Yep. [00:02:26] Jamin Brazil: What do you see as a trend moving into 2022 as a result of the pandemic? [00:02:30] Tiffany Dixon: You know I think we’re going to continue to see the online research.

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