Happy Market Research Podcast podcast

Ep. 426 – SampleCon 2021 Highlights: Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group

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Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group. More about SampleCon 2021: https://samplecon.com/ Find Ted Online: LinkedIn: https://www.linkedin.com/in/tedpulsifer/  Website: https://www.schlesingergroup.com/en/   Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Ted Pulsifer, we are live today on the show floor of SampleCon. [00:00:07] Ted Pulsifer: Hi, Jamin. Thanks for having me. [00:00:09] Jamin Brazil: It's 2021. This is my first live event. How's it going for you? [00:00:13] Ted Pulsifer: It's great. This is my first live event in about a year and a half other than a couple select meetings, so it feels wonderful. [00:00:22] Jamin Brazil: It's just so nice to be able to see people. What do you think about the show so far? [00:00:25] Ted Pulsifer: So far it's great. This is a perfect time. I just got done hosting a panel and have done some other events we sponsored, and so it's just been great to switch gears and be a participant and start looking and observing. And it's been great. Really good conversation. A lot of new faces. I had a panel of three and two of them were first-time SampleCon attendees, which speaks about their growth. [00:00:43] Jamin Brazil: Yes, for sure. What do you think about the pandemic in terms of how it's impacted you? [00:00:50] Ted Pulsifer: It's interesting. So we sold our business to Schlesinger and actually finalized that in February of 2020, so I kind of felt like the last person to get a table at their favorite restaurant if you will. And we just walked into that, and then of course didn't see anything coming. So unfortunately a lot of the plans and everything that we had to collaborate with our qualitative business and our quantitative business sort of got put on hold, the in-person work. But a couple of advantages that we had is a lot of clients in our business that do traditionally in-person qualitative work that were interested in doing digital qual, but "maybe I'll try it later," they were all sort of forced to do it immediately if they wanted to hear from their customers. And we also saw the cadence, the need to hear from customers evolve from maybe quarterly to monthly, and in some cases daily. We ran a ton of surveys around COVID and started doing a lot of qualitative events on change of purchase habits, everything, parenting across the board. So we actually saw it as somewhat of a business accelerator. [00:01:49] Jamin Brazil: So interesting. You've got a lot of - thinking about Schlesinger as one of the big names inside of the industry from both a size and also from a reach perspective and just the fact you've been around so long, how is it working for them? [00:02:04] Ted Pulsifer: It's great. It's really interesting because we went from this seven- to eight-year-old startup that was really based on technology and did a lot of work in one sort of segment of the market, which is online consumer and B2B, and then found ourselves part of a 50-year-old organization that was started by our CEO's mom in her house. And so just to live that experience of the best of the old, the best of the new. And so now our - some of the positives that we have is we've got a lot of relationships, a lot of qualitative customers that we can start working with and bring them value from the new c...

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    Ep. 439 – Stephen Griffiths, Director of Insights at Level2, on Trends in Market Research

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    My guest today is Stephen Griffiths, Director of Insights at Level2. Level2’s mission is remission for people with type 2 diabetes. Level2 is an all new personalized, digital care experience complete with coaching and clinical care, and informed by the latest in diabetes technology wearables.  With real-time information on how food, movement, stress, and sleep all impact glucose levels, Level2 helps people make small changes for big impact.  Prior to joining Level2, Stephen has been in many big companies and is the host of Digging for insights. Find Stephen Online: LinkedIn: https://www.linkedin.com/in/stephenrgriffiths/  Website: https://mylevel2.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization. To learn more, visit momentive.ai
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    Ep. 438 – CRC 2021 Highlights: Tiffany Dixon, Sr. VP Field Management at Murray Hill National

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    Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Tiffany Dixon, Sr. VP Field Management at Murray Hill National.  More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Tiffany Online: Website: https://murrayhillnational.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey everybody. You are listening to the Happy Market Research podcast live at CRC. The Insights Association is hosting us here at – in Dallas, Texas. It is a big state. My guest, Tiffany Dixon, Murray Hill National. I have used Murray Hill for almost three decades if that tells you anything about how long I’ve been in this space. Big fan. Tiffany, welcome to the show. [00:00:23] Tiffany Dixon: Thank you very much. Happy to be here. [00:00:25] Jamin Brazil: So tell me a little bit about Murray Hill. [00:00:27] Tiffany Dixon: Sure. Our core business is recruiting. So we focus on mainly quant recruiting. We also do some qual as well. And we have a brick-and-mortar focus group based in Dallas and then we partner with other facilities across the nation. So we can host any methodology, online, in person, you name it. And we’ve got a proprietary panel. We do consumer B2B and health care. Health care consists of patients, doctors, nurses, everything under the gamut there. And that’s – we’re all based in Dallas. So our core recruiting company is – we’re all in Dallas here. Yes, which is nice, which has been great too because you know everybody talks about the pandemic and everything like that, but we were lucky enough to be you know back in the office together recruiting quick; very quick. [00:01:18] Jamin Brazil: For sure. Well this is one of the first back to physical space, in person – that’s the word for that – events in market research. What do you think about getting back in person? [00:01:29] Tiffany Dixon: Oh I think it’s great. I think it’s definitely past time. We needed this. Everybody needs to get back seeing people. I think you know when you stay at home I mean you naturally start to become a little bit introverted and you miss that camaraderie and just the personal interaction, and you know the ideas that bounce off of each other. When you're you know stuck at home just behind your laptop you kind of lose that. You kind of – I feel like you lose. [00:01:51] Jamin Brazil: A hundred percent. [00:01:53] Tiffany Dixon: You lose the steam. And you know I like getting out every day and going to the office and going back home. It separates it, which is nice. And I think again, you're more creative. You know I had brain mush sometimes when I was sitting at home. I was like I need to get out. I need interaction, so. [00:02:10] Jamin Brazil: So it’s been really good for you it sounds like. [00:02:11] Tiffany Dixon: Yes. [00:02:12] Jamin Brazil: And obviously having a focus group facility really good for that as well. [00:02:14] Tiffany Dixon: Exactly. [00:02:15] Jamin Brazil: Thinking about 2021, I mean the pandemic has really digitized market research. It’s kind of like a time machine. I feel like we went ten years in the future and now we’re like right here. [00:02:25] Tiffany Dixon: Yep. [00:02:26] Jamin Brazil: What do you see as a trend moving into 2022 as a result of the pandemic? [00:02:30] Tiffany Dixon: You know I think we’re going to continue to see the online research.
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    Ep. 437 – CRC 2021 Highlights: Sergio Oliveri, Digital and Social Content Marketing Manager at NetBase Quid

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    Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Digital and Social Content Marketing Manager at NetBase Quid.  More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Sergio Online: LinkedIn: https://www.linkedin.com/in/sergiooliveri/  Website: https://netbasequid.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hi everybody, live from CRC here in Dallas, Texas. Sergio Oliveri. [00:00:07] Sergio Oliveri: Yes. Sergio Oliveri, yup. [00:00:08] Jamin Brazil: Oliveri. Excuse me. Net Base Quid is the name of this. [00:00:13] Sergio Oliveri: Net Base Quid, got to love that name, right? [00:00:15] Jamin Brazil: Tell me a little bit about the company. [00:00:16] Sergio Oliveri: Yeah, so Net Base Quid is an AI-powered consumer market intelligence tool. So basically we do social media listening and news media research. [00:00:28] Jamin Brazil: Got you. [00:00:28] Sergio Oliveri: Yeah. So it’s a platform somebody subscribes to and then they get it for a year. And we have like billions of sources. It’s crazy. There’s. [00:00:38] Jamin Brazil: So tell me about the use case. [00:00:39] Sergio Oliveri: Yeah, so for instance one of our customers, we work with a lot of big name brands, Yum Brands, Taco Bell. And we had a board member on the stage here at CRC in Dallas and he was talking about how he was part of the Taco Bell. He was the CMO of Taco Bell. And there’s a lot of different use cases with Taco Bell but one of my favorites is – so they’re trying to figure out how can they kind of – what could they do differently; what kind of – what’s out there; what are people talking about. And they discovered a big connection between Doritos and Taco Bell. So Doritos Locos Tacos. [00:01:20] Jamin Brazil: So they made that connection because they’re utilizing your platform and they saw the crossover? [00:01:23] Sergio Oliveri: Yeah, exactly. So it kind of fuels the research. [00:01:27] Jamin Brazil: Understood. So it’s like fodder for ideas and projects. [00:01:30] Sergio Oliveri: Right. And it’s in real time. So even like Dick Clark Productions, they did one of these big award shows that they do and they have like this war room. So you could see host A, host B. They saw host A wasn’t doing as good as host B so they gave host B more stage time and they pivoted. [00:01:48] Jamin Brazil: Yeah, makes sense. I love that. [00:01:51] Sergio Oliveri: There’s so many cool use cases. Go to NetBaseQuid.com/resources and you could see all of our testimonials and. [00:01:58] Jamin Brazil: Cool. We’re in person at CRC, which is pretty cool. [00:02:01] Sergio Oliveri: Isn’t it great? [00:02:02] Jamin Brazil: Yeah, what do you think about that? [00:02:03] Sergio Oliveri: Right. I’ve been – my only commuting has been from my bedroom to my living room. Yeah. So now I get to actually get on a plane and go places, but I love it. I talked to a lot of people at this event too and they’re all loving it and you know it’s kind of a hybrid. It’s a virtual and in person. And I still think you know this is the first event that I’ve been to since COVID, right, first conference. So it’s good to be back and I mean just a little plug here, we’re doing our live conference, Net Base Quid Live in New York and LA. So New York is going to happen November. [00:02:36]
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    Ep. 436 – CRC 2021 Highlights: Raj Manocha, CEO of Methodify

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    Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Raj Manocha, CEO of Methodify. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Raj Online: LinkedIn: https://www.linkedin.com/in/raj-manocha-8616397/  Website: https://www.methodify.it/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Live from CRC here in Dallas. I've got Raj Manocha. Head of Sales CEO? [00:00:09] Raj Manocha: CEO of Methodify. CEO of one of our companies, yes. [00:00:11] Jamin Brazil: Of Delvinia. [00:00:11] Raj Manocha: Of Delvinia. [00:00:12] Jamin Brazil: That's right. [00:00:13] Raj Manocha: So Delvinia is- owns a lot different things, holding company. We own a company called Asking Canadians, which is data collection. Methodify, which was a research automation platform. And we do some consulting for data collection for weird and wacky stuff as well. So my role I'm CEO of Methodify, but I look after all the revenue across the organization as well. [00:00:31] Jamin Brazil: Across the whole organization. [00:00:31] Raj Manocha: Yes. [00:00:33] Jamin Brazil: So dual role? [00:00:33] Raj Manocha: Dual role yes. [00:00:34] Jamin Brazil: That's a heavy burden. For sure. [00:00:37] Raj Manocha: For sure. For sure but keeps it interesting. The world is moving at such a quick pace. And I think the industry itself is, particularly after COVID it's just become so fast. So people want sample, they want automation, they want what's the next big thing. So for us, it keeps it really interesting. For me, I love it. So there's something new every single day, particularly with the Methodify business. COVID's had this resurgence for research technology. You are seeing people buy it at unprecedented levels. Relooking at the research process, trying to get better, tighter, faster. And this word agile gets thrown around like crazy. But it's not just about speed, it's not just about cost, it's about process, right? So how do we get better, more efficient? Our industry hasn't really looked at process for such a long time. COVID was a great catalyst for that. So it's been interesting for us. We're up massively compared to last year and the year before that. So we expect big things, but I think the industry has really turned for a lot of this stuff as well. [00:01:31] Jamin Brazil: Right at the turn of the of the pandemic I had Adam on the show, and we had talked a lot about the transition that had taken place from in person to digital. Specifically around the workforce. Which has been pretty big. What sort of things are you guys taking out of that in terms of managing your workforce? Are you, now that things, are you retrenching back to in person or are you guys? [00:01:58] Raj Manocha: That's a great question. So we believe in the right framework for what we need to do. And so that, for a lot of our US staff, they are remote. We finally had our entire US team in the same place yesterday. Which was great. [00:02:11] Jamin Brazil: Here in Dallas? [00:02:11] Raj Manocha: Here in Dallas, we had - we flew everybody in. We did a couple meetings, but we haven't had the entire team meet everybody until the first time today or yesterday in person. So that was fantastic because that energy you can't replace. Our head office in Toronto, what we end up doing is having people come in for the right types o...
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    Ep. 435 – CRC 2021 Highlights: Mike DeGagne, Vice President of Sales at Quantilope

