Ep. 19 Should You Offer Free Trials?

Ruben Ugarte, the founder of Practico Analytics, came on the podcast to talk to us about how companies should be using data. We go over how to increase revenue per user, reduce churn, and gain key insights into customer behavior to build a better SaaS business. You can find Ruben on Twitter at @ugarteruben on his website at practicoanalytics.com. He also publishes awesome in-depth insightful content on the Practico Analytics blog: practicoanalytics.com/blog/

Building A Multi-Million Dollar Business By Helping Agencies Grow with Alex Berman of Experiment 27 In this episode of Content and Coffee Kimia sits down with Alex Berman of Experiment 27. Experiment 27 helps digital agencies grow by handling all their demand generation and inbound marketing helping them book more meetings and close more deals. We talk about a wide range of topics from how Alex got started to mistakes he has made along the way, and how he has built his team to run Experiment 27. If you would like to learn more about Alex and what he is doing you can find him here: http://experiment27.com/ or check out his youtube videos here: https://www.youtube.com/user/alxberman If you would like to learn more about the host of this episode you can find Kimia here: www.ghostit.co/ or send me an email at [email protected]

In this episode of Content and Coffee, Kimia and Sean talk all about SEO. This is SEO 101. How you get started, what you need to know about ranking in Google, and where is the low hanging fruit to maximize your organic traffic. If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia Or if you want to email us at [email protected] and [email protected]

In this episode of Content and Coffee, Kimia and Sean talk about free trials. Should you offer one? Should you charge right out of the gate? We go in-depth into service and product businesses talking about the merits of trials and what the alternatives are. If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia Or if you want to email us at [email protected] and [email protected]

In this episode of Content and Coffee, Sean interviews Kimia from Ghostit on how he is doubling down on outbound sales, customer success, and marketing. You will learn how Ghostit is building out their outbound funnel, creating more trials, and get an inside look into the marketing efforts. If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ or http://khamidi.com/ for Kimia Or if you want to email us at [email protected] and [email protected]

In this episode of Content and Coffee Kimia interviews Sean from North Digital on how he is growing his agency by saying no to low value customers to focus on higher leverage tasks. In this episode, you will learn how he prioritizes which customers to go after, what their value is, and how to decide where to focus your time to grow the quickest. If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia Or if you want to email us at [email protected] and [email protected]

Will Fraser is the CEO at SaaSquatch, a speaker, and Chair at GrowthAutomation.org. We have an excellent chat about his past, how he got into tech, what he is working on right now, and how they are changing the future of marketing through growth automation. You can find him on Twitter @getFraser. Check out http://growthautomation.org/ and http://saasquatch.com/ to learn more about what SaaSquatch is up to.

In this episode of Content and Coffee, Sean and Kimia go over the pros and cons of hiring someone full-time, part-time, or bringing on an agency to do the work. As always please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found! If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia Or if you want to email us at [email protected] and [email protected]

In this episode of Content and Coffee Kimia and Sean dive into mastering the art of driving referrals. Going through your marketing funnel: - Attraction - Consideration - Decision - Conversion - Retention - Referral It's crucial that you are continually driving referrals because word of mouth growth is the cheapest and most effective way to grow. It is not as simple as doing great work, and Sean and Kimia dive into how you can incentivize your customers to drive more referrals to grow your business.

In this podcast, we talk about B2B digital marketing and what businesses can do to improve it. When trying to drive more leads through B2B marketing you have to be aware of the funnel and how to structure that funnel so you can capture the maximum amount of customers. Sean and I highlight a checklist of what you can do to improve your efforts immedietly. As always we love feedback so give us a rating or review as it encourages us to make more content! As always we appreciate questions and shares to get found! If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia