Season 8. Episode 3: Sources of Influence: Rand Fishkin, CEO, Sparktoro

Elina Vilk, CMO, Hootsuite, joins Jeff in this engaging discussion about how a new CMO should evaluate the organization and their marketing team. Elina discusses her framework which she calls the “4-C’s” including customer, company, culture, and competitors.   Discussion points include: Understanding your customer Building and acclimating to company culture Building the right team and structure Knowing your competitors and the market landscape   Connect with Elina Vilk - https://www.linkedin.com/in/elinavilk/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this interview with Nathan Schlaffer, founder and CEO of MarketMate, Nathan shares insights on how generative AI is revolutionizing B2B marketing. He shares the impact of AI on content creation, messaging, and personalization at scale and how his platform MarketMate AI can help marketers leverage generative AI to solve challenges. Discussion points include: AI’s Impact on Marketing Content Creation Messaging Personalization Across Channels Prompt Engineering Generative AI for Marketing Large Language Models Connect with Nathan Schlaffer- https://www.linkedin.com/in/nathanschlaffer/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In the fast-paced and ever-evolving marketing landscape, businesses need to adapt and find innovative ways to connect with their audiences. Enter experiential marketing - a dynamic approach that builds brand loyalty and creates impactful connections. In this episode of the CMO Insights podcast, the remarkable Brook Jay, CEO and Founder of All Terrain Collective, shares her expertise and experiences in the world of experiential marketing. Discussion points include: A Journey of Innovation Lessons from 25 Years of Experience The Power of Experiential Marketing Navigating the Changing Landscape of Brand Loyalty The Hybrid Collective Model Connect with Brook Jay on LinkedIn - https://www.linkedin.com/in/brookjay/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/ Get Jeff’s book ‘AI Revenue Architect’ - https://www.pedowitzgroup.com/resources/ai-revenue-architect/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In a world where marketing is evolving at breakneck speed, staying ahead of the curve is vital for success. Enter artificial intelligence (AI), a technology that promises to revolutionize the way marketers work. In this episode of the CMO Insights podcast, respected CMO and Forgepoint Capital Advisor, Carolyn Crandall, delves into the transformative potential of artificial intelligence in marketing. Discover how AI empowers marketers, unlocks their true potential, and revolutionizes messaging and positioning strategies. Discussion points include: Forging Ahead with Category Creation Harnessing AI's Power to Stand Out Elevating Customer Experiences with AI   Empowering Data-Driven Decision-Making with AI Embarking on an AI-Driven Journey   Connect with Carolyn Crandall on LinkedIn - https://www.linkedin.com/in/cacrandall/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/ Get Jeff’s book ‘AI Revenue Architect’ - https://www.pedowitzgroup.com/resources/ai-revenue-architect/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In a world shaped by rapid technological advancements, marketing presents both exhilarating opportunities and formidable challenges. As the role of Chief Marketing Officer becomes increasingly pivotal, navigating the ever-changing landscape requires a deep understanding, adaptability, and the ability to drive results. In this episode of CMO Insights, Louise Troen, the trailblazing Chief Marketing Officer of Reveri Health, discusses her unconventional path to the CMO role and offers invaluable insights for marketers venturing into the dynamic realm of mental health and wellness. Discussion points include: ·     The Power of the Underdog Spirit ·     Harnessing Humility and Empowerment ·     Cultivating Transparency for Growth ·     Balancing Brand Building and Demand Generation ·     Embracing Mistakes as Catalysts for Growth ·     Navigating Uncharted Waters Connect with Louise Troen on LinkedIn - https://www.linkedin.com/in/louise-troen-1895a235/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/ Get Jeff’s book ‘AI Revenue Architect’ - https://www.pedowitzgroup.com/resources/ai-revenue-architect/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's business landscape, digital transformation has become more than just a buzzword; it's a necessity for companies looking to thrive in the digital age. In this episode of the CMO Insights podcast, Lauren Sallata, Chief Marketing Officer of Ricoh North America, discusses how she leads her company to embrace digital transformation and foster a culture of innovation and inclusion.   Discussion points include: ·     A Digital-First Mindset ·     Building a Culture of Excellence ·     Embracing AI and Emerging Technologies ·     Mentorship and Leadership Development ·     Stepping Out of the Comfort Zone   Connect with Lauren Sallata on LinkedIn - https://www.linkedin.com/in/lsallata/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/ Get Jeff’s book ‘AI Revenue Architect’ - https://www.pedowitzgroup.com/resources/ai-revenue-architect/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In a world dominated by data and technology, marketing has evolved into a complex blend of creativity, strategy, and data-driven decision-making. In this episode of CMO Insights, Nikhil Behl, Chief Marketing Officer of FICO, discusses how FICO leverages data and technology to drive its marketing strategy and positively impact financial literacy. This conversation delves into the fascinating journey of FICO's data-driven marketing approach and sheds light on the power of applied intelligence in transforming industries. Discussion points include: The Power of FICO: Beyond the FICO Score Embracing Digital Transformation Amplifying the Brand Activating the Organization Accelerating Results Empowering Financial Literacy Through Partnership Getting Involved   Connect with Nikhil Behl - https://www.linkedin.com/in/nikhilbehl/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In an era where data is the new gold and technology is driving unprecedented change, marketers are finding themselves at a crossroads between the allure of data-driven insights and the ever-important need to connect with customers on a human level. The challenge lies in striking the delicate balance between leveraging data and analytics for performance marketing while nurturing brand and emotional connections with customers. Norman Guadagno, Chief Marketing Officer of Mimecast, shares his insights on the evolving role of data-driven marketing. Discussion points include: The temptation of data-driven marketing The hidden dangers of tunnel vision Embracing AI for holistic insights The role of marketers in cybersecurity The path to becoming a CMO Connect with Norman Guadagno - https://www.linkedin.com/in/normanguadagno/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/ Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Global e-commerce has become a game-changer for businesses seeking to expand their reach and tap into new markets. To shed light on the intricacies of international expansion and the role of artificial intelligence (AI) in e-commerce, we bring you exclusive insights from Ted Rogers, Chief Marketing Officer at Digital River. In this episode of CMO Insights, we'll delve into the challenges and opportunities associated with leveraging AI and localization for global e-commerce success. Discussion points include: Unlocking New Markets AI's Impact on E-commerce Experiences Enhancing Personalization with AI Navigating AI's Challenges Localization and Tailored Experiences The Direct-to-Consumer Paradigm Data-Driven Decision Making and Focus Connect with Ted Rogers - https://www.linkedin.com/in/tedrogers/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/ Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's rapidly evolving business landscape, companies are constantly adapting to meet the changing needs of their customers. One such company is Thomson Reuters (TR), a global leader in legal, tax, and risk solutions. David Carrel, the Chief Marketing Officer of Thomson Reuters, and Jeff discuss the company's ongoing transformation and the role of marketing in driving this change. Discussion points include: Driving innovation while aligning with the company's broader transformation goals. Operating as an enterprise and centralizing marketing efforts while maintaining decentralization in key areas. The challenges of balancing speed and traditional processes. The team's enthusiastic response to the changes and their excitement about being on the cutting edge. Embracing the concept of "increase clock speed" and being open to making mistakes and iterating along the way. Connect with David Carrel - https://www.linkedin.com/in/david-carrel/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/ Learn more about your ad choices. Visit megaphone.fm/adchoices