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    Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Mike DeGagne, Vice President of Sales at Quantilope. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Mike Online: LinkedIn: https://www.linkedin.com/in/michaeldegagne/  Website: https://www.quantilope.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Live CRC. Gosh, I don't even know how many of these I've done. But this is an honor to have Quantilope with me. I've got Mike DeGagne, VP. Quantilope is the name of the business. They actually started out in Germany and now have a global presence. Mike, welcome to the podcast. [00:00:16] Mike DeGagne: Thanks for having me. It's my second time. [00:00:18] Jamin Brazil: I know. Now, the first time was a long-form interview that we did. [00:00:21] Mike DeGagne: I think it was, yeah. [00:00:23] Jamin Brazil: And pre-pandemic, is that right? [00:00:25] Mike DeGagne: Yes. It was my first month on the job so I didn't know anything. But I hopefully sounded like I did. [00:00:32] Jamin Brazil: Well, a lot has transpired since that particular moment and time. Let's talk a little bit about Quantilope. Tell us about the business. [00:00:39] Mike DeGagne: So I think it was three years ago when we did the initial one. I was the first US hire. Now, we have about 70 people in the US. We've grown considerably. I have 40 people on my team. We are hiring like crazy for sales, consulting, research, office administration. The whole deal for New York. We've grown out of our capabilities. We started out as a Quant solution for automation. We automated all these point solutions for doing research for the survey system, the data cleaning, waiting, fielding, visualization, stats package. Now, we've recently acquired and built on top a qual solution, video qual solution. We are combining qual and quant together. We are trying to overcome the insights dilemma. [00:01:20] Jamin Brazil: The qual solution that you've bolted on is asynchronous, correct? [00:01:26] Mike DeGagne: Correct. [00:01:27] Jamin Brazil: Got it. Some of the competitors like Voxpopme comes to mind. Any other companies that you like seeing that framework? [00:01:34] Mike DeGagne: I mean it's usually a needs case. We are not going to be like a company that competes for in-home ethnography or online focus groups. For some people, this is going to feel like a video qual solution. And for others, this is a new question type for quant. What they haven't been able to do. [00:01:50] Jamin Brazil: That's kind of the interesting thing about it. Quant, we all understand I mean it's euphemism for survey. But qual all over sudden, opens up this well, what are you exactly? I appreciate that clarity. I really see video qual or asynchronous qual as a material growth opportunity. Because eventually we will be doing qual at scale. As I said many times, a survey is literally just a conversation at scale. Video of course being the way that we have conversations in many cases now. Being able to be able to take that data in a video format, and then being able to analyze it and subsequently report on it is pretty important. [00:02:35] Mike DeGagne: For us, the way we think about overlaying qual is with quant, we get a tremendous amount of what data and how data. What do they do, and how much do they do, and how often they do it.
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    Ep. 434 – CRC 2021 Highlights: Edward Staples, Senior Director of Business Development at Prodege

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    Ep. 433 – CRC 2021 Highlights: Christina Corbett, Contract Recruiter at Suzy

    5:00

    Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Christina Corbett, Contract Recruiter at Suzy. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Christina Online: LinkedIn: https://www.linkedin.com/in/charismatichristina/  Website: https://suzy.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Live at CRC. We are the Happy Market Research Podcast. Christina Corbett. Did I say it right? [00:00:05] Christina Corbett: Hello. You did. [00:00:07] Jamin Brazil: Recruiter at Suzy. [00:00:08] Christina Corbett: Yes. [00:00:08] Jamin Brazil: Suzy has been blowing up. [00:00:11] Christina Corbett: Blowing up. Thank you. I’m going to take some credit for that. [00:00:14] Jamin Brazil: You should because really a company’s value I believe is largely a sum of the value of the employees. [00:00:23] Christina Corbett: Yes. [00:00:23] Jamin Brazil: So you're fulfilling a very important role by recruiting and retaining top talent. [00:00:28] Christina Corbett: Yes. [00:00:28] Jamin Brazil: But before we get into that tell me a little bit about Suzy. [00:00:31] Christina Corbett: So Suzy is your one-stop shop for all research. Our platform handles both qualitative and quantitative research all in one fell swoop so you don’t have to go for any outside products, any outside data. It is all found in our platform. It’s a quick turnaround. You get the best insights and your presentations are made directly in our platform so you don’t even have to go to PowerPoint if you don’t want to. [00:00:52] Jamin Brazil: Really cool. [00:00:53] Christina Corbett: Very cool. [00:00:54] Jamin Brazil: Love that. Of course you guys have had venture backed I believe, right. I've seen quite a few rounds of funding. [00:00:59] Christina Corbett: Yes, we are in our Series D funding, which we earned in July, $50 million. So we are so excited. You would have thought we were all getting $50 million but when someone explained to me I was still very excited; maybe a little less but still very excited. [00:01:14] Jamin Brazil: That’s hilarious. So we are in person. [00:01:15] Christina Corbett: Yes. [00:01:15] Jamin Brazil: This is one of the first in-person events post-pandemic. How is it for you getting back to? [00:01:23] Christina Corbett: You know it is strange because for a while there I was like I don’t know if this will ever be possible again so I’m very happy that it is. Waking up, you know more than 30 minutes before my first meeting was difficult but it was nice. I’m excited to actually see people fully, see people’s shoes and like see people walking around. I’m here with some of my coworkers who I’m meeting for the first time and like it is bizarre to see how tall people are in real life. So it’s great. [00:01:51] Jamin Brazil: The height thing is interesting, isn’t it? [00:01:53] Christina Corbett: It is. It changes the perspective a lot. I’m sad that people know that I’m short now but it’s fantastic. [00:01:59] Jamin Brazil: Me too. [00:02:01] Christina Corbett: No. [00:02:02] Jamin Brazil: We should start a support club. [00:02:04] Christina Corbett: Short-port. No, I like that better, short support. There you go. Yeah. You know, innovative. [00:02:10] Jamin Brazil: So a lot of disruption in our space.
  • Happy Market Research Podcast podcast

    Ep. 432 – CRC 2021 Highlights: Bryant Leech, Vice President, Agile Insights & Platform Solutions at InnovateMR

    3:52

    Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Bryant Leech, Vice President, Agile Insights & Platform Solutions at InnovateMR.  More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Bryant Online: LinkedIn: https://www.linkedin.com/in/bryant-leech-1822a0b/  Website: https://www.innovatemr.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey everybody. Thanks so much for tuning into the Happy Market Research Podcast. I am Jamin live today at CRC in Dallas, Texas. I have with me right now Bryant Leech, Innovate MR. He is the VP of agile insights and platform solutions. Sir, welcome back to the podcast. [00:00:18] Bryant Leech: Yeah, this is my second time on it. [00:00:20] Jamin Brazil: Yeah, we’re in person though for the first time, you and I together. [00:00:22] Bryant Leech: That’s true. Yes. This is the first time we’ve actually met. It’s great. [00:00:25] Jamin Brazil: It’s kind of cool. [00:00:26] Bryant Leech: Great to meet you. [00:00:28] Jamin Brazil: For sure. So tell me – I mean Innovate MR has been all over the place. You guys have had a thriving success through the pandemic. Tell me about the business. [00:00:38] Bryant Leech: Yeah, so I was doing managed services before with Nielsen for quite a while. I just saw the trend kind of moving towards you know sort of quick, faster sort of solutions. And we had been using – at Nielsen we were using Innovate MR quite a bit for their panel solutions. And I just saw that there was quite a big trend, more and more proposals we were sending out were getting beat by faster players in the space. And so I just kind of found that this was maybe a perfect place for me. They were developing sort of a – it’s kind of a faux pas in the industry right now, a DIY solution, so quick, fast survey solution on top of their panel platform. It was already kind of what we saw as being very quality. And so that’s why I ended up joining with them. They do a lot of – so they’re originally a panel company working on quality panelists and then building onto that sort of a DIY solution. So it’s been great. [00:01:34] Jamin Brazil: Yeah, I read about the DIY solution. I also read about your new CEO. [00:01:38] Bryant Leech: Yes, we are very excited about Lisa joining us as our new CEO – not joining us but getting promoted to CEO. So yeah, she’s great. I pull her into way too many conversations than she probably deserves to be. [00:01:50] Jamin Brazil: Or needs to be. [00:01:51] Bryant Leech: Yes, exactly. [00:01:52] Jamin Brazil: Yeah, for sure. She’s a powerhouse in the industry and I got to be honest. I think that was a genius move joining one of the few female CEOs in the space. [00:02:01] Bryant Leech: Absolutely. [00:02:02] Jamin Brazil: Congratulations. Well, what do you think – I know it’s early in the show but what do you think about getting back to in-person meetings? [00:02:08] Bryant Leech: It feels great to be back with everybody. You know I think it’s good to see faces again rather than just small little LinkedIn profiles or on the screen with their crazy backgrounds and things like that, right over these last 18 months. [00:02:22] Jamin Brazil: Yeah, for sure. Do you have any specific expectations with the show? [00:02:27] Bryant Leech: You know I don’t know exactly.
  • Happy Market Research Podcast podcast

    Ep. 431 – CRC 2021 Highlights: Ben Kappes, Account Executive at Focus Groups of America

    3:46

    Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Ben Kappes, Account Executive at Focus Groups of America.  More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Ben Online: LinkedIn: https://www.linkedin.com/in/benkappesfga/   Website: https://focusgroupsofamerica.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey everybody. I’m Jamin. You're listening to the Happy Market Research Podcast live at CRC in Dallas, Texas. Ben Kappes – nailed it – account executive, Focus Groups of America is the name of the company. Ben, thank you so much for joining me on the Happy Market Research Podcast. [00:00:18] Ben Kappes: Thank you for having me on. [00:00:19] Jamin Brazil: All right, so here we are live in person. Tell me a little bit about your business. [00:00:24] Ben Kappes: Well I guess in short FGA is a full-service research supplier and we partner with market research teams and consultants by providing them with a turnkey solution or ala carte services to support their research. [00:00:37] Jamin Brazil: Got it. Give me an example. [00:00:39] Ben Kappes: Our main services are things like recruiting and videography, but we do a lot of facilitation services as well, whether it’s online or in person at a facility. [00:00:48] Jamin Brazil: Well given that you guys were predominately it sounds like in-person business pre-pandemic, the pandemic would have impacted you pretty dramatically. What do you think about getting back in person? How is that impacting you? [00:00:59] Ben Kappes: It’s pretty great to be back to in person. I mean the pandemic was certainly interesting. We took a pretty dramatic shift. I guess pre-pandemic the majority of our work, I’d say like 90 percent was in person. But throughout the pandemic we’ve been seeing nothing but online research, which I’m sure most people in the industry have been as well. But it’s certainly interesting getting back into in person but really I’m kind of indifferent one way or the other. [00:01:28] Jamin Brazil: Almost agnostic in terms of online, digital, just methodologies now. [00:01:34] Ben Kappes: Yeah, I mean in person is certainly fun. It’s nice to get out of the office. But I mean online research certainly has its benefits as a lot of people have found over the last years. [00:01:44] Jamin Brazil: What do you see as a trend coming out of the pandemic that’ll carry us into 2022? [00:01:49] Ben Kappes: I really – I’ve seen a lot of people that are planning on continuing to go with online methodologies. They find it to be cheaper, more convenient both for them and their clients. And really it just works better for them. So they’re more than happy to tune into a Zoom call and you know gather their insights in that way. [00:02:08] Jamin Brazil: Yeah, so you're seeing Zoom as like one of the platforms that people are turning to for online qual? [00:02:12] Ben Kappes: Yeah, a lot of people are using Zoom. I know there’s a few different you know platforms available. We actually offer our own. But ours is actually built off of Zoom. We found it to be the most robust platform and really the platform that let us tailor it for market research the best. [00:02:30] Jamin Brazil: Yeah, for sure. Zoom’s – we use Zoom as well and it’s been – it is just like amazing, the quality, the consistency,
  • Happy Market Research Podcast podcast

    Ep. 430 – Five Tips on how to Succeed in the Insights Industry with Naomi Henderson, CEO/Co-Founder of RIVA Market Research and Training Institute

    My guest today is Naomi Henderson, CEO/Co-Founder of RIVA Market Research and Training Institute.  RIVA, founded in 1981, as a qualitative market research services company.  In 1982, RIVA established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques. Today, the RIVA Training Institute enjoys an international reputation for its experiential curricula in fundamental and advanced qualitative market research methodologies. Prior to starting RIVA, she spent the previous 17 years working for some of the companies known as beltway bandits and opinion research corporation.  Find Naomi Online: LinkedIn: https://www.linkedin.com/in/naomi-henderson-7885b42/  Website: https://www.rivainc.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  [00:00:00] Jamin Brazil: Hey everybody, I'm Jamin. You're listening to the Happy Market Research podcast. My guest today is Naomi Henderson. CEO, co-founder of Riva Market Research and Training Institute. Riva was founded in 1981. As a qualitative market research services company. In 1982, Riva established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques. Today, the Riva Training Institute enjoys an international reputation for its experiential curriculum in foundational and advanced qualitative market research methodologies. Prior to starting Riva, Naomi spent the previous 17 years working for some of the companies known as Beltway Bandits, and Opinion Research Corporation. Naomi, thank you for joining me on the Happy Market Research podcast today. [00:00:56] Naomi Henderson: Glad to be here. Thank you. [00:01:00] Jamin Brazil: This episode is brought to you by Momentive. You may have heard that survey monkey is parent company recently rebranded as Momentive. A leader in agile insights and experience management. The Momentive AI powered insights platform is built for the pace of modern business, so you can deeply understand your market, elevate your brand, and build winning products faster. Momentum offers 22 purpose built market research solutions that incorporate an AI engine, built in expertise, sophisticated methodologies and an integrated global panel of over 144 million people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything, from research design to customer reporting as needed. So you can spend more time shaping what's next for your organization. To learn more, visit momentive.ai. That's M-O-M-E-N-T-I-V-E.ai. Probably none of our listeners know what the Beltway Bandits are. Can you give us a brief intro? [00:02:03] Naomi Henderson: Sure thing. Living in the DC area, there's so many terms and acronyms for what goes on around here. And around our city is a pair au fi? A periphery of highways called the Beltway. And inside the beltway rents are high. And outside the Beltway rents are lower for office space. So a lot of companies that serve as vendors to the federal government work outside the Beltway, but right on the periphery. And so you write a proposal,

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